Evening information: Pinduoduo’s 10 billion subsidy starts a 520 promotion: the total subsidy amount on the day of 520 exceeded 100 million yuan; Pinduoduo’s “Single-Voice Creator Plan”: writers such as Yu Xiuhua and Zhou Guoping were invited to settle in; JD International: Helping nearly 400 Jiangsu and Zhejiang merchants open stores and operate on cross-border platforms.
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E-commerce newsletter
1. Pinduoduo’s 10 billion subsidy starts 520 promotion: The total subsidy amount on the day of 520 exceeds 100 million yuan
On May 21, Pinduoduo recently launched a 520 promotion with a 10 billion subsidy, with the focus of the activities covering products such as beauty, light luxury, clothing, home appliances, and medical and health services. Data released by Pinduoduo shows that on May 20, the platform sold more than 5 million subsidized goods, and the total subsidy amount of the platform exceeded 100 million yuan. (E-commerce News)
2. Suning International Cross-border E-commerce will be officially launched on Douyin
On May 21, Suning International announced that Suning International’s cross-border e-commerce will be officially launched on Douyin and will launch the “Super Star Douyin Support Plan” of Suning International’s Douyin e-commerce, and now officially opens the first batch of brand application channels for entering the brand. Suning International's "Looking Collector New Brand LAB Plan" will fully help the brand integrate product and efficiency, and achieve new incremental explosion on Douyin. According to reports, Suning International cross-border e-commerce will launch five strategic support and empowerment, including exclusive resources, official Douyin cooperation, one-stop customization, leading ROL guarantee, and bonded warehouse sharing, with its own IP account, with a matrix coverage of top experts and artists; the average number of original videos with goods is 800,000+, and the average number of grass-planting and sales are guided by tens of millions. (E-commerce News)
3. Taobao and Tmall announced that the reduction of freight insurance costs can reduce 25% of the expenses in a year
According to May 21, Taobao and Tmall officially announced that starting from May 24 (next Monday), the "return freight insurance" fees of platform merchants will be fully reduced. After the fee reduction, it is expected that the average annual freight insurance cost for merchants will drop by 25%. Specifically, the merchant’s single order premium for “return freight insurance” is reduced from 0.15 yuan to 0.01 yuan (the decrease is as high as 93%), and the maximum is reduced from 3.3 yuan to 3 yuan, and all premium standards have been lowered to varying degrees. The ones that benefit the most from this adjustment will be small and medium-sized merchants and merchants with higher returns and freight insurance. Public information shows that 250,000 brands participated in Tmall 618 this year, 2.5 times that of last year. (Tianxia Online Business)
4. Taobao Special Price Edition announced the official name of the brand upgrade app "Taote"
On May 21, yesterday, Taobao Special Price App ushered in the 4.0 version update, and the "Taobao Special Price Edition" officially announced the brand upgrade and was renamed "Taote". On March 25, 2020, Taobao Special Price Edition was officially launched. According to the official introduction, most of the platform products come from industrial belts and industrial bases, including 1.2 million industrial belt merchants, 500,000 factories, more than 300,000 foreign trade factories, and 10,000 agricultural product bases direct supply, aiming to bring consumers low-priced and high-quality goods from the source. According to Alibaba's latest financial report, in the 12 months ended March 31, 2021, Taobao's special price version had more than 150 million active consumers in the annual price. (Tianxia Online Business)
5. Insurance e-commerce Huize's total revenue in Q1 2021 was 730 million yuan, up 195.5% year-on-year
According to the news on May 21, the financial report for the first quarter of 2021 recently released by insurance e-commerce Huize, which showed that Huize's total revenue in the first quarter was 730 million yuan, a year-on-year increase of 195.5%; net profit was 28.521 million yuan; and Non-GAAP net profit was 38.748 million yuan, a year-on-year increase of 74.5%. In the first quarter, the total premium was 1.39 billion yuan, an increase of 133.1% year-on-year; long-term insurance premiums accounted for 96.9% of the total premium, accounting for more than 90% for the six consecutive quarters. (Yibang Power)
Internet news
6. Pinduoduo’s “Voice Creator Plan”: writers such as Yu Xiuhua and Zhou Guoping were invited to settle in
On May 21, Pinduoduo's "Collection Creator Plan" recently announced that Yu Xiuhua, Zhou Guoping, Luo Xin, Chen Luyu, Huang Yuning, Chen Qiufan, Li Fang, Ge Shuyi, Zuanzuo and other well-known writers have become the second batch of invited resident in the program after more than ten writers such as Zheng Yuanjie, Yi Zhongtian, and He Fan. According to reports, the "Zhongsheng Creator Program" aims to help outstanding writers and high-quality works find the vast majority of users through new e-commerce platforms, and to use a diversified operation model to help high-quality creators gain more profits through the sales volume of genuine books. (E-commerce News)
Cross-border newsletter
7. Amazon announces that it will close Prime Now service at the end of the year
May 21 news, according to Sina Finance, Amazon announced on Friday that it will close its independent Prime Now platform, including applications and websites, by the end of the year. Stephenie Landry, vice president of Amazon Fresh and Prime Now business, said the company will transfer the experience of the Prime Now app to Amazon apps and websites, relying on Amazon Fresh and Whole Foods to provide consumers with two-hour grocery delivery services. (Sina Finance)
8. JD International: Helping nearly 400 Jiangsu and Zhejiang merchants open stores and operate cross-border platforms
On May 21, Ningbo International Convention and Exhibition Center recently held the "China (Ningbo) Export Cross-border E-commerce Expo and Foreign Trade Commodity Purchasing Conference". With the theme of "helping Chinese companies to go overseas to sell the world with one click", JD International introduced JD International's logistics business, JD International's cross-border investment promotion, JD International's foreign comprehensive service and international trade business, as well as Jingxi business.
