When Jack Ma founded Taobao, he never expected that in addition to helping more ordinary people start business, he also trained a group of lecturers. Wuji, the training instructor of Laogao’s e-commerce classroom, is one of them . He is a typical person who transforms from an e-commerce man to become a lecturer. The reason why he can become an e-commerce lecturer is also the soil of his ten-year e-commerce career that nourished him. He has been deeply rooted in ten years and has blossomed and bear fruit.
TikTok students live broadcasting 100 million in 30 days
It has been 4 years since he was in training in 2017. There have been many students who have taken his courses, and two students who impressed him were one of Douyin merchants and the other of Pinduoduo merchants. Both merchants have grown significantly.
Douyin merchants used to do traditional e-commerce, which was made in high-end women's clothing, with an average customer price of around 900 yuan, and Taobao and Tmall's annual sales can reach about 30 million yuan. In September this year, this Douyin merchant came to participate in an offline training in Laogao E-commerce Class, which was a training for Douyin gameplay, and it started to be practical when you go back.
During this year's Double 11, Tmall live broadcast room broadcasted for one day and brought 3 million goods, while Douyin live broadcast room broadcasted casually every day, and as a result, it took 3-4 million to 4 million goods in more than three hours. This merchant is a student of the first phase of Laogao E-commerce Class. After finishing the course, he took action immediately. When Teacher Wuji was interviewed, they worked for exactly 3 months and their sales reached 200 million yuan. On the just-passed Double 11, they sold 100 million goods on Douyin in 30 days.
This is what Teacher Wuji is very proud of. He said that the study must have results, otherwise the training will be meaningless. On Double 11, they broadcast on Douyin for 11 hours, with sales of 11.25 million, and the average transaction volume per hour was 1 million. At present, everyone thinks that high customer unit price is not easy to do on Douyin, and most merchants choose products with low customer unit price because they think that low customer unit can run volume. But this merchant used the actual situation to prove that Douyin can sell high customer unit prices and can sell well.
Wuji introduced that this Douyin merchant has not paid for the first month of starting the account, and it is purely based on natural traffic. "He not only finished the course, they also worked as an in-depth consultant, and I will help them all the time." Wuji first helped him sort out the entire product model, from the drainage model to the big hit model, to the profit model, to the regular model, and then to the image model. The reason why this merchant can quickly make it on Douyin is precisely because this complete set of product models is well matched.
During the four-day and three-night offline training class of Laogao E-commerce Class, this merchant learned how to quickly leverage the transaction density and transaction speed of natural traffic, and had a clear understanding of the short video content planning logic, and understood how to enhance the entire personality and sell goods.
On the third and fourth days of the training course, merchant students will take their respective products to the site for practical drills, and the training lecturer will help the students sort out. After the four-day offline course, the lecturer and the students will build a group to provide at least 30 days of service. According to the live broadcast data, each student will review and give optimization suggestions, such as how to improve the next game. This is also the most important and core thing in live broadcasting.
This method is called a light consultant by Wuji. The effect of light consultants is so powerful, so what about the deep consultant? Wuji said that his in-depth consultant was to accompany him 1-on-1 throughout the whole process. He and the team would get each other's sub-account, help each other's business throughout the process, and provide plans and plans for the product and product target group and the development of the entire company.
Pinduoduo students borrowed money to study and earned 10 million
Two years before becoming a lecturer, Wuji met a freshman student who came to take his own training class. The student asked someone who borrowed 5,000 yuan to study. After learning Pinduoduo's practical training, he borrowed 20,000 yuan from someone to purchase goods and opened a store on Pinduoduo to do e-commerce.
This is a typical example of grassroots e-commerce starting from. It is because of this kind of struggle that this college student went to school and did e-commerce. He earned a small income in the first half of his sophomore year. Then he dropped out of school and returned to his hometown in Tianjin to start a real entrepreneurial journey. He suddenly became the hope of their village, because his e-commerce company led to 50-60 people in the village to find jobs, and warehouse packaging and basic operating personnel were all from their village.
