Earn 4 million a day - Revealing the crazy "ghost market" of Putian e-commerce

　　#Laogao E-commerce Online Information# Want to do e-commerce to sell high imitation shoes? Haha, there is no need to look for the "black market" everywhere. In Anfu E-Mall, Putian City, Fujian Province, there are all kinds of fake shoes, fake invoices, fake express delivery, and fake mobile phone cards, and they are absolutely "safe": it is a national e-commerce demonstration base. This is the most divided center of the city. It is 1 kilometer away from Putian Municipal Government. During the day, the doors are neglected; at night, darkness arouses its vitality. People and cars come and go with their shoes and products, and they will no longer talk about it after the transaction. It can be called a "ghost market".

　　Under the supervision of industrial and commercial, e-commerce platforms, etc., the "ghost market" has derived its own defensive world. They forged "anti-counterfeiting codes", changed logistics information, and even established WeChat groups, installed monitors to warn law enforcement officers of surprise attacks.

　　Everyone attributes this to Putian's international famous shoe OEM industry in the last century: during the day, people are producing in factories, benchmarking the world's top shoemaking technology; at night, they go home to "make use of their remaining energy", and the "secret recipe" of shoemaking was stolen or bought land and spread.

　　Under the multiple influences of the crackdown on e-commerce platforms and the industry depression, the "ghost market" is becoming increasingly depressed, but now, market intersections sometimes get traffic jams for two or three minutes at 10 o'clock at night.

　　Some people wander around the e-commerce market, aiming at seemingly targetless "tourists", sending small cards, and asking if they buy shoes.

　　After "Golden Basin Washing Hands", return to "Ghost Market"

　　Putian is full of hope for Anfu E-Mall. In 2015, the local government announced that it would strive to make the annual online sales here exceed 100 billion yuan within three years.

　　Local shoe industry insiders gradually discovered that the situation was not good: there were more and more footwear e-commerce nationwide, and competition was intensified; at the same time, Youde shoe raw materials have increased from 10,000 yuan per ton in about a year to 20,000 yuan, and the profits are getting thinner and thinner.

　　Tear off the old label of "disgraceful" area

　　Putian is indeed capable, such as Putian Sunway Sports Products Company's "Siweiqi".

　　Local shoe industry insiders said in an interview with China Youth Daily? China Youth Online reporter that Putian is trying to "establish local regional brands."

　　Regarding similar maker bases, Li Anyu believes that "it is valuable", and the key lies in what maker bases can "bring" to "bringing". He believes that maker bases should avoid introducing homogeneous enterprises that are already local to Putian, but can try to combine local original advantages to introduce matching resources and professional talents.

　　Pseudo-"Official brands can only die on their own end

　　In fact, calling on shoe companies to transform and build independent brands was the first card for the Putian government and e-commerce platforms to deal with the endless trend of fraud.

　　He registered a shoe trademark with a famous Japanese brand that was transliterated, which was only sold in China to prevent the other party from discovering it; he registered several other trademarks and used 10,000 pairs for trial sales, but he did not even recover the cost.

　　"It requires both funds and talents, and the cost is almost doubled." In the view of Li Anyu, a professor in the Department of E-commerce of the University of International Business, it is not that easy to achieve from simple production and manufacturing to building an independent brand. The hardship of well-known is to invest costs first.

　　63-year-old lady buys shoes until 2 a.m.

　　"Morning? We don't have morning, and it's noon when we wake up." A soldier born in the 1995s talked about fake shoes on the floor, smiling. At this time, at 1 a.m., he was 3 hours away from finishing work.

　　The word "China" added in front of "Anfu E-Mall" not far away is declaring its ambitions. Official data in 2015 show that this community with a total area of ​​more than 800,000 square meters has 335 listed merchants, with an annual transaction volume of over 10 billion yuan, and more than 200,000 online sales of shoe products account for at least 20% of the country.

　　Go to bed in the morning, take orders in the afternoon, receive goods and ship goods in the evening - the unique trading habits have given birth to the "ghost market": during the day, there are almost no people; in the evening, stores open sporadic; at night, motorcycles and vans come and go, and sometimes hundreds of vehicles can pass in a minute. The loading and unloading packaging on the car is printed with well-known footwear trademarks such as Nike.

　　But in the market, this kind of "hiding out at night" is interpreted as "shameless". The official has not disclosed the proportion of high imitation shoes here.

　　On the 7th floor of Building 26, an e-commerce store, a man in yellow told the reporter of China Youth Daily and China Youth Online about his "struggle history" to the reporter of China Youth Daily and China Youth Online. "I started working in 2013, and now I have cars and houses." He did not avoid this. This is high-quality imitation shoes, and its annual turnover reached 4 million yuan. Some friends even made 4 million yuan in one day on "Double 11" last year.

　　Another man in a suit opened a "stand" next to the express delivery area of ​​the "Ghost City". He posted on the forum, left QQ, and posted the inventory. Some netizens asked him "how much is true or false", and he said bluntly that it is all false, but "use fake to be true, experience it once, and you will never forget it for life."

　　They have "mysterious confidence" in the quality of fake shoes. Lu Shen, a female college student in Putian who lives near the "Ghost Market", witnessed how this place became popular step by step, and then joined the e-commerce ocean to "sell fakes". She has been making it for 3 years and earns 20 or 30 yuan per pair of shoes. At most, she can sell 30 pairs a day. "The quality is really good. I can wear it for a year if I buy one."

　　Everyone attributes this to Putian's international famous shoe OEM industry in the last century: during the day, people are producing in factories, benchmarking the world's top shoemaking technology; at night, they go home to "make use of their remaining energy", and the "secret recipe" of shoemaking was stolen or bought land and spread.

　　These are undoubtedly fakes, but people in the "Ghost Market" avoid the word "fake". They invented their own discourse system, "true mark", "high imitation", "1?1", and the counterfeiter is called "Amao".

　　What is relatively "real" are all kinds of independent brands - for example, someone added a few numbers or letters to the US "NB" New Balance and obtained trademark registration. Outside, some people call it "counterfeit villages", but in "ghost market", they have a subtle name - "brow-shoes".

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