In fact, our sellers often adjust their operating ideas and plans during the store operation process, but if they do not understand some rules of the platform, it is easy to touch the minefield and cause great losses to their stores. Many sellers often report 7 mistakes that are easy to make in daily operations, and only remind everyone not to touch these again.
1. Regularly adjust the main picture, details, and titles
Let’s talk about these three minefields together. Whether it is the main picture, details or title keywords, each modification will cause Taobao to re-include. Once the modification causes the original store’s data indicators to perform poorly, it is easy to cause a downgrade and prompt your ranking and traffic to decline. Therefore, please remind everyone that babies with a certain popularity and sales basis, don’t adjust these easily. Please try to optimize these before the baby is put on the shelves. If you have to change it, it is recommended to modify it in the early morning, and do not make major adjustments at once. Do not change the first picture directly. You can place it in another position first and adjust it slowly. The details should not be adjusted from bottom to top. Do not exceed 3 words at a time. This will have a smaller impact. Don’t ask me why, most of the people who have corrected have suffered losses!
2. Add and decrease SKU at will
The random increase and decrease of SKU will also cause weight reduction and traffic to plummet. In principle, adding existing SKUs will not have any impact. If you have not added a new SKU before, it will cause weight reduction. If you already have a type of SKU, deletion will also affect your weight.
3. Change the price at will
Many times, when we sellers can’t sell, the first thing we think of is price reduction, but we must not directly modify the price reduction and use discount software to deal with the price. This is the first factor to pay attention to. Another factor is that you have to see if the competitive price band after you lower the price, because once you lower the price, you will find that there will be better conversions at the beginning, but not long after, it will fall again, and it is even worse than before. This is because the competitive environment of the price band after you lower the price band has changed.
4. Font infringement
This is mainly a complaint about Founder font infringement from Founder Company. Especially when your store and baby have great popularity and sales, it is a disadvantage to modify or delete it.
How do you get back if you are complained?
If you are complained by Founder Font, you can remove or change the infringing Founder font on the page to a free font, or provide a Founder font authorization and then appeal.
In addition to promotional pages and posters, product font infringement also includes product logos, packaging logos, etc.
Therefore, it is recommended that you pay attention to the use of fonts when operating with your artist at the beginning. Never use them when you see your favorite fonts.
5. Touch the advertising method
Everyone should be familiar with this, but many limit words cannot be used, but sometimes people's habits or a carelessness will still touch the minefield. Not to mention the random inspections of the platform, many bad buyers also saw that the seller was not careful and maliciously used this to complain and extort us, causing great trouble to our store operations. Again, I would like to remind all sellers that have many complaints and are very risky in the law: (Original author of this article: Lao Yang, e-commerce, please keep it if you reprint it)
First, only, first choice, high-end, national-level products, fill the domestic gap, top, latest, most advanced, unprecedented, peak, peak, bottom-buy, extreme, first in the entire network sales, ace, sales champion, NO1Top1, extreme, permanent, leader brand, unique, unique, unprecedented, universal, highest, lowest, most affordable, latest technology, best, famous, best, fashion, most popular, absolute, big brand, accurate, leading brand, one of the world/national X brands, 100% (except if it is indeed possible to provide 100% proof provided by the relevant quality inspection agency), international quality, national, world-class,
The best, national and world-leading, well-known trademark, Chinese famous brand, CCTV, CCTV brand, gold medal, exclusive, global first, first-ever online first, leading, first-most famous trademark;
Okay, let’s share the above points. I also hope that everyone will pay attention to these details in their daily operations, otherwise many hot-selling products may be sold in minutes! (Source: Seller Information)
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