#Laogao E-commerce Newsletter# [May 25th E-commerce Morning News]

Morning News: 1688 upgrades and transforms the seller's products and will gradually remove some functions; Taobao plans to adjust certification management rules to clarify certification information requirements in special scenarios; Yixian E-commerce's revenue in the first quarter was 891 million yuan and focused on emerging channels such as Douyin and Dewu; JD.com's 618 promotion and Shopify provide discounts for American merchants; Alibaba International Station's new rules for banning sales of Kongming lanterns will take effect on May 31...

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E-commerce newsletter

1. Taobao 618 will be launched on the Metaverse Shopping

According to Tech Planet, recently, the reporter exclusively learned from insiders of Taobao that in order to prepare for the 618th, Taobao has established a special project team for the Metaverse, which is optimizing the virtual shopping venue overnight and will launch Metaverse shopping during the 618th period. It is worth noting that Taobao insiders told Tech Planet that Taobao has drawn some technicians a few months ago to set up a special project team for exploration of shopping and interactive scenarios. (E-commerce News)

2. 1688 upgraded and transformed seller products will be removed from the market one after another.

According to May 24, 1688 issued an announcement today that the platform will upgrade and transform the current seller's products. Starting from June 1, 2022, the following product functions will be processed and offline: Taosuoyuan data analysis, my Taobao joint venture products, Taobao store products, distribution-Taobao check-in, centralized procurement activities, Taobao brand distribution, customers-key customers, customers-dynamic analysis, customers-super potential customers, customers-advanced buyer privileges, products-industry opportunities discovery, industry business opportunities, original product explosion center, category opportunity analysis, daily hot business opportunities, new product effects, Tmall source direct supply, must-have list, test center, product strategy, products-find factory demand list, service filing details, Wangpu-factory information management, 3D material center details page, service performance management, Haoxiangpin registration, pick-up submission, quality and enjoyment home, Wangpu-friendly links, creative show, new product marketing promotion, Modernstyle related. It is expected to be removed from the market before June 15. (E-commerce News)

3. JD.com releases new consumption trends in 618

On May 24, JD.com released the "JD.com 618 New Consumption Trend", pointing out that under the birth of five new "life state" changes in consumers: "emotional overload", "chronic out-of-control", "spatial fusion", "daily return", and "preparing for the future", the consumer market has shown five consumption trend changes: "synchronic experience", "segment control", "flexible reorganization", "somatosensory daily" and "happy awakening". (E-commerce News)

4. Taobao plans to adjust the certification management rules to clarify the certification information requirements in special scenarios

On May 24, Taobao issued a notice today that it will adjust the certification management rules, and this rule change will take effect on May 31, 2022. At the same time, the "Certification Management Rules and Implementation Rules" have been added to clearly confirm the scenario of certification management. Members shall re-authenticate in accordance with Taobao's requirements including but not limited to the following information proving the authenticity, validity and consistency of identity. (E-commerce News)

5. JD.com 618 promotion and Shopify provide discounts for American merchants

According to May 24, JD.com recently launched the 618 promotion. It is understood that from May 23 to June 20, the promotion will offer offers to U.S. merchants launched through the company's partnership with Shopify. In addition to exempting deposits and platform fees, JD will also provide large customer merchants with various resources such as exclusive traffic, special promotions, and participation in JD's global "Overseas Direct Purchase" activities. JD.com will also offer special coupons and various newcomer benefits to first-time shoppers who purchase from Shopify merchants. It is reported that in early January, JD.com and Shopify announced a cooperation to open an acceleration channel for brands on Shopify, and products can be launched through JD.com's global e-commerce platform. (E-commerce News)

Internet news

6. JD.com’s first omni-channel agricultural product wholesale trading platform, “Yi Nong Wholesale”, achieved a transaction volume of nearly 200 million yuan

According to reports on May 24, JD.com data shows that since its launch in September 2021, China's first omni-channel agricultural product wholesale trading platform "Yinong Wholesale", jointly created by JD.com and Dili Group, an agricultural product wholesale market operator, in the past nine months, has a transaction volume of nearly 200 million yuan. According to reports, the platform supports a complete set of digital functions of tools such as remote and on-site transactions of agricultural products, sales inventory management, price index monitoring, food safety traceability systems, etc., and provides logistics, insurance and financial services. It is reported that this project between Tengzhou and JD.com was officially launched in May this year, with an annual output value of over 5 billion yuan. (E-commerce News)

7. Yixian E-commerce's revenue in the first quarter was 891 million yuan and focused on emerging channels such as Douyin and Dewu.

On May 24, Perfect Diary’s parent company Yixian E-Commerce released its first quarter performance report. Yixian E-Commerce achieved revenue of 891 million yuan in the first quarter, of which the skin care business increased by 68.4% year-on-year, higher than the overall beauty market. Gross profit margin further increased to 69%, an increase of 4 percentage points month-on-month. At the same time, benefiting from improved operating efficiency, operating costs fell by 30.9% year-on-year, and the adjusted net loss in the first quarter decreased to 156 million yuan, a year-on-year decrease of 33.6%. According to the financial report, Yixian E-commerce is focusing on refined operations through omni-channel. In terms of offline channels, the company is also adjusting its business strategy and considering expanding more diversified offline channels to cope with the impact of the epidemic. (E-commerce News)

Cross-border information

8. Alibaba International Station adds a new rule on banning the sale of Kongming lanterns to take effect on May 31

According to May 24, Alibaba International Station issued an announcement today stating that considering that Kongming lanterns have a fire risk and pose a major danger to air traffic such as aircraft and helicopters, the platform has added the "Rules for Prohibition of Sales of Kongming lanterns". This rule will be announced from May 24, 2022 and will officially take effect on May 31, 2022. The announcement stated that Kongming lanterns may contain flammable and explosive chemicals. Once Alibaba International Station finds that there are banned Kongming lantern products in the merchant store, Alibaba International Station will perform C-level violations, 1 minute/time and return or delete products in accordance with the high-risk and safety hazard products of Article 16, Point 2 of the "Alibaba International Station Ban and Restriction Rules". (E-commerce News)

9. Amazon brand acquirer Thrasio launches large-scale recruitment in China

MarketplacePulse data shows that Thrasio is the largest third-party Amazon brand acquirer in the global and Chinese markets, and is also one of Amazon's top five global sellers. It is understood that Thrasio entered the Chinese market in 2021. Within one year, the number of Chinese teams exceeded 100, and set Shenzhen, the most popular cross-border e-commerce industry, as its headquarters in China. After the recruitment is completed in the second quarter, the new members will help Thrasio further expand its two major businesses: capital acquisition and brand operation. (E-commerce News)

10. The "Breakthrough Civil Defense Green Code" epidemic prevention and control system is launched

On May 24, the "Qianyue Civil Defense Green Code" epidemic prevention and control system developed by Juyue Express was officially launched on May 11, and has achieved full coverage of 50,000 employees of Juyue Express. Employees who travel through the express transportation need to log in to their internal OA "cross sound" platform every day to complete the upload of personal health testing information, and obtain the "cross green code" of the day before they can check in to work, drive out, and visit customers. (E-commerce News)