Why does Taobao traffic decrease?

　　I believe all buyers know the importance of Taobao traffic. Nowadays, Taobao traffic accounts for an increasingly large proportion, and it is a matter of many sellers who want to increase Taobao traffic. However, many sellers’ Taobao traffic is gradually decreasing. What is the reason? How to solve it?

　　In the business consultant, we can see that the main components of Taobao’s traffic are free, paid traffic, and independent access. Taobao has a well-known traffic share on the homepage. Here we can find that the Taobao search traffic that we attach the most is not the highest proportion. Why is this? We can see from the homepage of Taobao that there are more and more various sections (as shown in the figure below), and Taobao is transforming from an exhibition shopping website like a community shopping website. More and more people like to open Taobao on their mobile phones and browse on the homepage in their spare time. Therefore, the traffic on Taobao homepage is becoming increasingly large in terms of traffic.

　　The above introduces the traffic composition of Taobao. So, let’s talk about the reasons and solutions for the traffic of Taobao to decrease.

　　The main reasons why the traffic of Taobao mobile phones has decreased:

　　1) The search keyword situation changes, which leads to a decrease in the search traffic of Taobao mobile phones;

　　2) Due to problems with the store itself, the personalized recommendation traffic on Taobao homepage has decreased.

　　3) Due to seasonal problems, seasonal products have been affected, and the overall market traffic has declined, resulting in a decline in Taobao search traffic;

　　Solutions for reducing traffic on Taobao:

　　1) Choose Taobao promotion treasures carefully: The source of goods is very important. Before you start Taobao, you must find a treasure that suits the Taobao market. Without a good source of goods, no matter how superb the operation skills are, they cannot make up for the innate shortcomings. Generally speaking, to evaluate whether a baby has potential on the wireless side, you need to look at two data. One is the average visitor, which is evaluating whether a baby is profitable; the other is the collection rate (number of collections/number of visitors), which is evaluating whether a baby is popular in the market. Generally speaking, as the main products for Taobao, you need to choose 2-3.

　　2) Tips for the main picture of the baby: When you open Taobao, you can find that the main pictures displayed in the must-buy list, love shopping, good products, popular markets, Taobao tribes and other content channels are all white background. However, this kind of white background also requires skills. The background must be pure white background. The material needs to be cut out and the edges must be cleaned without shadows. There must be no unnecessary backgrounds, lines and other untreated elements, no logos, watermarks, no texts, no splicings, no psoriasis, etc.; it cannot be photographed by models, it must be tiled or hung. The product needs to be displayed on the front, not on the side or back, and the main body should not be tiled left and right.

　　3) Optimize title: When optimizing titles, I must follow the hot words on the mobile phone. When sales reach the target, the keywords can also be adjusted. However, please follow the following steps for keyword adjustment:

　　Ⅰ. Make the previous phased keyword selection based on the baby's sales volume;

　　Ⅱ. Select the most core keywords based on the baby wireless keyword data in the past 7 days;

　　Ⅲ. After the title is modified, you must track the effect. You can check the rankings in about 15 minutes. If the ranking of the core word drops significantly or disappears, you need to make timely remediation;

　　Ⅳ. Check the core keywords of baby's current PC and wireless, mainly looking at traffic and transaction data;

　　If you do every detail of Taobao carefully, you will find that it is not that difficult to increase Taobao traffic. If you do every point above carefully, I believe that your Taobao traffic will explode!

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