Sun Yuanyuan, vice president of industrial development of JD International, said that JD International will rely on Ningbo's comprehensive advantages in location, transportation, industry, etc., give full play to its own and industry-driven advantages, and use the brand effect, high-quality resources and technological accumulation of JD's cross-border e-commerce platform to promote the development of Ningbo's cross-border e-commerce industry.
At present, JD International has carried out various cross-border trade cooperation with local ecological enterprises in Ningbo, and has signed procurement cooperation with many Ningbo service providers, actively helping more than 50 local Ningbo suppliers sell globally in various channels with one click, and helping nearly 400 Jiangsu and Zhejiang merchants open stores on cross-border platforms to operate.
JD International will provide high-quality, efficient and comprehensive integrated supply chain solutions based on Ningbo's advantageous economic portal status and favorable policy support. JD International Logistics will also provide one-stop supply chain services for local merchants.
Earlier this month, at the first China International Consumer Products Expo, JD International reached strategic cooperation with several domestic and foreign brands such as Nestle, Paris Water, and Fonterra.
During the salon event, JD International launched the "Beijing Intelligent Inspection" project, which is a product jointly created by JD International and China Inspection and Certification Group. (CCTV News)
9. Shopee: The seller center is upgraded to a Chinese seller center, which can manage multiple site stores
According to the May 20th news, Shopee notified that starting from May 27th, the seller center will be upgraded to a Chinese seller center. Through the China Seller Center, sellers can manage multiple site stores in one stop. It is worth noting that sellers need to use their parent-child account to log in, and log in with their store account and password is not supported.
In addition, if the seller has not authorized a parent-child account, he may not be able to view the historical chat records in the old version of the buyer center after entering the China Seller Center. Shopee reminds that in order to ensure the user experience, please authorize the parent-child account as soon as possible.
It is understood that Shopee's parent company Sea Limited recently released its first quarter financial report for 2021. It mentioned that Shopee's GAAP revenue in the first quarter was US$922 million, a year-on-year increase of 250.4%. Among them, market revenue was US$716 million, a year-on-year increase of 285%; product revenue was US$206 million, a year-on-year increase of 167.1%.
At the same time, Shopee's total orders reached 1.1 billion during the reporting period, an increase of 153% year-on-year; the total commodity transaction value (GMV) reached 12.6 billion US dollars, an increase of 103.2% year-on-year.
It is worth mentioning that App Annie data shows that in Southeast Asia and Taiwan, Shopee's average monthly active users and Android users' total usage time are the number one in shopping apps in the first quarter of this year. (E-commerce News)
10. eBay releases the first quarter hot search keywords of the UK site
On May 21, eBay released the first quarter hot search keywords of the UK site today. In the first quarter, eBay's UK site hot search items were various industrial institutions and equipment. As the weather picks up, the agriculture, forestry and construction industries that require a lot of outdoor operations have begun to usher in the peak season: the search popularity of related equipment and tools has begun to rise rapidly, among which tractors ranked first with search volume of more than 1.82 million, and other mechanical equipment followed closely, including international brands such as lathes/machine tools, excavators, small excavators, unloading trucks, generators, forklifts, scaffolding boards, etc.
In addition to British sites, the search trends of major sites such as the United States and Germany also show the same characteristics. As more and more European and American manufacturing companies restart operations, the procurement demand that has been shelved due to the epidemic in 2020 will gradually recover, and sellers can pay attention to this procurement and transaction opportunity.
In the automotive and motorcycle parts category, there are high search volumes, from automobile and motorcycle spare parts to modified vehicle accessories, from tool boxes to second-hand tool boxes, as well as related clothing, car audio, etc.
In addition to brand new automotive tools and equipment, the search volume of second-hand tools and equipment is still very popular. Searches for caravan accessories and RV accessories have also surged.
With the increase in home office and living time, seats, beds and some cabinets with storage are also very popular, including bookcases, sideboards, tool sheds, warehouse sheds, etc.; and the simple outdoor terraces and picnic tables are also on the British shopping list.
In addition to purchasing furniture, from microwave ovens, kettles, mixers, to various refrigerators and freezers, they occupy half of the top 15. The search volume of cleaning home and washing machines ranks first in search single products; vacuum cleaners and blanket cleaners also have considerable search volume.
In addition, the fashion category has a fast popularity cycle and strong seasonality. Spring and summer clothing has entered people's purchasing list early. Seasonal items such as dresses, hoodies, pullovers, windbreakers, wool cardigans, boots, etc. are the most popular items. (Sina Finance)
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