E-commerce Evening News Briefing on March 16

　　#Laogao E-commerce News# [E-commerce Evening News on March 16] Taobao Live Wuhan Da Sakura: 300,000 people entered the live broadcast room on the first day; Alibaba Wang Lei: "New Service" will be a new competition in local life; Jack Ma released his first tweet: The first batch of aid supplies for the United States have taken off; 2020 Hurun Global Self-made Women Rich List: Yunda Chen Liying was selected; Amazon strictly controls mask products and has been removed from the shelves and has been selected for tens of thousands of illegal products...

　　E-commerce newsletter

　　1. Alibaba Local Life releases seven new business empowerment plans

　　March 16th news, today, Alibaba Local Life held the "2020 Merchant Conference" online. Wang Lei, partner of Alibaba Group and president of Alibaba Local Life Service Company, announced the seven new businesses empowerment plans. This includes Alibaba Local Life will bring more than 100 million visitors to merchants every day, and the commission will remain below 3%-5% of the industry; realize a complete digital upgrade for 1 million merchants; upgrade the "Digital Middle Platform" for 1 million merchants; help more than 5,000 merchants to open Tmall stores; help 10 million local life practitioners upgrade and develop their digital capabilities, etc. (E-commerce News)

　　2. Suning 315 big data: Suning supermarket fresh food sales increased by 142.6% month-on-month

　　According to reports on March 16, the "315" big data released by Suning recently showed that the number of orders in national marketing exceeded 10 million, and the order volume increased by 169% year-on-year, and the proportion of orders in third- and fourth-tier cities reached 47.8%. Specifically, from March 1 to 15, Suning Supermarket's fresh food sales increased by 142.6% month-on-month, and meat products increased by 210% month-on-month, replacing fast food products and becoming the sales champion. It is reported that Suning.com announced yesterday that it will issue a total face value of 500 yuan in national consumption coupons to users across the country, covering many commodities and home delivery business categories such as home appliances, mobile phones and computers, clothing, shoes and hats, jewelry and accessories, household appliances, supermarkets, etc., with a total value of consumption coupons totaling 500 million yuan. (Beijing News)

　　3. Taobao Live Broadcast of Wuhan University Cherry Blossoms: 300,000 people entered the live broadcast room on the first day

　　According to March 16, Taobao recently announced that from March 16 to March 26, Taobao Live will present the grand occasion of Wuhan University’s cherry blossoms for 10 consecutive days, using multiple signals and multiple live broadcast rooms. Today is the first day of Taobao live broadcast of cherry blossoms in Wuhan. Taobao live broadcast data. As soon as it started broadcasting at 10 a.m., a total of 300,000 people entered the live broadcast room, exceeding the number of tourists in the entire cherry blossom viewing season last year. Recently, Taobao Live has launched a series of activities such as "Cloud Travel Museum" and "Cloud Travel Hundred Schools". (Sina Technology)

　　4. Alibaba Wang Lei: "New Service" will be a new competition in local life

　　On March 16, Wang Lei, president of Alibaba Local Life Service Company, said at the Alibaba Local Life "2020 Merchant Conference" today that the epidemic has greatly accelerated the digital upgrade of the local life service industry. The next new competition will no longer be a track for traffic monetization, but a track for "new services" and a track for merchants and us to develop together. It is reported that Alibaba Local Life has also announced the launch of the "Seven Major Merchant Empowerment Plans", including bringing more than 100 million visitors to merchants every day and helping more than 5,000 merchants to open Tmall stores. (E-commerce News)

　　5. Kuaishou: Strictly restrict non-compliant commercial content starting at the end of March

　　March 16th news, today, the Kuaishou creator commercialization team issued a notice to the creators of the Kuaishou platform: From 0:00 on March 30, 2020, Kuaishou will strictly restrict non-compliant commercial content that has not been undertaken by the official platform. Kuaishou said that non-compliant commercial content includes but is not limited to inducing users to download Apps, guide purchases, divert off-site platforms, and induce offline transactions in short videos or live broadcasts through product descriptions, effect flattery, promotional activities, discount information, coupons, and redemption codes. Recently, Kuaishou Commercially released the "Brand Shopkeeper Plan", and creators can receive support policies such as preferential prices for brands. (E-commerce News)

