What should the store marketing strategy do in the upcoming New Year’s Day?

　　With Christmas passing, 2018 is about to pass one week. In order to welcome the upcoming New Year's Day, the store festival promotions must not be missed. Although we experienced the carnival of Double Eleven, Double Twelve, and Christmas in the second half of the year, we cannot give up the promotions of every festival. Festival marketing is something Taobao stores are very fond of. After all, no gimmick of promotion is better than that of festivals. For ordinary e-commerce companies, it is naturally a good thing to have a festival to carry out promotions. The premise for the success of festival promotions is that we have a good promotion strategy. Today we will share with us what aspects can help us run a good store.

　　1. Low-price traffic promotion

　　Use low prices to attract traffic and drive sales of other products in the store. At this time, you should pay attention to the last-digit pricing, such as 8.8, 99, 189, etc. This pricing can give customers a sense of cheapness and is also a scientifically recognized pricing. At the same time, it should be noted that setting up purchase limits is extremely important. Some stores forget to set quantity when doing low-priced activities, resulting in serious losses in the store.

　　2. Targeted promotions

　　The weather is cold and dry in winter, so the products that are generally better sold include warm and hydrating. If your store is such a product, then the customer is more proactive in your store. The purpose of the "New Year's Day" promotion is to increase sales and maximize profits. At this time, the store can focus on publicity activities and brand concessions, so that customers can feel the discount and increase their purchasing efforts.

　　If your store is not such a product, we can connect the product to the festival and not focus on one piece of goods all year round. Take food as an example. For example, the main daily product of the store is red dates, walnuts, etc., so we can put some nut sets or gift boxes at the end of the year, because our habit of storing nuts and candies during the Chinese New Year, and relatives and friends give gifts to each other at the end of the year. We must make targeted promotional plans based on consumer needs.

　　3. Group Buying Event Promotion

　　The group buying activities are mainly based on recalling old customers, and then allowing old customers to become promoters to help us attract new customers. This activity is mainly aimed at those stores with fewer old customers and newly opened stores. Group buying activities are a way for old people to bring new things. We can set up ways to recommend friends to get gifts after purchasing to drive the enthusiasm of old customers.

　　4. Discounts, discounts and promotions

　　Discounts are an attractive promotion, whether online or offline, for example, 50% off for the whole venue. When consumers see this event, they will first browse the store no matter how much the price. Nowadays, discounts are not just ordinary discounts, but also member discounts. You can enjoy discounts unique to members by becoming a member. Psychologically, members will have a sense of superiority, and they will feel that it is a pity to not buy it and suffer a loss. At the same time, new customers can learn that the discount will be greater after becoming a member, and promote new customers to place orders.

　　For big promotions, you must set up coupons or full-store discounts, because consumers will try their best to collect orders to meet the discount conditions, which can increase the average customer price and drive the sales of other products besides the main products.

　　5. SMS marketing

　　When the " New Year's Day " event warm-up begins, you must send a group text message to customers to promote in-store activities. However, as consumers receive more and more text messages, they are almost insulated from merchants' text messages, and the same mass text messages also make consumers feel aesthetically tired. So what should we pay attention to in the " New Year's Day " text message marketing?

　　1. Accurate user group

　　Before sending SMS mass messages, you must select the user group and send it in a targeted manner. Usually, we have to tag customers and edit different text messages according to different customer types. For example, if some customers often buy the same type of shoes in the store, they can edit text messages for such customers, emphasizing that such shoes have low-price discounts during the " New Year's Day " period to increase customers' desire to buy.

　　2. Reasonable promotion frequency

　　SMS can be sent in three time periods at most:

　　①In advance notice: a few days before the " New Year's Day " event, send text messages to customers who have bought things in the store to guide customers to make secondary purchases.

　　② On the day of the event: According to the background data, users will be classified and text messages will be sent accurately.

　　③Hours before the event: Use various discounts to attract customers to consume. And use time to create a sense of urgency to encourage users to place orders quickly. Merchants need to edit concise copywriting content to attract consumers.

　　6. Flash sale activity

　　The price of flash sale activities should be tempting and make customers think it is worth waiting for. You should know that during the "New Year's Day" promotion, major stores are doing promotional activities. Therefore, in terms of activity intensity, we must be competitive enough to let customers pay attention to our stores. For promotion of flash sales, you can start with old customers and send event promotional text messages. Because old customers are the cornerstone of traffic that supports the store, our activities can be spread to the people around them through old customers.

　　No matter which festival promotion it is, everyone must keep in mind three points: one is the highlights of the product, the second is the characteristics of the festival, and the third is the interests of the audience. And only by making sufficient preparations in the early stage can you truly win the fiercely competitive holiday promotion battle, and preheating before promotion will definitely affect the success or failure of the promotion.