Taobao’s secret to staying customers: promotion + marketing

1. Product and store positioning: What does your store sell, what advantages does your product have, and what relies on to attract your potential customers?

Find appeal points: Think from the consumer's perspective, and position yourself in combination with your own product and resource advantages (price, professionalism, characteristics, added value, emotion)

2. Decoration style and baby description

Store decoration is like a person's first impression. The first impression determines the customer's stay time and desire to buy. Choosing a store style must be consistent with the store's own positioning.

Title picture: eye-catching, beautiful; description picture: real, beautiful. In fact, it is difficult to define the beauty here. The best way is to read more and study more. Can the pictures of the store attract your attention? How can it? Why can't it be?

Baby Name: The effective and feasible way to select keywords is to collect and list common keywords of baby and reasonably distribute keywords in each product title.

Text description: The pictures and text descriptions in the product description must be matched. In addition to exploring the product's own selling points, it is necessary to incorporate some additional selling points and some elements that are artistically emotional. For example, selling shoes: to give to family and friends, it can even become a tool for confession.

Related guidance: Add some guidance for similar products or store homepage guidance to the product description, and various matching guidance, which not only increases the chance of being searched, but also provides a kind of customer care and a better customer experience. When it comes to customer experience, there must be online customer service in the description. When customers have any questions, they can always find online customer service in time, and customer service can interact and guide consumption.

The product name and description of Xiaoye Perfume exist entirely for Taobao search, while Nala's store is touching with emotion. The more effective method is how to perfectly combine the two so that it can not only bring consumers from the search within Taobao website, but also keep customers' footsteps with emotion.

3. Product structure and baby pricing

Product structure: When positioning, you should consider what the product structure is and how to classify it. The optimization of the product structure should be combined with the reasonable layout of the shopping mall and modern product display technology. The optimization of the product structure should be carried out simultaneously with the layout of the mall.

Baby Pricing: It is no longer a simple cost superposition. It must adopt a combination of multiple pricing methods, based on product cost, value, competitors, new product differences, segmentation pricing, non-integer pricing, and arc-shaped digital methods. The fact is true. Our initial pricing was priced completely at the cost. Many prices were the same. Customers could not compare when they came in. The prices were the same no matter what style and material were. Without comparison, it would be difficult to stimulate the desire to buy. Later, we used high and low price matching, and compared new and old models, and matching seasonal and non-seasonal. If you are in a C-store, you can match clothes, shoes, and accessories to price.

4. Activities and value-added services

Promotional activities are necessary, and some festivals and customs are used as gimmicks to plan a series of activities and even directors to attract consumers.

Taobao currently has some value-added services: VIP, coupons, freight templates, credit card payments, business alliances, charity donations, free gifts when full, limited time discounts, etc.

5. Customer Service

Customer service runs through the entire purchasing process. Whether it is to guide and introduce it in the description or use Wangwang to directly answer customer questions, it is a kind of customer service.