　　Internet Information

　　6. Gaode Map: The passenger flow in major business districts across the country has recovered by more than 30%

　　According to the news on March 16, the latest "Gaide Map Travel Warm News" released by Gaode Map shows that in the past month, the willingness to travel in major popular business districts across the country has steadily increased, and the passenger flow in major business districts has returned to more than 30% of the normal level before the epidemic. From March 14 to 15, the travel intention in the Wulin Business District in Hangzhou increased by 9 times, while the travel intention in the Dongmen Tianyi Business District in Ningbo and the Zhonglou Business District in Xi'an increased by more than 8 times. In addition, as of now, the businesses of many Intime Department Stores located in major popular business districts in the country have recovered to more than 50%. (E-commerce News)

　　7. Jack Ma posted his first tweet: The first batch of aid supplies have taken off

　　According to PingWest, recently, Jack Ma opened his Twitter account "@JackMa". Jack Ma released his first tweet today saying that the first batch of masks and coronavirus testing kits shipped to the United States have taken off from Shanghai. I wish all the best for our friends in the United States. It is understood that Jack Ma recently said that the materials raised by the Jack Ma Charity Foundation and the Alibaba Charity Foundation for countries with severe epidemics such as Japan, South Korea, Iran, Italy and Spain are being shipped one after another. In addition, 500,000 test kits and 1 million masks will be donated to the American people. (Sina Technology)

　　8. 2020 Hurun Global Self-made Rich Female Rich List: Yunda Chen Liying was selected

　　On March 16, Hurun Research Institute released the "2020 Hurun Global Self-made Women Rich List". The list shows that the top ten self-made female wealthy women account for nine seats. In addition, Suning's Bu Yang ranked 28th with a wealth of 18 billion yuan; Baidu Ma Dongmin (14 billion yuan) ranked 36th; Yunda Shares Chen Liying (13 billion yuan) ranked 38th; Luckin Coffee Qianzhiya (12 billion yuan) ranked 42nd; Shentong Express Chen Xiaoying and YTO Express Zhang Xiaojuan both ranked 60th with a value of 10 billion yuan; Alibaba Peng Lei made the first appearance on the list, ranking 80th with a wealth of 8 billion yuan. (Beijing News)

　　9. Xianyu: After the logistics starts, more than 100,000 users have participated in the recycling of old clothes.

　　According to the news on March 16, Xianyu's latest data shows that the old clothes recycling business is gradually recovering. Since the logistics started shipping on February 17, a total of more than 100,000 users have participated in the recycling of old clothes. Recently, Xianyu also encouraged "contactless recycling" to disinfect old clothes more strictly than before, and provided N95 masks, disinfectant water and other epidemic prevention items during the "Old Clothing Gift" event. According to official data, in 2019, Xianyu users participated in the recycling of old clothes 2.269 million times, totaling 30,000 tons. From a regional perspective, the five cities of Shanghai, Beijing, Guangzhou, Hangzhou and Shenzhen have the highest participation. (IT Home)

　　Cross-border e-commerce

　　10. Amazon has severely controlled mask products and has been removed from the shelves and has been selected illegally

　　According to reports on March 16, Amazon issued a notice on the sale of epidemic prevention supplies today. Amazon said that in order to ensure the shopping experience of global consumers, the platform has recently blocked and removed tens of thousands of products that violated the "Amazon Mall Fair Pricing Policy", and will continue to monitor epidemic prevention-related products. Amazon also stated that the platform has taken stricter control measures on the quality and price of disposable masks and related product selections, and is currently no longer accepting new sales applications for these products. (E-commerce News)

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