Laogao E-commerce Daily E-commerce Evening News Briefing on May 2

　　#Laogao E-commerce Newsletter# [May 2 E-commerce Evening News Brief] 1. The basic activities of the cost-effective and Taobao rush have changed; 2. "Smelly feet" have appeared in many places across the country; 3. Alipay just announced that it would "collect" all shared bicycles; 4. A woman lost more than 90,000 yuan to refund the online shopping short-sleeved shopping! 5. Coco., Ltd. was fined 50,000 yuan for rectification when raising the retail price.

　　1. The basic activities of the Taobao rush have changed.

　　According to May 2, 1. The standard for unifying price control has shortened the time for "low price before the event" from 30 days to 15 days, allowing merchants to participate in marketing activities more flexibly, arrange marketing resources, and also provide 15 days of price insurance after the event. 2. Unify the merchant management rules; 3. In addition, this time, the indicators such as DSR, refund rate, and AB-type points deduction violation restrictions are unified among various marketing platforms to reduce the merchant’s understanding cost. (Source: Taobao)

　　Comment: Seller follows.

　　2. "Feet smelly salt" appears in many places across the country

　　On May 2, a deep well rock salt (iizable) produced by Henan Pingdingshan Shenying Salt Industry Co., Ltd. and trademarked by "Salt Man" appeared in many provinces and cities across the country. This salt has a odor, and when heated or rubbed by hand, it will emit a strong smell of odor. Functional departments in many places have asked the brand of salt to be removed from the shelves. (Source: People's Daily)

　　Comment: This is really scammed.

　　3. Alipay just announced that it would "collect" all shared bicycles

　　On May 2, Alipay's parent company Ant Financial announced that it has reached cooperation with six shared bicycles including ofo, Yong'anxing, Xiaolan, Hellobike, funbike, and Youbai. Starting from April 29, users can unlock shared bicycles of these six brands by scanning the Alipay homepage directly. A total of 6 million shared bicycles from 6 bicycle companies cover 50 cities across the country. (Source: Yibang Power Network)

　　Comment: Alipay has strong collection ability, but in the end, isn’t it like a rookie?

　　4. The woman lost more than 90,000 yuan to buy short-sleeved online without receiving the refund!

　　On May 2, Xiao Lutong bought a short-sleeved piece and received a call from a seller's customer service, saying that there was something wrong with the clothes and that the goods were to be collected and refunded. However, because his sesame credit score was not enough, he could not receive a refund. After following the instructions, he was cheated of more than 90,000 yuan in one hour! According to customer service staff, hundreds of buyers have recently reported the same problem! (Source: Sina Comprehensive)

　　Comment: IQ is a flaw.

　　5. Discounts raised retail prices COFCO Imai.com was fined 50,000 yuan for rectification

　　On May 2, on April 21, the Beijing Municipal Development and Reform Commission posted an administrative penalty decision on its official website. When COFCO Haiyou (Beijing) Co., Ltd. was fined 50,000 yuan when selling goods with "I Mai.com" it operated, it committed a price violation of "using false or misunderstood price means to lure consumers or other operators to trade with them". It is understood that based on clues provided by the public's reports, the Beijing Development and Reform Commission inspected COFCO Haiyou's price behavior. It was verified that the unit had illegal acts of falsely priced when selling goods. (Source: Beijing News)

　　Comment: It is normal for a businessman to pursue profits.

　　6. China Daily: With the help of Alibaba's e-commerce platform, American small and medium-sized enterprises have caught up with the best opportunity

　　On May 2, on April 25, US time, Alibaba Group announced that it will hold the Alibaba American Small and Medium Enterprises Forum with the theme of "Connecting the World" (Gateway '17) in Detroit, a midwestern city in the United States from June 20 to 21. Alibaba Group Chairman Jack Ma and many other Chinese and American entrepreneurs will attend and deliver speeches. In an invitation letter to American entrepreneurs, Jack Ma said, "Our vision is to create a fair trade environment where anyone, no matter how big or small, can use the power of connecting the world to start a business and achieve success." (Source: Tianxia Online Business)

　　Comment: Alibaba has been doing something closer to the essence of business.

　　7. Set up marketing scenarios in original online dramas. Is this a new way to open IP?

　　According to May 2, not long ago, the super online drama "Mr. Express and Miss Concubine" (hereinafter referred to as "Express") jointly produced by Aliyu, Youku, Zhejiang Huadongcheng Film and Television, and Shaanxi Lezaiqizhong Film and Television ushered in a finale on Youku. As of now, the total number of clicks for Youku videos is 300 million, with an average of more than 23 million clicks per episode. This is Zhang Jizhong's first time as a producer, he has come into contact with the theme of online dramas. It is also the first online drama project launched by Aliyu. The drama has been confirmed to be sponsored by Tmall Supermarket and sponsored by Cainiao Network during the script writing stage. These two businesses and projects have in-depth cooperation, breaking the previous "hard implantation" method of TV series and allowing the business form to be naturally displayed in the drama. (Source: Tianxia Online Business)

　　Comment: To be precise, this is not an online drama, but a relatively large and exquisite commercial.

　　8. It is said that JD.com will invest in Indonesia's "Taobao" and faces Alibaba head-on

　　On the morning of May 2, JD.com is in talks to invest in Indonesian e-commerce company PT Tokopedia. The acquisition will help JD.com accelerate its development of this well-known Southeast Asian market. Sources said JD.com is in preliminary negotiations to invest hundreds of millions of dollars in Tokopedia, one of Indonesia's well-known online markets. JD.com's investment may value Tokopedia more than $1 billion. If you successfully invest in Tokopedia, JD.com will strengthen its competition with Alibaba in the Indonesian market. (Source: Sina Technology)

　　Comment: It's a bit blind.

　　9. Southern Daily said that the headlines today have infringed and reprinted nearly 2,000 works

　　On the afternoon of May 2, Southern Daily issued an anti-infringement announcement, saying that from 2016 to the present, the "Today's Headlines" client has reprinted nearly 2,000 copyrighted works by our newspaper without permission. The "Today's Headlines" client reprinted and used the original news content of our newspaper without authorization. Southern Daily has preserved evidence of the infringement and reserved the right to further pursue its corresponding infringement liability. (Source: Sina Technology)

　　Comment: The relevant laws are in a vague area, and this case discusses the value of many people.

　　10. Guizhou Meitan joins hands with Alibaba to promote "green agricultural products to be popular all over the world"

　　On May 2, in order to cultivate rural e-commerce development market and professional talents and promote the development of a new economy, on April 28, at the 2017 China Guizhou International Tea Culture Festival and Tea Industry Expo, the People's Government of Meitan County, Guizhou Province signed a strategic cooperation agreement on rural e-commerce development with Alibaba (China) Education Technology Co., Ltd., Alibaba (China) Software Co., Ltd., and Taobao Tianxia Media Co., Ltd. to reach a consensus on accelerating the promotion of Meitan's "Green Agricultural Products Winning World" action. Li Xie, the county magistrate of Meitan County People's Government, said that he hopes to make greater breakthroughs in the e-commerce industry! (Source: E-commerce Reference)

　　Comment: With the continuous development of e-commerce, it has become a smart approach to develop e-commerce with the help of the government.

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