Don't use your 200-meter sprint and laugh at my marathon "career"!

Starting a business is like running together. Some people run in front of me and then laugh at me for being stupid because I run very slowly. These people don’t know that I am running a marathon, but they run 200 meters. Faced with such ridicule, I will not be sad or wronged.

This means that when we start a business, we should not blindly look at the performance. We should grow more than others and multiply, and we should know whether we should run 800 meters or marathons.

This year, the Shanghai epidemic has affected our company's performance, but I am quite happy because I run a marathon and I have to do it for the rest of my life . The cycle of a lifetime is like stocks. What's the point of turbulence? It's so normal.

“Because when I figure out the end, I won’t be bothered by the environment and other things.”

Two days ago, a boss interviewed Jin Guan. I asked him what plans he planned for the next five years. This person answered how much this year and how much next year it would grow. Most people would think this is a very normal answer, but I think such an answer is extremely abnormal.

Because performance growth is the cause, not the result, everyone should think about why so much performance has been done. I asked him what strategic purpose he wants to achieve in such growth? This boss was confused. There was a problem. In "The Art of War", this is a struggle without strategic goals. Efforts without strategic goals are called blindness.

In fact, it is also because of making money. If a person says that I make money for happiness, this is OK; some bosses want to realize their future brand dreams; some bosses will say that performance growth can help 1 million people...

These are all caused by causes and effects.

This logic is very critical. If the bosses figure this logic out, it will definitely be a turning point in the future development of the company. This view has been confirmed and verified by me.

2021 Golden Crown Club 10th Anniversary Ceremony

Over the years, I have seen many e-commerce people earn a lot of money and their families are not happy. I got divorced, got physically... I kept making money, but in the end I had nothing but money, and I didn't reach the end. It would be a pity if you only think about growth and don’t think about your strategic goals clearly.

So you must start with the end. If you think about it, you will run a marathon, that is the rhythm of the marathon - reserves for all aspects such as ability, money, body, and happiness.

If e-commerce companies want to achieve greater growth in the future, they must need two poles. One is to do a good job in private domains, and the other is to do a good job in cross-border e-commerce . There are many countries around the world, and one country’s market is not good, and there are other countries.

In addition, the most important point for e-commerce companies in the future is repurchase . If there is no repurchase, many of the things you do will be wasted. The future traffic changes and environmental changes will definitely be more powerful, and the internal volume will become more and more powerful . Therefore, everyone must think about "filling" overseas markets. Cross-border e-commerce must be laid out.

"Repurchase is very important. It is not only to ask customers to buy more, but also to repurchase one dimension, which is time.

To let customers buy from you for 10-30 years, and to let a group of customers buy from you for several years and several products repeatedly, the number of users who repurchase is a very important indicator. ”

This perception is different from the past. In the past, we were talking about new customers and new traffic, but now we are talking about the repurchase of old customers all year round. When it comes to repurchasing, it is necessary to build a private domain. Private domain is actually not that complicated. The private domain 20 years ago was called old customer maintenance, which is essentially no different from the private domain today. Now it is just a tool called WeChat.

The advantage of a private domain is that it can allow customers to settle into your hands, rather than lose to your opponent. It is both defense and offense, so you must layout the private domain.