Laogao E-commerce Newspaper on January 13th

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on January 13] 1. iPhone In the past ten years, is Apple going to make movies now? 2. A man from Zhuzhou, Hunan, was charged with illegal possession of guns by illegally holding a gun; 30 million pieces of personal information were leaked, and the mastermind behind it was actually "real estate sales"; 4. AliExpress released the 328th anniversary promotion gameplay, and the strength was benchmarked against Double 11; 5. The floor mats are very similar to the Indian flag, and Amazon website was forced to remove it.

　　1. iPhone In the past ten years, Apple is going to make movies now?

　　According to reports on January 13, Apple is planning to create original TV and movie content to enter Hollywood, while offsetting the impact of the decline in sales of hardware devices such as iPhones and iPads. It is reported that this new original content business will be developed for users who spend $10 a month to subscribe to Apple Music, a streaming music service. At present, Apple Music has only launched a limited number of musician documentary clips, and Apple's TV and movie stores are only used as third-party digital store platforms for such cultural products, without homemade original TV and movie content for sale.

　　Comment: As a pan-entertainment product, it is not unacceptable to making movies.

　　2. A man in Zhuzhou, Hunan, was charged with illegal possession of firearms by buying match guns online

　　According to January 13, recently, the Tianyuan District Procuratorate of Zhuzhou City filed a public prosecution against Ye on suspicion of illegal possession of firearms. In September last year, when Ye was stopped by traffic police on the road, he was found to have a match gun hidden in the storage box of the car seat. After identification, the gunpowder gun is powered by gunpowder and has the essential characteristics of a gunpowder gun. According to the "Regulations on the Identification of the Performance of Guns and Ammunitions in the Public Security Organs", it should be recognized as a gun. "I bought this gun for 148 yuan on Taobao. It was bought as a toy for children," said Ye. Prosecutors said that according to the Criminal Law, illegally possessing or privately harboring more than one non-military gun that fires guns with gunpowder as the power to fire guns is constituted the crime of illegal possession of firearms. In the absence of discernment, citizens should not buy similar guns online or in other markets.

　　Comment: Are the toy guns sold on Taobao an arms dealer?

　　3. 100 million pieces of personal information were leaked, and the mastermind was actually "real estate sales"

　　According to January 13, recently, Xi'an police cracked a major case of infringement of citizens' personal information. The number of people who were illegally obtained and sold was seized has reached hundreds of millions of times. What shocked the police was that the source of the information leakage came from real estate sales! This information not only includes the door number of the community where the owner lives, the owner's name and phone number, but also the owner's own ID number, work unit, etc. The process of selling this information is usually that the buyer's information is first sold to the decoration company, then resold to the home store, and then to the real estate agency or mortgage company.

　　Comment: There are already relevant laws, so we will investigate them strictly.

　　4. AliExpress releases the 328th anniversary promotion gameplay, and its strength is in line with Double 11

　　On January 13, AliExpress held the 2017 Global AliExpress China Good Seller Annual Meeting in Yunqi Town, Hangzhou, with more than 3,000 AliExpress merchants gathering. According to AliExpress marketing expert Zhian, this year's AliExpress 328 promotion will last for three days, with a strength of more than Double 11, and traffic will also be given priority to brand merchants. In order to help merchants ignite sales, this year AliExpress will use N techniques such as global first launch, pre-sale zone, live shopping, and brand carnival city to stimulate overseas shopping parties to place orders.

　　Comment: In 2017, the platform continued to upgrade around the two major keywords of branding and localization. How will branding and localization be implemented? The upcoming AliExpress 328th anniversary promotion may be announced.

　　5. The floor mat is very similar to the Indian flag, and Amazon website is forced to remove it from the shelves

　　On January 12, Amazon stopped selling a floor mat on its Canadian website on the 11th because the floor mat looks like the Indian flag, which aroused dissatisfaction in India. In order to calm India's anger, Amazon's website in Canada has stopped selling the floor mat on the 11th.

　　Comment: This should be paid attention to, Taobao sellers should avoid such problems.

　　6. You can stay in a hotel with just a look. Fliggy Hotel will launch credit accommodation in the future

　　According to January 13, Fliggy said recently that it will launch future hotel face-scanning. Users who meet the requirements just enter their identity information manually, or use the Alipay APP to scan and open the Sesame Pass, and then complete the check-in registration procedures through facial comparison. Some users with high credit can also be exempt from deposits, check-in, queues, and spend money first and then deduct money. In addition, based on comprehensive considerations such as Sesame credit score and industry attention list, Fliggy will increase the credit limit of credit to more than 10 million users, and some users can even enjoy credit consumption of up to 300,000 yuan. This high amount is the first time in the industry. In addition, Alibaba Business Travel will also launch enterprise-level credit housing.

　　Comment: For a better user experience. However, it requires complete big data support.

　　7. Nearly 30% of the "Double 11" sampling does not meet the national standards

　　On January 13, the China Consumers Association released the "Double 11" online shopping experience survey results on January 12. Among the 144 products of 12 online shopping platforms surveyed, 34 products had no relevant test and evaluation indicators for the relevant national standards. Well-known platforms such as Mogujie are all on the list. At the same time as the announcement, the China Consumers Association set the theme of the 2017 Consumer Rights Protection Year as "Online Integrity Consumption Worry-free". Chang Yu, Secretary-General of the China Consumers Association, said that in 2017, the China Consumers Association will continue to carry out consumer inspection, service evaluation and other activities in light of difficult areas for online rights protection in 2017.

　　Comment: The problem of counterfeit goods requires a long-term struggle.

　　8. Report from China Consumers Association: There are problems with online shopping products such as Liangpinpuzi and Three Squirrels!

　　On January 13, the China Consumers Association announced the evaluation report on the quality test and evaluation of online shopping products last year. Among the 144 samples, the sodium content of products such as "Liangpinpu" imported snack gift package on Taobao platform, the "Baicaowei" jerky combination on Tmall platform, and the "Three Squirrels" salt-baked cashew nuts on Vipshop platform all exceeded the standard!

　　Comment: Food safety!

　　9. You can order takeout even by taking the high-speed rail. Some high-speed rails on the railway will launch Ele.me mobile meal ordering service

　　On January 13, Ele.me announced that starting from the first day of the Spring Festival travel rush on January 13, Shanghai Huatie Passenger Service Co., Ltd., which is specifically responsible for the high-speed rail and EMU catering services of the Shanghai Railway Bureau, has joined forces with "Ele.me" to launch two types of food order services on the "Ele.me" platform reservation and instant ordering on 25 high-speed rails. According to Ele.me, passengers download the "Ele.me" APP, click to enter the "High-speed Railway Meal Order" page and enter the ride date and number, click to query and enter the "High-speed Railway Meal" reservation page, and then fill in the ride information to make a reservation.

　　Comment: This is not very practical, but the publicity gimmick is quite sufficient.

　　10. Amazon’s new credit card is launched to get more cash back for Prime members

　　According to foreign media reports, Amazon recently launched a brand new credit card - Amazon Rewards Visa Signature Card. This new card is an upgraded version of Amazon's Rewards Visa card, and can provide up to 5% cashback for purchases on Amazon's website. However, this card is only available for Amazon Prime members. In addition, Amazon Prime is also trying to provide housekeeping services to members. At the same time, we are also exploring live sports broadcasts, trying to provide Prime member users with high-end exclusive sports event content packages.

　　Comment: Focusing on high-yield members will not waste money on low-value consumers, and it is also a way to do so.

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