How to realize your dream on Taobao? Ⅰ

　　At the 15-year regular meeting of the Crown Club, Golden Crown member Lao Jin and his brothers shared their successful experiences in all aspects. This sharing is very realistic. Many of the problems mentioned are problems that brothers will encounter when running a store. Everyone must take a good look.

　　The following is a selection of full texts:

　　I am very happy to be able to stand here and share with the brothers and sisters of the Crown Club. Our theme today is the year-end meeting. Lao Gao gave me the task to share your experiences during the year and some real opinions. Generally speaking, our guests share the waiter, operation, etc. of some brands such as Alibaba are on the first day, and our sellers are on the second day, and we are on the second day, and we are on the more presumptuous. After listening to my sharing, students of Alibaba don’t block me.

　　How did I start doing Taobao?

　　I want to introduce myself in three or five minutes before sharing. I found that after I came, I didn’t know many new friends. In the process of going on, if I don’t have a certain understanding of me, I will find it strange to listen to me. Let me briefly introduce myself. Before I started e-commerce, I had been in the retail of home textiles for more than ten years. It can be said that the home textile industry has gone from the era of wholesale markets to the era of specialty stores and shopping, to the channels such as RT-Mart Walmart, TV shopping, including Taobao Mall, which we started to contact in 2008. It was called Taobao Mall, and later changed to Tmall. I have been exposed to all of these.

　　11 years ago, my colleagues should have known that I was the person in charge of a fun franchise. At that time, I opened more than 400 stores in the country at the most. I had such experience in traditional retail to do e-commerce. In fact, when I was doing e-commerce for one or two years, I felt so happy. Let me give you an example. First, when we were doing retail, the data was not as clear as on Taobao. For example, how much did I sell today, how much advertising I spent, etc., I knew a lot of data every moment, and analyzed it. I will be able to handle it. I also found that there is also the saying of RY in its advertising. In the past, who would calculate RY when investing in advertising on CCTV, at most, the marketing department's expenses have been invested. It is absolutely impossible to say how much I invested today, how much sales I will get tomorrow, or how much sales I generate in an instant. So I am very grateful to the Internet platforms, especially Alibaba, because 90% of my turnover has been completed on Alibaba so far.

　　Let me briefly introduce it. In 2012, we started to rebuild this project at the end of 2011. We bought a trademark on the Internet and spent 30,000 yuan. However, last year, someone was valued at 150 million yuan. It is indeed impossible to invest in this trademark, but I feel that I feel very accomplished. Only the Internet and Alibaba can give you such an opportunity. Our mall came out in December, and the Chinese New Year was about to be held, but it was not able to operate. It was officially operated in March 2012. Fortunately, from March to December, in ten months, we went from zero to more than 20 million, and completed a sales of 50 million yuan throughout the year. Then in 2013, we made 150 million yuan and 250 million yuan in 2014. What are I benefiting from? The first is that the platform has developed very rapidly in recent years, and the second is that it has been offline for more than ten years. For example, in 2013, I made a product. Before Double Eleven in 2013, there was a wool quilt in our industry. I stocked more than 100,000 pieces, and more than 100,000 pieces is more than 10 million. Because my supply chain is my brother for many years, he helped me make these 100,000 pieces without paying a penny, and paid after I sold them.

　　So with this background, my supply chain has never had any problems throughout the process. Before the bottleneck came, we discovered that there might be bottlenecks. For example, customer service, we placed the customer service team in Hefei, Anhui at the end of 2012. We currently have more than 100 stations there, and the warehousing is in Jiangsu. Currently, there is more than 20,000 square meters of storage area, and basically all the mechanized ones can be realized. For example, conveyor belts and quilts are all made of mechanical intelligence, and all the equipment can be installed. There is such a perfect backend that makes our frontend, such as Double Eleven and Double Eleven in 2014, we are very tired, but this year's Double Eleven will be completed within seven days, and the shipment volume is also higher than last year, so the whole thing is the prerequisite to ensure our rapid development background.

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