There are still many novice sellers who are still spinning the label, but they still can't understand it. So, next I will tell you my experience, hoping that everyone can gain something.
1. Whether customers with low praise rate should sell it or not!
I believe everyone will always encounter this problem. They often encounter many customers with low positive reviews, and then the other party places an order again. You know that after delivery, the probability of getting a bad review is very high, but they are concerned about factors such as return rates. Some people also have some luck thinking.
But in fact, I think these people actually have deeper phenomena. If you think about it carefully, do these customers with low praise often appear when your business is particularly bad, or the price is particularly low, and the activities are particularly large?
In fact, everyone knows the answer!
So what do you mean by these phenomena? In fact, it is a Taobao tag phenomenon, and it is a tag phenomenon that most people don’t know or don’t need to know!
I call it a profit label phenomenon of whether small and medium-sized sellers make money!
Once customers with low praise rate appear, it is actually the beginning of your deterioration in labels. To put it bluntly, many stores block this part of buyers and you accept them all, and there are benefits! That is, Taobao will block traffic for you a lot of other stores, so if you are a large store or a store that costs low prices, you will need such a part of the traffic!
But if you sell more than ten or twenty orders every day, hundreds of visitors every day, and at the same time, it is a store with moderate prices and normal operation, then once you get this label.
Often you will feel like this. These days, customers with low positive reviews are coming, my visitors are increasing, my orders are decreasing, my various ratings have dropped, and my bunch of bad reviews are getting worse!
Because most of your transaction customers are customers with low praise, the Taobao system will default that your store is suitable for purchasing such customers. Then, under the striking of thousands of people, those high-level customers with high customer unit price and high praise rate will be downplayed!
Some people may not believe this, but it doesn’t matter. Everyone has different ideas and depends on their own!
2. Why do your traffic go up and down?
Putting aside data and technical aspects, let’s chat like old friends to think about this issue!
If you have a new product or a product! Suddenly, it sold very well these days!
So what would Taobao, as a platform, think about it? !
This kid is either cheating or has a promising future!
How to judge whether it is cheating or promising? ! Very simple!
Taobao gives you more traffic. If you can maintain this conversion rate and momentum, you will have a future, otherwise you will be cheating!
So don’t feel wronged, so when do you feel that you are in trouble? Your sales are starting to go down! Don’t make excuses to say that the industry is not good, others are also declining!
Because when you sell 100 orders every day to 80 orders! Others may have changed from 10 orders to 20 orders! If you are regressing, others are making progress, and your traffic will be given to others!
This is why when your business becomes worse, it will get worse, but when it is very bad, it may bottom out and rebound and sell again, because the worse you are, the more targeted you, the better you are, the more you appreciate you!
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