On June 28, in response to the online counterfeiting sales that damage the goodwill of the platform, Alibaba Platform Governance Department held a press conference in Hangzhou to announce the "blacklist of 100 counterfeiting companies" to the public and ban the counterfeiting companies on the entire platform. Companies on the list will never be allowed to open stores on Alibaba's Taobao, Tmall and other platforms for online transactions.
At the meeting, Ms. Zheng Junfang, chief platform governance officer of Alibaba, announced the "blacklist of 100 counterfeit sales companies" to the outside world for the first time. It is understood that in the first half of this year, 100 companies were closed for selling fake goods on Taobao, and Alibaba is using the "fan model" to intercept these companies on the entire platform. "With such a 'fan model', even if you use someone else's ID card or buy someone else's store, if we can identify it based on some IP addresses or some hardware information, we will remove the product from the shelves or close these stores." Zheng Junfang said.
This is a phenomenon in which some counterfeit sales companies rekindle after a period of silence and rush to other platforms. "We call for the entire network to ban fake sales companies." Zheng Junfang emphasized, "I hope other platforms will always close the door to these fake sales companies and protect the interests of consumers. I also hope that all sectors of society can unite and fight counterfeiting like drinking and driving, so that counterfeiting gangs have nowhere to hide."
It is understood that this is not the first time Alibaba has declared war on fake stores and enterprises. On March 22 this year, Alibaba joined hands with Ant Financial to announce the "6 major methods of chasing". In addition to Alibaba's traditional anti-counterfeiting methods such as life-long ban on access, assisting the public security to solve cases, and prosecute fake stores, it also relies on Ant Financial to increase financial means: adding to the industry's attention list for Sesame Credit, prohibiting the use of credit products, adjusting Huabei and Jiebei, etc. The upgraded anti-counterfeiting methods have launched a new round of crackdowns on counterfeiting and counterfeiting elements on the platform.
At the press conference, Alibaba also disclosed two big data maps, "fake account manipulator" and "fake product manufacturer" for the first time. Following the anti-counterfeiting communication meeting at the end of February, Alibaba continued to explore the 180,000 Taobao stores that were closed for counterfeiting sold at that time, and found more than 60,000 suspected counterfeiting account manipulators hidden behind it. These suspected counterfeiting gangs are mainly concentrated in eastern coastal provinces such as Guangdong, Fujian, Zhejiang, Jiangsu, and Shandong, and show obvious industrial clusters.
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