Original e-commerce news: Before making money, start an e-commerce with attitude

At the regular meeting of the Crown Club in December 2014, I convened a few Golden Crown brothers to hold a Crown forum. Jinguan’s members are all big merchants who have been working hard in the e-commerce industry for many years and have made great achievements. Often, their tips can help you avoid many detours and earn millions more than a year.

Here are some of the questions from the Crown Forum:

1. How should stores with more team execution capabilities and systematic operations do not rely on experience ?

Mr. Huang:

First of all, thank you for the question you raised. Many people may have such problems now. There are many stores and categories in operation, including how to improve their personnel and how to sort out the process. The advice I can give you is to divide the project team into the form, and then set up the following positions so that everyone can clearly divide the work, so that they can be implemented in place.

How to share money, things will be easier if the money is divided. We will be profit-oriented and each position has different distributions. First, it can stimulate the enthusiasm of the team, and second, it can stimulate the team's personnel efficiency.

The most important thing about execution is your personnel and salary distribution.

Lao Xiao:

I agree with his point of view. Another thing is the sense of participation. Money is not the most important thing, but participation in this matter is the main thing.

2. The traffic issue of Tmall stores, how can small sellers survive better under small categories.

Jin Yun:

Small categories do not mean there is no business. I think first of all, there is not no traffic. There are few competitors in small categories, which allows you to play with your own advantages and find something different from others.

Xiangyun:

Traffic issues and sales issues complement each other. If there is sales, there is traffic. The most important thing in the sub-category is the popular strategy, and you cannot want to occupy any traffic.

Gao Jie:

In this question , only two words are to focus on survival , who is the subject, and how to support it. First of all, we must pay attention to our own products. What kind of nutrients do I need to have. You need to think about whether you want to put all the nutrients into the store, whether they are suitable for your development, and you need to find something suitable for your survival.

3. Traditional enterprises will have conflicts with offline dealers and salesmen when switching to e-commerce online. They don’t know how to deal with it. They can only control the ex-factory price, and there is no right to set the price for zero sales.

Lao Xiao:

This question is very simple. Just go back and ask your boss if he wants to do e-commerce or entity, and he will focus on whichever he wants to do. You can do it reversely and let your dealers do e-commerce.

4. Personnel-related issues, salary and share incentives.

Mr. Huang:

In fact, these three are summed up as motivation. Can we have other incentive methods besides salary and shares? For example, the sense of participation mentioned just now. You need to understand their hearts and let employees agree with your values, and everything else doesn’t matter. Have you touched your employees? As long as they touched them, they will be willing to work for you.

Nanxuan:

Before I worked at Alibaba, I worked in Hunan Radio and Television. I had a sense of belonging when working at Alibaba. Many small details can impress employees. In terms of shares, they are allocated according to the year of entry, so that employees have a sense of identity and participation.

5. We have several stores that rank very high in the small category, but the business is still not good.

Lao Xiao:

Have you ever seen your store sales in the future?

Nanxuan:

You can first increase the average customer price, with constant traffic and activate installment services.

6. I want to ask if there is any invisible downgrade. I also want to know about the order brushing.

Jin Yun:

I have been in Alibaba for five years and have never heard of this, so there is no such thing. In addition to these rules, the most fundamental thing about e-commerce is the connection between business logic and business.

Regarding order swiping, you always have to pay back when you go out. You are overdrawing now, and many merchants in small categories are doing well. What kind of store you want to choose depends on you.

The worse offline sales are, the more prosperous the e-commerce sales will be, which is an environmental issue. This phenomenon cannot be solved now, but I support you in e-commerce with attitude.

Gao Jie:

Brushing orders requires cost. If you want to sell your products, is there no other way except brushing orders? As long as people have ideas, they can solve problems. We advocate tuned things so that others can attract people by letting others know who you are.

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