E-commerce is one of the preferred directions for many entrepreneurs, but for ordinary entrepreneurs, no connections, channels, and resources are common, and it is also one of the thresholds for e-commerce today.
The rise of no source of goods is like a ray of sunshine in the fog, illuminating the future of countless e-commerce people!
There is no need to stock up, no need to purchase goods, and no need to worry about a series of operational issues such as unsalable goods, which brings great convenience to ordinary people starting their own businesses.
Nowadays, the source-free model has spread across major mainstream e-commerce platforms, among which Douyin is the most popular...
Is there still a chance for Douyin e-commerce in 2022?
Douyin has experienced the era of 1.0 short videos, 2.0 live streaming, and 3.0 same-city accounts, and now it has entered the era of 4.0.
The wind came to Doudian.
Mr. Wuji from Laogao E-commerce Class once said that Douyin is currently pushing Douyin stores. Although the scale is far less than that of live streaming, it is still a growth point that cannot be underestimated. Merchants who use live streaming as the main line to develop must not ignore Dou Store.
At present, Douyin has more than 600 million daily active users, with an average daily usage time of about 73.6 minutes per user. In 2020, Douyin had 22 million Douyin creators' revenues reached 41.7 billion. The platform has banned third-party product links from entering the live broadcast room in all aspects, which has led to Douyin's traffic closed loop.
In addition, as a popular short video live broadcast platform in China, Douyin has strong stickiness to it, and these users are mainly concentrated in first- and second-tier cities, which means that their consumption capacity will be relatively high.
In short, the popularity of Douyin e-commerce has not diminished, and Doudian is a "proud son" born with a "golden key". The easiest thing to do is Doudian's no source of goods business model, which is very friendly to beginners!
How to play in Doudian without source of goods?
The so-called Doudian has no source of goods, which means collecting products from other platforms and other stores, raising the appropriate price and putting them on the shelves in our Doudian store. When the store issuing an order, we will go to the previous store to buy it, and then write the delivery address as the customer.
Among them, Doudian's traffic relies on the "Selected Alliance" to gain exposure through the talent anchors' sales.
It is worth mentioning that unlike other platforms, all products have the same chance of displaying in the "Selected Alliance", and the product is selected based on the preferences of experts.
Of course, experts need to charge a part of the commission to bring you conversions with their own traffic. Players without source of goods can choose to cooperate with pure commissions, that is, contact experts, and send product samples to experts to negotiate the commission ratio. Experts will consider whether to cooperate with us based on factors such as our product quality, demand, inventory, and unit price.
If you want to start a store quickly, you can get the commission full (up to 50%) and lose money and make the amount. For example, the product cost is 3 yuan, and it is sold at Dou Store for 1 yuan. If you sell it for 1 order, you will lose about 2.5 yuan (other expenses will not be remembered for the time being), and you will set a limit on purchasing one piece per person.
Use the method of losing money to make a good basic traffic for the store.
Simply put, products can be divided into profit models and drainage models. Among them, the drainage models not only have considerable sales, but experts are also willing to choose for the live broadcast room conversion. The traffic drawback requires the merchant to share some of the profits to attract experts to bring goods to you.
In short, an expert is your salesperson, and only by mutual benefit can both parties win more prospects.
How to choose products when doing e-commerce?
There is a saying in the e-commerce industry: 7 points rely on product selection and 3 points rely on operation.
No matter what company, the product must be the core. Many newcomers who are new to the school do not know how to choose products, we can recommend some more commonly used methods.
1. Probability for continuous promotion of Pinbo: 10 new products are launched every day, and there are always several products that can produce results, and instantly delete items that have not been issued for a month to maintain sales.
2. Replica Popular products: Select products that have been exploded on other platforms. Every popular product has its own traffic, and the popular products will have their own traffic. You can check out the sales rankings of other e-commerce platforms or the products in the top live broadcast rooms.
3. Non-standard products and low prices: For example, if you are building some small home furnishing department stores that can increase volume, the price of this product can be at a premium. The low price means you must choose a product worth 9.9 yuan, and you can try to keep the price at 10-60 yuan. Too cheap is not easy to be trusted, and too expensive to increase sales.
4. Novel products: Douyin is a pastime software after all, and most users are young people who are easily attracted by novel and fun business offices, so products that are easy to attract attention have the potential to hit the market.
E-commerce experience points are the key!
Doudian currently has no depreciation mechanism, and traffic allocation depends on the store experience points.
All operations of the store are closely related to the experience score . For example, the minor links such as bad review rate, return rate, order delivery time, and complaint rate will affect the experience score.
Stake-related traffic is distributed based on store experience points. If your product has a poor experience score among similar products, you can only get some basic traffic, which means that in the competition for traffic on the same track, you have already lost at the starting line.
Secondly, the experience score will also affect all aspects of the operation, such as: the product selection conversion rate of experts, the report of platform marketing activities (such as: the experience score ≥4.5 points can participate in the New Year's goods festival; ≥4.4 points can participate in Double Eleven), and the threshold for entering the selected alliance (the experience score must be ≥4.0 points).
In addition, we can clearly understand the reasons for the recent decline in experience scores through the official tool - "Doudian-E-commerce Compass-Experience Divide".
Conclusion
It has been two years since Doudian was launched and is really young in the e-commerce field. There are not many voices about Doudian’s talk about Doudian, which means that there are still many vacancies in Doudian’s product pool.
At the same time, Douyin urgently needs more fresh blood to consolidate the platform's market share!
Moreover, Douyin's determination to build e-commerce is obvious to all. In the early stages, Douyin's store was the same as Tmall in the past, with a relatively low threshold, but as time goes by, the cost of registering and opening a store will also increase, so those who want to enter should hurry up.
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