In 2017, Taobao 38 major promotions, Taobao rush purchase platform will select quality goods from tens of millions of products, recommend them to fashionable young users who have quality requirements for life, and attract users through popular red envelopes and flash sale gameplay, increasing interest, stickiness and enhancing influence for the event; at the same time, different special packaging (such as new products, imported, etc.) are given in time and events, fully reflecting the platform's mind of Taobao rush purchases limited-time quality goods and having surprise experiences at all times.
Introduction to how to play during the Taobao 38 promotion event
Gameplay 1: Popular Red Packet
Popular red envelopes refer to large-scale red envelopes in stores provided by merchants for dissemination and user interaction.
1. Play time: 00:00:00 on March 3, 2017-23:59:59 on March 6
2. Setting conditions: Must be the merchants and products shortlisted for the 2017 Taobao 38 Big Shopping Promotion
3. Setting requirements: All merchants participating in the 2017 Taobao 38 major promotional product group activities (including daily items, must-have items today, big brands, and foreign goods) must set up popular red envelopes. The number of red envelopes is not limited, and the amount is not less than 5,000 yuan.
4. See the settings method: Introduction to the gameplay of Taobao Shopping Gathering Popularity
5. Placement: Entrance to the main venue of the 2017 Taobao 38 Big Promotion
6. Display time: 00:00:00 on March 3, 2017-23:59:59 on March 5
7. Red envelope collection time: 00:00:00 on March 3, 2017-23:59:59 on March 5
8. The validity period of red envelopes: 00:00:00 on March 6, 2017-23:59:59 on March 7
9. Scope of use of red envelopes: This red envelope can be used to purchase all products in the store (but orders must include products from Taobao 38 major promotions).
Game 2: Kill instantly
1. Play time: 00:00:00 on March 6, 2017-23:59:59 on March 6
2. Setting conditions: Must be the merchants and products shortlisted for the 2017 Taobao 38 Big Shopping Promotion
3. Setting requirements:
1) All merchants participating in the 2017 Taobao 38 major promotional activities must provide flash sale products, and each product participating in the 2017 must provide two flash sale products.
2) The unit price of flash sale products: the flash sale price is not higher than 50% off the lowest price in the past 30 days, and the amount of concession for a single product is not less than 5,000 yuan.
The amount of concession for a single product = (the lowest price of the product in the past 30 days - the price of the product flash sale) * Register inventory
4. Placement: Entrance to the main venue of the 2017 Taobao 38 promotion
5. Display time: 00:00:00 on March 6, 2017-23:59:59 on March 6 (From: Seller Information)
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