A Taobao product needs to have a title, and the keywords in the title play a very important role. Usually, buyers search through the keywords of a certain product, such as: high heels, but there must be more than one person selling shoes. So, today I will talk to you about search terms optimization.
1. These two attributes are required to be viewed when new products are launched and optimized for baby titles.
2. If the two keywords overlap, your title optimization will be successful.
3. There is not much overlap. Although the traffic brought by untransaction keyword search is very tempting, it does not occupy XX. After all, the title only has 70 characters.
4. The transaction keywords are very important. The transaction keywords of ordinary babies are often not what you expect, so it is easy to backfire if you do not look at the transaction keyword data before optimizing the title.
5. Embrace changes: Taobao has recently increased search weight for effective transaction keywords
Suppose we search for the keywords of dresses, product A, and we have the keyword of dresses from the beginning, and continue to bring transactions. Product B, later found that the words were added. So when searching for dresses, why is A's ranking higher than B's ranking? It's very simple, because this word has already brought A's conversion rate, and B is a newly added keyword, and there is no transaction. This is a major sign.
Many people like to choose words with high traffic. Are such words really suitable for you?
Misconception: When choosing words, you like to find the most searches. The shotgun strategy is that there are many people who want to search for it. The chances of seeing and clicking on this product will definitely be greater. Fact: I have looked at the transaction keyword data of many of my products and found that effective transaction keywords are often keywords of [sub-search volume].
Give an example
Example: T-shirts sold in a single month, the most sold times [T-shirt short-sleeved Korean version of slim fit and slim] these long-tail keywords.
Scene A: I searched [T-shirt] and found that the sales were tens of thousands of yuan in the previous month. Although this baby is also displayed on the homepage, 1. Ranking is low, 2. There is almost no advantage compared to other people's hot products. Although the display volume is large, the competition is more fierce, and customers are more willing to click on what most people are buying. The result is that this word brings little traffic and sales.
Scene B: When I searched for [T-shirt short-sleeved Korean version with slim fit and slim], it was just the opposite. On the result search page, other babies sold dozens of sales, and I ranked high and had an advantage in sales. Even though the total search volume of this word is not very large, the traffic and sales volume that eventually flows to my product are more than popular words.
What kind of sales corresponds to what kind of keywords. Don’t just look for big and hot words. It’s not suitable, and it will not be ranked or converted. After the baby's title is written, it is not constant. Make changes as your baby's sales change and backend conversion data are fooled. When the overlap between search keywords and transaction keywords becomes higher and higher, it means that your direction is correct.
When your baby's sales rise, change to the words with large search volume. After the title is written, put each keyword (including combination words) in the title into the search box to search. Observe the competitors around you. Their sales, main pictures, etc.
Optimization purpose: Increase traffic. To increase the store conversion rate, if it does not increase it is a failure.
Keyword function: word grouping is more consistent, readable, and allows customers to make purchases.
Keyword misunderstanding: stacked keywords and poor reading
5. Value keywords
Many businesses are keen on searching for technology digging and like to follow the technology flow. Some people even devote their limited energy to unlimited data research on the shelves. I think the greatest value of research search is not to see through search technology, but to see real consumers from search data. Gradually, you will understand the needs of mainstream consumers in the entire market better than other merchants and the psychology of typical consumers. In this way, you will be smarter than other merchants in future paid promotions and improving conversion rates.
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