#Laogao E-commerce Newsletter# [E-commerce Morning News on April 1] JD.com has opened tens of thousands of professional and management jobs to absorb retired soldiers; Taobao special price version released the first concept video to showcase the Aladdin Super Factory plan; Tmall: More than 120,000 merchants have used Tmall flagship store 2.0 tools; Jack Ma Charity Foundation and Alibaba Charity Foundation assisted Mongolia 500,000 masks; China Consumer Association: "Live broadcast + e-commerce" consumer rights protection has new problems...
E-commerce newsletter
1. Taobao: "Love Helps Farmers" will sell 1.2 million tons of Hubei agricultural products this year
On March 31, Taobao announced that Taobao Love Helps Farmers has released the "Come on Hubei" plan, which will help sell 1.2 million tons of Hubei agricultural products in 2020. At the same time, the "Come on Hubei" special zone was officially launched today. Taobao and Tmall will continue to sell more than 20,000 agricultural products from 50 specialty places of origin in Hubei. According to reports, Taobao Live will increase the promotion of Hubei's agricultural products through various forms such as live broadcast special sessions, anchor recommendations, and large-sized mic-size continuous microphones. In 2020, at least 50 Hubei county and city mayors will be organized to enter the Taobao live broadcast room and accelerate the incubation of local new farmer anchors in Hubei. (Pinwan)
2. Home appliance market recovery Suning takes the lead in launching 418
On April 1, as governments and enterprises in many places in China successively introduced consumption stimulus plans to promote product replacement and upgrading, the consumer market has accelerated its recovery. As the first sales channel for home appliances, Suning.com will take the lead in launching 418, igniting a new storm in the home appliance market. At 0:00 on April 1, Suning 418 will have a good start. Suning will link major brands to comprehensively lead the sales of home appliance market through five major policies: interest-free installment, 50% off hot products, old-for-new products, new products, and consumer subsidies. (Tianxia Online Business)
3. JD.com will open tens of thousands of professional and management jobs to absorb retired soldiers
On April 1, after JD Logistics opened more than 20,000 front-line positions such as warehouse staff and sorters, on March 31, JD Group and the Ministry of Veterans Affairs signed a "Veteran Employment Cooperation Agreement" to open tens of thousands of jobs to veterans, covering various types of job opportunities such as professional, management, and basics, and provide veterans with good salary and benefits. It is understood that according to the agreement, JD.com will take out a considerable number of positions each year to recruit retired soldiers in accordance with the principle of recruitment priority, and provide employment positions on the basis of relaxing education and age conditions. At the same time, JD.com will formulate a talent training and use plan to provide talent training and growth channels for outstanding retired military personnel, and provide necessary financial, manpower and other support for special recruitment work for retired military personnel. (Sina Technology)
4. Taobao special price version releases the first concept video to showcase the Aladdin Super Factory Plan
On March 31, Taobao Special Edition released its first concept video today, showing the "Aladdin Super Factory" plan. It is reported that the core content of the plan is to use the C2M model to reverse customize consumer needs. Simply put, it is what consumers need and what factories tailor it for. At the same time, with the comprehensive collaboration of Alibaba's ecosystem, replacing old manufacturing with new manufacturing, the plan will also truly help consumers achieve "because of believing, so see." On March 26, at the 2020 Taobao C2M Strategy Press Conference, the Taobao Special Price Edition was officially launched. The platform will be coordinated by the C2M business unit established in December last year, with Alibaba Vice President Wang Hai as general manager. (Sina Technology)
5. Tmall: More than 120,000 merchants have used Tmall flagship store 2.0 tool
According to the latest data from Tmall on March 31, more than 120,000 merchants have used the Tmall flagship store 2.0 tool; since March, the transaction volume of merchants with Deep Application Flagship Store 2.0 on Tmall has increased by three times faster than the average growth rate. In addition, Tmall said that this year, the underlying basic capabilities will gradually cover all Taobao and Tmall merchants to help merchants improve consumer operation efficiency. According to reports, Tmall's "Flagship Store 2.0 Upgrade Plan" was officially launched in June 2019. Tmall President Jiang Fan said that we hope that flagship stores will become the most advanced production tool for brands and merchants. TechWeb)
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6. Meituan's 2019 financial report: More than 80% of takeaway commissions are used to pay riders' wages
