#Laogao E-commerce Newsletter# [E-commerce Evening News on January 19]

Evening News: Canalys: Apple becomes the champion of mobile phone sales in 2021, Xiaomi is the third; Taobao releases the 2022 live broadcast incentive plan to support mid-level and new experts; ByteDance responds to the overall withdrawal of investment business: dispersing employees to various business lines; Alipay customizes the "shake" Fuka gameplay for visually impaired people...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Alipay customizes the "Shake" Fuka Card Game for Visually Impaired People

According to January 19, today, the 2022 Alipay Collection of Five Blessings was officially launched. It is reported that this exclusive gameplay is also one of the actions of Ant Group's special consumer protection project "Ant 315". Since its launch in early 2021, in order to continuously facilitate visually impaired users to use Alipay, we have continuously optimized the accessibility function of Alipay, such as launching the "Wave One Wave" verification code, visually impaired users can complete corresponding actions based on voice commands, such as waving their mobile phones, touching the mobile phone screen, and drawing circles in the air, and passing human-computer verification to avoid obstacles caused by slider verification codes. (E-commerce News)

2. National Development and Reform Commission and other departments: Investigate and punish monopoly and unfair competition in the platform economy in accordance with the law

Strictly investigate and punish monopoly agreements in the platform economy, abuse of market dominance and illegal implementation of business concentration in accordance with the law. Focus on issues such as misleading consumers by reducing distribution and reducing quality products, and the platform has not implemented reviews on the market access qualifications for selling goods, and implementing online operator product recall obligations for defective consumer products. Increase the crackdown on illegal operation of platform enterprises in the travel field. Strengthen tax assistance obligations such as tax-related information reporting by platform enterprises, strengthen tax supervision by platform enterprises, and investigate and punish tax-related illegal acts such as false invoice issuance and tax evasion in accordance with the law. (E-commerce News)

3. Alibaba Health: In 2021, the consumption of "new and elderly" on Tmall Pharmaceutical Health increased by nearly 90%

On January 19, today, Alibaba Health Research Institute released the "Internet Health Consumption Insight Report for New and Elderly", analyzing the Internet health consumption behavior of people born around the 1960s and entering the aging stage. The report shows that since the epidemic, "new and old people" have accelerated their "online shopping health". Compared with 2019, the "new and elderly" who purchased healthy goods and services through Tmall Pharmaceutical Health increased by nearly 60% in 2021, and the consumption of healthy goods and services increased by nearly 90%. (E-commerce News)

4. ByteDance responds to the overall withdrawal of investment business: dispersing employees to various business lines

According to 36Kr, in response to the rumors that "ByteDance will lay off its investment business as a whole", a relevant person in charge of ByteDance responded that the company conducted inventory and analysis of its business at the beginning of the year, decided to strengthen business focus, reduce investment with low synergy, and disperse employees of the strategic investment department into various business lines, and strengthen the coordination between strategic research functions and business. Relevant businesses and teams are still conducting planning discussions. (E-commerce News)

Internet news

5. Taobao releases 2022 live broadcast incentive plan to support middle-level and new experts

According to the heads of several live broadcast institutions, Taobao Live has recently released the 2022 annual incentive plan to support the growth of mid-level and new experts. At the same time, Taobao will also increase the support for live broadcasts through in-house traffic from the product level. Taobao Live revealed that it has recently opened up more resource locations to provide live broadcast services in Taobao. On this basis, Taobao plans to provide a series of traffic support policies for mid-level and new experts in 2022 to help them grow. (E-commerce News)

6. News says Nick Tran, global marketing director at TikTok, has left his job

According to US media The Information, two people familiar with the matter revealed that TikTok's global marketing director Nick Tran has resigned and the reason for his resignation is still unclear. According to reports, TikTok's global chief operating officer Vanessa Pappas will take over global marketing responsibilities. Tran joined TikTok from Hulu in April 2020, where he served as Vice President of Brand Marketing and Culture. At TikTok, Tran led the app's efforts to increase engagement, including helping creators launch non-fungible tokens, and also responsible for TikTok's TV and online advertising budget. According to a previous report by LatePost, TikTok's advertising revenue reached nearly US$4 billion in 2021. (E-commerce News)

Cross-border newsletter

7. Shopify adds 2.59 million online stores in two years

The report said that this strong increase in the number of stores on Shopify can be attributed to the coronavirus protection measures implemented by most European countries, including lockdown management measures. According to reports, most of Shopify's customers come from the United States. As of now, the platform has about 2.66 million American online stores, an increase of 178.53% compared with 950,000 in March 2020. Currently, there are 156,000 online stores on Shopify in the UK, an increase of 218.81%; followed by 596,000 stores in France, an increase of 320.85%. (E-commerce News)

8. Prada's revenue in 2021 exceeds the pre-epidemic level and the proportion of online sales will reach 15% in the future.

January 19th news, Italian fashion group Prada said on Tuesday that in 2021, the company's sales rebounded sharply as pent-up demand for luxury handbags and clothing pushed its revenue higher than pre-pandemic levels, Reuters reported. Prada Group disclosed some key performance data for 2021. It is reported that Prada Group also mentioned that it plans to increase the proportion of online sales to 15% in the future. (E-commerce News)

9. Canalys: Apple becomes the mobile phone sales champion in 2021, Xiaomi is the third

On January 19, the latest report released by data research firm Canalys shows that thanks to the success of iPhone 13, Apple phones accounted for 22% of global smartphone shipments in 2021, ranking first in the global smartphone market, and Samsung followed closely with a market share of 20%. In addition, Xiaomi ranked third with 12%, OPPO ranked fourth with 9%, and vivo ranked top five with 8%. Canalys pointed out in the report that Apple won 22% of global smartphone shipments by the end of 2021. The last time Apple ranked first can be traced back to the fourth quarter of 2020. (E-commerce News)

10. Research: The Netherlands' "Flash Delivery" service will achieve a turnover of 1 billion euros in 2022

January 19th news, fast delivery startups' turnover in the Netherlands is growing. The study estimates that as of the end of 2021, Dutch consumers spend more than 40 million euros per month on fast delivery services. This growth is expected to continue into this year, which means total turnover in 2022 will reach 1 billion euros. Dutch research firm Kantar pointed out that such services are currently growing rapidly in the Netherlands. As of November 2021, a total of 700,000 Dutch consumers used the services, compared with only 200,000 in the first half of the year. (Yibang Power)