The new search rules for Taobao in 2018 are revealed!

　　The new search rules for Taobao in 2018 are revealed! Search rules are basically what every Taobao merchant will pay attention to, because this is the general direction of Taobao stores! If you don’t understand the rules and rashly spend money on promotion, the final result will only be failure. So in order to avoid making mistakes in Taobao operations, we must know how to summarize some Taobao rules, know which operations are illegal, and don’t touch them at all. Only in this way can we build a good Taobao store! In fact, many times sellers don’t know the 2018 new Taobao search rules reveal the secret! What to do? The editor integrates relevant information and methods to address this issue. Let’s take a look at the 2018 new Taobao search rules with the editor.

　　1. The situation of more wolves and less meat will become more and more obvious

　　From the perspective of the market, Taobao's traffic has reached a bottleneck. In addition, due to the demand for "traffic monetization" (for example, on the natural search result page, Taobao has given some very important positions to direct parking spaces, channel locations, etc.), the proportion of free natural search traffic will become less and less. In this way, the situation of more wolves and less meat will be further intensified.

　　2017 new Taobao search rules

　　During the period of support, do you have a chance to get your product up (provided that you did not build it up through order swiping or some super low-priced cabbage group. Taobao's search engine can directly block them for such popular products, and there will be no weight in sales. I believe Taobao has this strength). Therefore, you will find that in the future, the competition in Taobao will definitely be the first of all the competition between products and services.

　　So I will tell you something that is very important: in 2018, the click rate, collection share, and purchase rate of newly launched products almost instantly determine the life and death of your baby. The proportion of collection and purchases generally must be about twice the industry average.

　　2. As long as you brush orders, you will definitely be demoted

　　If you come out and you will have to pay it back sooner or later. People who brush orders this year, no matter whether you have been downgraded or punished, next year, the search engine's anti-cheating inspection system will deal with you! But the way you handle it is different. You may directly reduce the right of your hot products, or you may reduce the right of your entire store products! In short, you will find that the traffic has decreased.

　　3. Personalization between categories and levels of Taobao will be more obvious

　　Yes, this is a new personalization you hear, that is, the search rules will show personalization between different categories and different store levels. Because each category will have different waiters responsible. Although Taobao is consistent in the overall direction, there are still many differences between different categories, and different store levels are also different.

　　4. Conversion rate will become more and more important

　　What you must see now is that the comprehensive payment conversion rate of many stores in many categories is declining. Do you know why? Because of the development of wireless terminals! To be honest, compared to the PC terminal, the wireless terminal technology of search engines is still relatively tender. Although Taobao has been promoting the personalization of wireless terminals, the wireless terminal’s face is more obvious than that of PC terminals.

　　The above is a big reveal of the new search rules for Taobao in 2018! I believe that friends should have some understanding of the related issues after reading it. If you have any related questions, you can follow Xuanming. We will launch some operational information from time to time, hoping to be helpful to sellers!