According to April 1, Meituan released its 2019 Q4 and full-year financial report on March 30, with total revenue increasing from RMB 65.2 billion in 2018 to RMB 97.5 billion, a year-on-year increase of 49.5%. Meituan said that the cost of riders for catering takeaways has increased mainly due to the increase in order volume. In 2019, the cost of Meituan Catering Takeaway Rider was 41.04 billion. This means that Meituan needs to pay riders 110 million yuan in salary every day. According to the financial report, Meituan’s takeaway commission income in 2019 was 49.65 billion yuan, and the cost of catering takeaway riders was 41.04 billion yuan. Takeaway commission is composed of three tariffs: platform usage fee, technical service fee and delivery service fee. The overall proportion of platform usage fee and technical service fee is only 20%, while the delivery service fee accounts for 82.7% of the total commission fee, which means that more than 80% of the commission is used to pay rider wages. (Tencent Technology)
7. Jack Ma Charity Foundation and Alibaba Charity Foundation aid 500,000 masks
According to April 1, on March 31, the handover ceremony of the anti-epidemic materials (500,000 masks) of Jack Ma Charity Foundation and Alibaba Charity Foundation were held at the Mongolian Ministry of Foreign Affairs. Chinese Ambassador to Mongolia Chai Wenrui, Embassy Minister Counselor Yang Qingdong, Government Counselor Li Yanjun, Mongolian Foreign Minister Davasulun, State Secretary of the Ministry of Health Alun Zargrad, Deputy Director of the General Administration of Emergency Alun Buyin, Director of the Consular Bureau of Foreign Affairs Monkhtukhig, Deputy Director of the Ministry of Foreign Affairs Tuyacecege, Deputy Director of the Neighboring Bureau of the Ministry of Foreign Affairs Tuyacecege, etc. attended the event. (Sina Technology)
8. China Consumers Association: New problems in consumer rights protection of "live broadcast + e-commerce"
According to April 1, with the intensive business of live e-commerce, this new consumption model is also facing new problems in protecting rights. On March 31, the "Online Survey Report on Consumer Satisfaction of Live E-commerce Shopping" released by the China Consumers Association in Beijing showed that some anchors exaggerated publicity and guided consumers to bypass private transactions on the platform when selling goods. Some consumers encountered counterfeit and shoddy goods and difficulty in guaranteeing after-sales service. The relationship between sellers and the platform and between live broadcast platforms and e-commerce trading platforms was complicated, resulting in a significant discount on consumers' right to know, right to fair trading and reasonable rights protection. The survey results show that consumers' main concerns are "worrying that the quality of the product is not guaranteed" and "worrying about after-sales issues." Consumers have generally clear targets for purchasing goods through live streaming. 52.5% of the respondents said that they had semi-clear shopping goals when shopping live streaming, and locked in the targets in the form of "shopping + search". Only 15.5% of the respondents said that they had no clear shopping goals and were purchased as a way of entertainment. At the same time, 37.3% of the surveyed consumers have encountered consumption problems during live shopping, but only 13.6% of the consumers complained after encountering problems. In addition, the reason why many consumers encounter problems and do not complain is that they feel that the complaint handling process may be complicated or time-consuming, indicating that consumers lack sufficient patience and confidence in protecting their legitimate rights and interests. (Economic Reference News)
9. Cainiao Station releases spring employment report 7,000 families in 100 cities across the country are working with their bags
On March 31, Cainiao Station, an open employment platform, released a spring employment report today. The report shows that in March, more than 400,000 people followed and consulted to join Cainiao Station, doubled year-on-year compared with last month. At present, 7,000 families have completed their entry. At the same time, the top three cities in Cainiao Station's employment growth were Chongqing, Xi'an and Chengdu. Before this, Cainiao Station launched a special employment support plan for "30,000 Springs", intending to increase the entry of 30,000 sites in 100 cities across the country, and fully support family entrepreneurship to stabilize employment and maintain growth. (Sina Technology)
Cross-border newsletter
10. Amazon Whole Foods Supermarket employees launch a strike for sickness: Strive for better anti-epidemic treatment
On April 1, some employees of Whole Foods Supermarket in the United States called for sick leave on Tuesday, hoping to ask the company for more sick leave salaries and protective measures through this move and corresponding coordinated actions to survive the new crown epidemic safely. It is not clear how many people are involved. One organizer said they did not make specific estimates. A spokesperson for Whole Foods supermarket also did not provide the figures, but said the strike did not affect the company's normal operations. Some media interviewed staff from Whole Foods supermarkets in five states, including Illinois and Texas, and found that they were all involved in taking leave. The interviewees said that the reason they took leave was because they were worried about being exposed to the new coronavirus or spreading the virus to their families, and some hoped to remind managers to take necessary protective measures. (Beijing Business Daily)
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