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New public notice on "Instructions for Use of Taobao Marketing Tools "Shop Red Envelopes""

2016-08-17

Dear Members:

In order to maintain the normal operation order of " Taobao Marketing Activities" and protect the legitimate rights and interests of members of " Taobao Marketing Activities " , in accordance with the "Taobao Platform Service Agreement" and "Taobao Rules" and other relevant provisions, Taobao will add the "Instructions for Use of Taobao Marketing Tools "Shop Red Envelopes"".

This specification will be announced on August 16 , 2016 and will officially come into effect on August 23 , 2016 .

The main new ones are as follows:

1. Add relevant instructions on the definition, scope of application, collection method, red envelope settings, etc. of the store red envelope definition;

2. Clarify the details of store red envelopes in terms of refunds.

The specific new content is as follows:

"Instructions for Use of Taobao Marketing Tools "Shop Red Envelope""

1. Definition

Store red envelopes are marketing tools that sellers can configure according to Taobao’s official marketing activities or store activities. Buyers can deduct the consumption amount when they meet certain conditions when trading in their store.

2. Scope of application

Suitable for Taobao official marketing activities and store activities that support store red envelopes.

3. How to collect

Receive according to the seller's settings.

4. Conditions of use

1. Only available in stores that issue red envelopes, and are applicable to all stores;

2. The order amount is higher than the red envelope amount or the order is over a certain amount can be used;

3. Store red envelopes can only be used to deduct goods amounts, and cannot be used to deduct non-commodity amounts such as freight and service fees;

4. Store red envelopes can be used at the same time as the following tools: including but not limited to store full refunds, store full discounts, gold coins, Jifenbao, Alipay cash red envelopes, etc.

V. Limitation of use

1. Only one store red envelope can be used for a single order;

2. Red envelopes for individual stores cannot be used separately;

3. Once the store red envelope is received, it cannot be withdrawn or transferred;

4. Store red envelopes and the following tools cannot be used at the same time: including but not limited to product coupons, store coupons, etc.

6. Red envelope settings

1. Set permissions: Set the store’s main account, and the sub-account requires the main account to be authorized before setting it;

2. Store red envelope denomination: The red envelope denominations for different main categories are different. Sellers can choose the denomination setting according to the category to which the store belongs;

For example: The denomination of women's clothing categories includes 5 yuan, 10 yuan, 20 yuan, 50 yuan, 100 yuan, 200 yuan, and 500 yuan.

3. Set the time, collect the time, and use the time depends on the time of the specific activity;

4. Editing rules: Before the event begins, the seller can change the amount of the store red envelope; after the event begins, the seller cannot create, change, or delete the store red envelope.

7. Refund Rules

1. If a full refund is initiated before confirming receipt of the order using the store red envelope, and the store red envelope is still within the validity period when the refund is completed, the store red envelope will be returned to the buyer's account.

If the store’s red envelope has expired when the refund is completed, the store’s red envelope will not be refunded;

When partial refunds are made, the store red envelopes will not be refunded.

2. If the buyer initiates a refund application for an order using the store red envelope, the cash refund amount is only limited to the actual payment amount, that is, the actual amount after deducting the store red envelope allocation deduction amount.

If the buyer purchases A product for 40 yuan + B product for 60 yuan, and uses a store red envelope of 10 yuan, the actual payment is 90 yuan = A product for 36 yuan + B product for 54 yuan.

The buyer initiates a full refund and refunds of 90 yuan (if the red envelope is still in use, refunds of 10 yuan in store red envelopes). The buyer initiated a full refund of product A and refunded 36 yuan. The buyer initiated a full refund of Product B and a refund of 54 yuan.

8. Price protection

Store red envelopes are not included in the calculation of the minimum auction and transaction price of products participating in Taobao marketing activities in the past 30 days.

Interpretation:

1. How to set up store red envelopes

It can be set during the registration process, as shown in the figure below:

The red envelope setting page can only set the red envelope denomination, and the others are the default options.

2. Receive according to the form set by the seller, the form is as follows:

1. Store acceptance page:

2. Store activity center page : When buyers browse activities in the store, they can see the store red envelopes and receive them .

3. Product details page : When the buyer browses the product details page, the store red envelope "receives" information will appear .

4. Shopping cart : Buyers can see the store red envelopes in their shopping cart and receive them.

5. Favorites : Buyers can see the store red envelopes in their favorites and receive them.

6. My Taobao : In the "Promotional Card Coupon" module, the store red envelopes collected by the buyer will be displayed in a concentrated manner .

We hereby notify you, please be aware of it, thank you for your support and attention to Taobao!

This article comes from Xuanming Network. Please be reprinted from http://www.shxuanming.net/


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