#Laogao E-commerce Newsletter# [February 12 E-commerce Morning News]

　　#Laogao E-commerce Newsletter# [February 12 E-commerce Morning News] The founder of Wanchai Terminal Zang Jianhe passed away; Vipshop's strategic investment, "Yi Bieyi" completed a 50 million round of financing; Xiaomi responded to misunderstandings in response to the rumors of "enterprise on e-cigarettes"; Liu Shuwei confronted Dong Mingzhu about whether "selective law enforcement" exists; eBay will launch a CPC model Promoted Listing advertising......

　　E-commerce newsletter

　　1. Vipshop strategic investment, "Yi Bieyi" completed a 50 million Series A financing

　　The high-end Internet clothing modification and semi-customized platform "Yihuiyi" recently completed a round A financing of 50 million yuan. The leading investors in this round of financing are listed company Vipshop, followed by Dingxin Capital, old shareholder Yuanhe Original and Guangdong Cultural Investment Innovation Factory. After this round of financing, Yibianyi will expand its service outlets. It plans to expand to 100 cities next year, with an average of 3 stores in first-tier cities; establish central factories in large regions across the country; enter the core shopping malls of the city; improve technical processes and expand business horizontally. (36Kr)

　　2. The number of cross-border mobile payment transactions in Hong Kong surged by 304% during the Spring Festival

　　Mobile payment and consumer big data fintech company Qian Fang QFPay released Hong Kong's cross-border mobile payment big data during the Spring Festival. Data shows that the total mobile payment transaction volume during the Spring Festival was HK$280,210,509, with the increase in the number of transaction merchants and transaction transactions of 202% and 304% respectively. The utilization rate of mobile payment among Hong Kong merchants has increased significantly. The average number of merchant transactions increased by 54% compared with the same period last year, exceeding the growth rate of mainland tourists to Hong Kong. (21st Century Business Herald)

　　3. Since the beginning of the Spring Festival travel rush, the delivery service volume of the national postal industry has reached 1.289 billion pieces.

　　According to February 11, the State Post Bureau today announced the operation of the postal industry during the Spring Festival. From February 4 to February 10, the national postal industry's delivery service volume was 63.94 million pieces and 52.93 million parcels were delivered. Since the beginning of the Spring Festival travel rush (January 21 to February 10), the national postal industry's delivery service volume has been 1.289 billion pieces, an increase of 35% over the same period last year, and 1.61 billion pieces of parcels were delivered, an increase of 33% over the same period last year. (Europe)

　　4. Consumption in third- and fourth-tier cities "counterattack", and the trillion-dollar Spring Festival consumption report card highlights new highlights

　　During the just-passed Golden Week of the Spring Festival, the domestic number of tourists received 415 million, achieved tourism revenue of 513.9 billion yuan, the national movie box office exceeded 5 billion yuan, and retail catering consumption exceeded one trillion yuan for the first time. This report card shows strong domestic demand potential and is also a microcosm of China's consumption upgrade. In this report card, third- and fourth-tier cities "counterattacked" and caught up, the core consumer groups are becoming younger, and consumption during the Spring Festival highlights new highlights, providing more possibilities for cultivating new growth points in China's consumer market. (Economic Reference News)

　　5. Zang Jianhe, founder of Wanchai Wharf, passed away

　　Zang Jianhe, founder of Wan Chai Wharf brand and "Dumpling Queen" of Hong Kong, passed away at the age of 73. Zang Jianhe was born in Shandong in 1945 and arrived in Hong Kong in 1977 to sell dumplings in the Wan Chai Pier area of ​​Hong Kong. In 1985, Zang Jianhe opened the first Wan Chai Pier dumpling factory in Hong Kong. The Wanchai Wharf brand entered the mainland market in 1998, and the fast-frozen brands in the entire mainland market did not grow. Wanchai Wharf once became the recipient of the mainland's fast-frozen food industry, and its market share once exceeded 40%, becoming a well-known brand of mainland businesses. It soon opened sales points in Beijing, Shanghai, Guangzhou and other places. (Europe)

　　Internet Information

　　6. Xiaomi responded to misreading the rumors of "entering e-cigarettes".

　　On January 30, Jinjia Co., Ltd. released an investor relations activity record form, showing that the relevant person in charge of the company said: "The company regards new tobacco as an important entry point for the big health industry and increases investment. The company has established a joint venture with Beijing Miwu Technology Co., Ltd., an ecological chain enterprise under Xiaomi. Inwei Technology has set up a special team to design and develop new tobacco products such as electronic cigarettes, heating non-burning equipment, and is expected to launch electronic cigarette products in the first half of 2019."

　　Xiaomi responded to the public that it was not aware of the situation. Regarding whether the e-cigarette uses Xiaomi's brand, Xiaomi said: "We have clear regulations within it. Any ecological chain company owns its own products or own business activities are not allowed to use Xiaomi or Mijia brands." (Yiou)

　　7. Liu Shuwei confronts Dong Mingzhu with the Securities Regulatory Bureau whether “selective law enforcement” exists

　　Dong Mingzhu, chairman of Gree Electric Appliances, was found to be in violation of information disclosure. Liu Shuwei, the "good best friend" who just became an independent director of Gree Electric Appliances, believes that the regulatory authorities are suspected of selective law enforcement. Previously, Dong Mingzhu announced Gree Electric's performance forecast in advance and received a "warning letter" issued by the Guangdong Securities Regulatory Bureau for information disclosure violations. While questioning the warning letter from the Guangdong Provincial Securities Regulatory Bureau, Liu Shuwei said that Midea Group Chairman Fang Hongbo also announced his pre-tax profit forecast for 2018 at the forum, but did not receive the "warning letter". (First Financial Daily)

　　8. Tencent Weishi launched a test video red envelope for the Spring Festival, with a total of nearly 80 million red envelopes being received

　　Tencent Weishi tested the video red envelope gameplay online during the Spring Festival this year. From 00:00 on February 4 to 24:00 on February 6, a total of 78.09 million video red envelopes were collected on WeChat, QQ and Weishi. At the same time, Weishi's Spring Festival red envelope activities include more than 70 companies, social institutions and media including Xinhua News Agency, Dunhuang Research Institute, Summer Palace, Lenovo, Huawei, etc., and distribute video red envelopes to users. Weishi said that the Spring Festival red envelope activity will last until February 19. (36Kr)

　　9. JD.com responded to the acquisition of Cuigong Hotel for 2.7 billion yuan, saying it will become a carrier for development in Haidian District

　　On February 12, JD.com responded to the acquisition of Cuigong Hotel, saying that the acquisition is based on long-term layout and development. In the future, the project will be transformed into a main focus on scientific and technological research and development and business office, and will become a carrier space for JD.com Group's industrial development in Haidian District. Previously, Beijing Jingdong Shangke Information Technology Co., Ltd. acquired 100% of the equity of Beijing Cuigong Hotel Co., Ltd. for 2.7 billion yuan. (E-commerce News)

　　Cross-border e-commerce

　　10. eBay will launch the CPC mode Promoted Listing advertising

　　It is reported that eBay is planning to launch CPC click-through ads for sellers who are willing to pay extra fees to promote their products. Currently, eBay only provides Promoted Listing advertising services to sellers, and the fee is a fee per action (CPA model).

　　It is worth noting that there is an important difference between the CPA charging model and the CPC charging model. Currently, eBay's Promoted Listing advertisement only brings orders to sellers and sells them when consumers purchase. However, under the CPC (cost per click) model, as long as the shopper clicks on the ad, the seller needs to pay a certain advertising cost, regardless of whether the shopper actually purchased the product. (Hugo.com)

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