2019年，这个做零食大礼包的大学生就挣到了人生的第一个1000万，买了人生的第一台奔驰，从沈阳提完车开回天津，路过葫芦岛还去请无忌老师吃饭聊天，感谢当年的指引与教导，一直到现在师徒之间还经常会联系。
In recent years as a lecturer, Wuji has only one core principle - first explain the underlying logic clearly, then take the merchant to make plans, so that the merchant can practice with skills. When it comes to underlying logic, there is also a small episode. One day, a student suddenly sent a message to Mr. Wuji, saying that the underlying logic you taught in the course three years ago was really useful. I have listened to it every day recently and gained a lot every time.
The reason why there are so many successful cases is that Mr. Wuji has had more than ten years of experience in operating e-commerce companies. From Taobao and Tmall to JD.com to Pinduoduo to Douyin, he has experienced it. He has made swimsuits, yoga clothes, fitness clothes, sunglasses, ice sleeves, mosquito-killing lamps, hot water bags, electronic insect repellents and other categories, and has achieved the TOP.
Sellers without practical experience are not good lecturers
During the chat with Mr. Wuji, we learned that before he became a lecturer, he was actually an e-commerce man. He started Taobao in 2007, JD.com in 2012, Pinduoduo in 2017, and Douyin in 2018. He is an e-commerce veteran. The reason why he transformed into a lecturer is because Teacher Wuji felt different happiness, and sharing is something that made him both recognize and happy.
Since all e-commerce platforms have done well, Wuji participated in the lecturer assessment and was also the first batch of lecturers to be assessed by Pinduoduo. Wuji said that there are still many lecturers in the e-commerce training industry who are incubated by him and who are his apprentices.
However, Wuji is not a complete transformation lecturer. Whether it is Taobao, Pinduoduo or Douyin, he is still doing his own e-commerce now. This is also his persistence, because he firmly believes that sharing and teaching on a certain platform. If there is no practical operation of this platform, the content output is unsustainable, then he is not a qualified lecturer. From the above two cases, it is not difficult to see that Teacher Wuji's strength is also extraordinary.
If you don’t have time to study, you have to pay the price of ignorance
People who start businesses are very busy, especially bosses, but because of their busyness, bosses tend to ignore the importance of learning and feel that the time cost of learning is too high. As a lecturer who has to continuously input and output all year round, Wuji said that everyone can see the current traditional e-commerce situation. Offline entities in the epidemic are also difficult, and transformation is imperative. Since we have decided to do it, we must devote all our efforts.
Wuji never does anything to persuade others to make money. This is too difficult. If a person has to let others persuade you to make money, it means that the person has limited cognition. Even if he persuades him, he will not devote himself to it, and then his execution ability is not enough. From the training instructor of Pinduoduo to the current Douyin, Wuji's team is called the most expensive team for Douyin delivery, no doubt about it. Because of the good service, the cost and tuition fees are high.
After establishing Baizhi Media Company, Wuji kept emphasizing to his team members that what training really does is not the course, and any training course is not worth a penny. What is really valuable is based on training, which allows merchants to get results. "We identify this goal, and the training is service. The point that is truly valuable to merchants is the service after class, which is valuable."
This service means that the problems encountered during the operation can be promptly sorted out and solved. Wuji believes that if a person feels that learning costs are high, he will definitely pay the price for ignorance.
No success overnight
The most difficult thing to be a lecturer is the amount of knowledge reserves. In order to maintain input, Teacher Wuji spends no less than 200,000 yuan on study every year, buys a lot of course materials, and then does operational practice by himself, then extracts the essence, and then precipitates it into his own knowledge reserve to form standardized and systematic things. "The most difficult thing is to constantly learn what you need to learn. The amount of input is much higher than the amount output to merchant students, and may even be 10-20 times the output." Wuji said.
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