Evening information:
1. The total sales of Oriental Selection Yunnan live broadcast ended with an ending of over 100 million yuan;
2. Douyin launches a policy of helping merchants. Product card orders will be exempt from commissions from March;
3. The peak DAU of Pinduoduo’s short video business "Duoduo Video" exceeded 150 million;
4. Shopify launches customer self-service returns function;
5. According to reports, Amazon has canceled or closed the construction of 99 distribution facilities...
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E-commerce newsletter
1. WeMeng Smart Catering and Jiangsu Catering Association held a private meeting on the whole-region operation of large-scale Chinese formal dining
On March 1, a large-scale Chinese formal meal full-region operation private meeting jointly organized by WeMang Smart Catering and Jiangsu Catering Industry Association, jointly organized by the Jiangsu Catering Industry Association, was successfully held in Nanjing's "Haoji·Jinling Banquet". This private meeting aims to help catering companies quickly "restart" in the post-epidemic era through the "Cash Flow Multiplication + New Customer Flow Multiplication" plan to achieve sustainable growth. (WeMeng Smart Catering)
2. TikTok launches a policy of helping merchants to operate and exempt from commissions for commodity card orders from March
On March 1, at the "Tiktok E-commerce Product Card Policy Press Conference", Douyin E-commerce Vice President Mu Qing announced that starting from March 1, the platform will refund the technical service fees generated by merchant product card orders, that is, the product card orders are exempt from commission. At the meeting, Mu Qing introduced that the proportion of product card orders of a men's clothing merchant has reached 90%, with a monthly GMV of 2 million yuan, which is equivalent to about 100,000 yuan for commission exemption. In addition, Mu Qing also revealed a set of data. From January to December 2022, the average daily viewing number of Douyin e-commerce live broadcast rooms was 3.2 billion, and the proportion of GMV in shelf scenes has reached 28%. (Whip the Cow)
3. The peak DAU of Pinduoduo's short video business "Duoduo Video" exceeded 150 million
On March 1, 36Kr learned that the DAU of Pinduoduo's short video business, "Duoduo Video", has exceeded 150 million from the end of last year to the beginning of 2023, and is currently stable at 100 million to 120 million. The peak user time is more than 40 minutes, and is currently stable at around 30 minutes. In addition, several insiders revealed that the subsidy amount of users given by Pinduoduo to Duoduo Video in 2022 is close to 1 billion yuan. Among them, the subsidy amount in the second quarter was 300 million to 400 million yuan, and during this period, Duoduo Video's DAU increased from 100 million yuan in the first quarter to 120 million yuan. Pinduoduo continued to increase its subsidy amount in the fourth quarter. During last year's Double 11, the peak DAU of Duoduo Video once exceeded 150 million. (36Kr)
4. The total sales of Oriental Selection Yunnan live broadcast ended with an end of over 100 million yuan.
According to a third-party data platform, Oriental selected Yunnan Goods for special session to recommend about 260 Yunnan agricultural products, with a total sales exceeding 100 million yuan. Data shows that during this live broadcast event, the sales volume of 61 Yunnan products sold by Oriental exceeded 10,000 orders. Among them, Yunnan Wogan has become the most popular Yunnan agricultural product among consumers, selling more than 170,000 orders, and the cumulative sales of flower cakes of various flavors have also exceeded 100,000 orders. (China.com Technology)
5. Baozun E-commerce is selected for the 2022 store Xiaomi Double 11 Bee God List
On March 1, the list of winners of the "2022 Store Xiaomi Double 11 Bee God List" has been released. Dianxiaomi is an artificial intelligence service robot developed by Alibaba for merchants, while the "Bee God List" is a list based on the configuration capabilities and reception proportion of each merchant store Xiaomi, which can be called the "golden signboard" of e-commerce intelligent customer service. Weibaozun has achieved excellent results and reputation in the field of self-built intelligent customer service solutions. (Baozun E-commerce)
Internet news
6. Tmall Supermarket and Guangdong Provincial Department of Commerce held the "Spring Guangdong Season" event
On March 1, the "Spring Guangdong Benefit Season" event organized by Tmall Supermarket and the Guangdong Provincial Department of Commerce was officially launched today, and 300 million urban consumption subsidies were issued in four cities including Guangzhou, Shenzhen, Dongguan, Huizhou. At the same time, the South China Central Warehouse of Tmall Supermarket was officially opened, continuously improving the express delivery speed of Guangdong Tmall Supermarket. "Article orders in the morning and delivery in the afternoon" has become the norm. Dong Cheng, general manager of Tmall Supermarket Marketing, introduced that as of now, more than 3 million Guangdong consumers have received consumption subsidies, which is expected to directly drive consumption of more than 1.5 billion yuan. (China.com Technology)
7. Worth buying: Always maintain a good cooperative relationship with JD.com
On March 1, an investor asked on the interactive platform whether the company provided promotional diversion services for JD.com's upcoming 10 billion subsidy plan. Whip said that the company has always maintained a good cooperative relationship with JD.com. (Stock Bar)
8. Daily Cache releases the online transaction data of used cars in February
On March 1, the second-hand car transaction online service platform Tiantianpaiche recently released the "Tiantianpaiche Online Trading Data Report on February Second-hand Cars". According to the report data, in February this year, the online transaction volume of used cars increased by more than 100% month-on-month compared with January 2023, and increased by 55.9% year-on-year compared with February 2022 data. At the same time, multiple factors have stimulated the cross-regional circulation of new energy used cars and restore vitality. The proportion of second-hand car transactions in other places increased by 5.4% month-on-month in January. (News from every day of car shooting)
Cross-border newsletter
9. Shopify launches customer self-service return function
On March 1, Shopify launched a new free customer self-service return function to help merchants simplify the return process and create a high-quality shopping experience, thereby increasing the repurchase rate. According to reports, with the help of customer self-service returns, consumers can easily apply for returns in online stores, and can also receive return confirmation, return instructions and other order update information. Merchants will also receive request notifications for pending returns simultaneously, choose to approve or reject the request based on actual conditions, and provide instructions on return, and track the return progress in the background. (Shopify e-commerce independent website subscription account)
10. News says Amazon has cancelled or closed the construction of 99 distribution facilities
March 1 news, Marc Wulfraat, president and founder of supply chain consulting firm MWPVL International Inc., said in an email that Amazon has canceled, closed or postponed 99 facilities, affecting nearly 32.3 million square feet of ground space in 30 states. Last September, MWPVL International Inc. observed Amazon's closure of cancelled, closed or postponed 66 facilities, with a total area of 24.6 million square feet. Amazon spokesman Steve Kelly disputed the MWPVL data, saying "there are some of the land or buildings mentioned by the company that we have never owned." However, Kelly did not state which facilities were closed, cancelled or delayed. (supplychaindive)
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