How is the battle for hairy crabs starting with fresh food e-commerce?

　　As the season for formal crab eating approaches, the competition around the homeless crab is becoming increasingly fierce. In the past, the sales channels of hairy crabs were mainly offline. In the past two years , the rapid development of fresh food e-commerce has caused many e-commerce companies to begin to emerge in the hairy crab sales market. Giants such as Tmall, JD.com, SF Express, and Suning have all taken strange moves and started a battle for hairy crabs.

　　Behind the battle for hairy crabs is the life-and- death battle of fresh food e-commerce

　　It is understood that in order to seize the top score for hairy crabs, Tmall Fresh and Xingnong launched the "Red Seal Crab" brand, proposing to formulate China's "good crab" standards; JD.com launched a cold chain, claiming to cover half of Yangcheng Lake's hairy crabs; SF Express plans to invest 7 all-cargo aircraft to focus on supporting this year's hairy crab delivery to ensure the "fresh" and "live" of hairy crabs; Suning Supermarket exclusively pre-sales super "crab king" and so on, and the online shopping hairy crab market is very fierce.

　　The battle for hairy crabs is actually just a part of the competition for fresh food e-commerce. In recent years, fresh food e-commerce has staged one life-and-death battle after another. This can be seen from the operation big data of the 360 ​​Mobile Assistant, the leading Android application distribution platform in China.

　　The market demand is huge, fresh food apps become popular

　　Although the fresh food category started late, it has grown rapidly. Especially with the increase in income and the acceleration of life pace, the demand for fresh food to come to the home market in the upper middle class and wealthy consumers, new generation consumers, and experienced online shoppers have become increasingly large. Therefore, fresh food e-commerce was once very popular, and capital from all parties entered the market one after another. This can also be seen from the 360 ​​Mobile Assistant. On the 360 ​​Mobile Assistant platform, there are as many as hundreds of fresh food APPs, and nearly ten APPs have downloaded the millions. This shows how popular fresh food apps are.

　　E-commerce giants dominate, but small platforms are difficult to make a comeback

　　Although the fresh food industry is still hot, fresh food e-commerce has extremely high requirements for product quality, transportation and storage conditions. The increase in operating costs has caused many fresh food e-commerce companies to continue to lose money, so they can only close their doors or be acquired and merged. There was a wave of death and bankruptcy in the fresh food e-commerce field for a time. For example, from 2016 to 2017, 14 fresh food e-commerce companies declared bankruptcy, and this is not the final number.

　　The intensity of competition among various fresh food e-commerce companies can also be seen from the 360 ​​mobile assistant. Data shows that the download volume of fresh food APPs is very serious. For example, the download volume of giant fresh food platform APPs such as JD.com, SF Express, and MissFresh can reach one million levels, while the download volume of some small fresh food platforms is even difficult to even tens of thousands of times. Just like this battle for hairy crabs, several giant fresh food e-commerce companies have taken strange tricks, but small platforms are difficult to see their splashes. It can be said that fresh food e-commerce has entered a reshuffle period. Small platforms cannot hold on and can only choose to close their doors, but e-commerce giants can dominate the industry with their strong capital strength.

　　Some industry insiders said that the reshuffle period of fresh food e-commerce has just begun and competition will become increasingly fierce. As of now, small platforms tend to pay more attention to some low-priced daily fresh foods, while the battle for high-priced fresh foods such as hairy crabs will be a snatch between several fresh food giants. But the strength of several fresh food giants is comparable, and it is still unknown who will win the "hairy crab"!

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