As I bid farewell to the old and welcome the new, I want to say everything to the e-commerce bosses here

Dear brothers and sisters:

Hello, I am Lao Gao, thank you for taking the time to read this letter from your busy schedule.

Laogao's e-commerce circle has been established for more than ten years. During this period, it has experienced countless storms and weather, crossed mountains, rivers and ocean currents, and has formed a fate with 13 million fans. I hope that in the future we can give you more value and this trip is worthwhile.

1. Review the past of the circle

In the past 2022, the e-commerce circle of Laogao has not been easy. In the first half of this year, the entire Shanghai was blocked, and the activities of some clubs were stranded, and the company's performance was also affected to a certain extent.

After the lockdown was lifted in June, activities across the country were slowly unfolding, but the frequency was also limited by the epidemic in various places. By the end of the year, the epidemic was relaxed, and the company's friends were all on the rise.

Since its establishment in 2010, Laogao E-commerce Club is about to reach its 13th year. It has experienced many peaks and troughs, and the past year can have a tragic fate.

More than ten years have passed, no matter how difficult it is, one thing that remains unchanged is the principle we have always followed - following the essence of altruism . We believe that as long as we can bring value to others and solve problems for others, there is nothing wrong with that.

Because we are the first e-commerce circle in the country and the first e-commerce club in the country. So along the way, the greatest pain I encounter is not suffering or difficulties, but confusion and ignorance of the future, but you are the ones that support us to continue moving forward in the end.

Thank you for your continued support and encouragement over the past decade, and keep reminding us:

Everything we do is valuable to everyone. The entrepreneurial journey of e-commerce is a long way to go. When a person fights alone, he often encounters walls and is full of loneliness. Without a circle of unity, there will be no opportunities for sharing, communication and learning, and there will be no places to obtain information, and it will be difficult for companies to become stronger and bigger.

2. Looking forward to the future of the circle

Laogao’s e-commerce circle has been actively building a field for everyone, allowing everyone to gain connections, information, resources, communication, ideas, cognition, etc., allowing a group of e-commerce entrepreneurs to join forces to keep warm and make the company big!

In the next 2023, we will continue to optimize the activities of each club to give everyone some benefits.

Taking Laogao E-commerce Club as an example, on the basis of the three original regular meetings and corporate study tours, multiple themed salon activities, offline special training camps, diagnosis meetings, connection dinners, sharing sessions, regional class meetings, etc. have been set up to help e-commerce people cultivate their internal skills and improve their performance.

On the basis of the original opening forum, Heart-Concentrating Journey, Golden Crown Annual Meeting, Famous Enterprise Study Tour, Platform Study Tour, and offline special training camp, the Golden Crown Club has added new big names private meetings, international study tours, regional brother branch meetings, sects, brother leagues, offline diagnosis meetings, etc. to make each brother an entrepreneur with a sense of family and country and social responsibility.

On the basis of the unchanged annual meeting and anniversary summit, the Laogao Cross-border E-commerce Club has added high-end customized tour groups, excellent enterprise study tours, private boards of famous enterprises, closed-door seminars, consulting group diagnosis meetings, etc. to help cross-border e-commerce people broaden their horizons, make connections, improve their cognition, and do a good job in cross-border business.

Laogao E-commerce Class will also carry out more training courses according to the needs of e-commerce companies to improve everyone's practical skills. Laogao E-commerce National Academy will have more intensive activities to allow everyone to learn more about Chinese studies and improve their ability to be happy. Laogao E-commerce Management School will also help everyone improve the management level of the company and achieve performance growth.

At the same time, we have developed a brand new business - Laogao E-commerce Enterprise Services , which is a circle of high-end service provider bosses. With the theme of breaking industry barriers, building industry trust, and jointly creating enterprise development, we hope to provide e-commerce companies with the services they need.

In short, we will always focus on the mission of "helping e-commerce success", deepen our efforts in four aspects: success in career, spiritual fulfillment, family happiness and physical health, and do our best to help everyone.

It is great to do one big thing in one's life. It is really a very meaningful thing to make more e-commerce companies better, more successful and happier because of us. Thank you for your support, tolerance and understanding of us along the way.

I hope to see you frequently at the event site, and I also hope that you can learn, grow, make better connections in the club, and run your company better and better.

3. Suggestions for e-commerce people in 2023

The e-commerce environment has experienced changes in recent years, and the platform has become more diversified. The traffic has gradually changed from fragmentation to "dusting". Many of the original gameplay and results are very different from before. Here I suggest you do a few things:

First of all , you must change the concept of operation traffic, start in the direction of operation fans, and do your private domain well. Now all companies are e-commerce companies, and all e-commerce companies have their own new media architecture. In 2023, we must focus on their own traffic pools, such as live broadcast channels such as Douyin, Kuaishou, and Video Account.

Secondly , cross-border e-commerce is increasingly escorted by national policies, and various Chinese brands have gone overseas to the world. The current cross-border e-commerce market is like domestic e-commerce ten years ago. It is in the initial stage of development. Domestic e-commerce sellers who are determined to make their business globally or break through the growth bottleneck should be deployed sooner rather than later!

Third , no matter what era, talents are the top priority for enterprise development. Therefore, don’t miss any opportunities. To find high-end talents, you must learn to spend energy and time. In addition, you must not slacke in the management of your company. You must seize the time to improve your level in order to cope with more unknown opportunities in the future.

On the occasion of bidding farewell to the old and welcoming the new, I wish you all a smooth career, a fulfilling spirit, a happy family, and good health!