The offline fresh food market is booming and the new "catering + retail" model is very popular

　　With the continuous maturity of cold chain industry technologies, the fresh food market ushered in a new spring of development. Many platforms have launched offline fresh food stores and have gained a large number of consumers.

　　After observation, it can be found that whether it is Alibaba’s “Hema Fresh”, Suning’s “Su Fresh”, or Yonghui’s “super species”, they all adopt a new business model: “catering + retail”. In these stores, you can not only purchase various fresh foods, but also let the waiters process them on site and eat them immediately. If you don’t have time, you can also choose to pack it and take it home.

　　Compared with traditional supermarkets, this form is obviously more popular among consumers. Fresh food, especially seafood, is actually not easy to cook. For most office workers, buying already processed will save time. Moreover, compared with other stores, the processing process is completely transparent in these fresh food stores, which will make consumers more at ease.

　　In addition, these fresh food stores have 3KM delivery services and promise to deliver as fast as half an hour. The acceleration of the pace of public life has also further increased the requirements for delivery speed. Not only the food industry, but also the shopping platform, JD.com's "limited time delivery" and Xiaomi APP's "same city transactions" are constantly refreshing the public's awareness of this short-distance logistics.

　　These offline fresh food stores can not only apply the "catering + retail" model well in the store's operation, but also continuously innovate the logistics forms mentioned in new retail. I believe that it will be loved by more and more consumers in the future.