Member Story | Give up his position as the leader in the industry and decided to start from 0...

      When you accompany a company to develop from a small and micro enterprise to an industry leader, will you choose to take a different approach and start over because your lofty ideals are inconsistent with the company's future development direction?

      From the interview, Liu Deming was engaged in a top domestic CD software company. After 2014, he switched to the e-commerce industry and represented a Japanese protective gear brand DM with a history of 119 years. Although he has a history of more than a hundred years, this is not very well-known for the Chinese consumer market. So, from software companies to e-commerce industry, from domestic cutting-edge to starting over, what kind of motivation is that Liu Deming is desperate to engage in the e-commerce field?

From an industry leader to a niche brand

      Liu Deming once worked in a domestic CD application software company, growing from dozens of people to more than 300 people, and his industry ranking has also risen to the top two. Although the company has developed quite well, as a B2B application, this is not big enough for Liu Deming .

      "The market capacity of B2B is limited, and I hope to reach the B2C range. The competition in this area is actually quite fierce, but once it is done well, it is still very interesting," Liu Deming said with a smile.

      If it is a traditional B2B company, its radiation range is far from the C-end of the Internet, but in addition, Liu Deming has a greater "universal" approach.

      "CD software is only for enterprise applications, and in addition to material needs, people's needs also have health needs and spiritual needs. We cannot do this, but there is still some way to achieve health needs." Liu Deming described his lofty ideals.

      This vision gave Liu Deming more courage. At the right time, he saw a Japanese protective gear brand DM who wanted to establish a medical and health product bond between China and Japan. However, the brand is not widely known in China at present, but Liu Deming didn't mind at all because this company matched his ideal portrait, so he decided to stay and do it a little bit, hoping to do it well in the future and help more customers .

Japanese century-old stores enter China's e-commerce

      In this way, an online agency engaged in Sino-Japanese health products was born. Although the protective gear brand belongs to a niche industry, Liu Deming believes that the quality of life in China is increasing at present, and the three generations of old, middle-aged and young have higher health needs, so the DM he represents has enough entry points and good future development trends.

      In addition to doing DM,    

      As Liu Deming said, protective gear is indeed a niche industry. During the six years of development, its product sales have been very stable, people's living standards have been constantly improving, and concepts such as quality life and health care have emerged one after another, but people's awareness of protection is indeed a little bit less meaningful. Liu Deming also faced this calmly, "We are indeed not as fast as ordinary e-commerce, and we do not have enough experience. This is actually a lot different from the way we think about B2B at the beginning. Its way of thinking is actually different from what you think about e-commerce. I can only say that we need to keep learning and improving."

      Regarding the problem of entrepreneurial setbacks, Liu Deming said that due to the product characteristics, he has never encountered too many problems. In fact, the most involved in imported goods should be the purchase and sales. "For example, after you purchase too much, the capital will be more occupied and the inventory pressure will be greater, but for us, the inventory problem is still good because it has a longer shelf life and can be sold in three months and half a year," Liu Deming replied with a smile.

How to view e-commerce and Laogao e-commerce circles

      With experience from the cutting-edge industry to the niche industry, Liu Deming has a very clear view of e-commerce. He believes that whether it is e-commerce or traditional companies, it is nothing more than providing products and services. The difference is that the channels for obtaining traffic are constantly changing. In the past, Tmall and JD only put products online, which is very different from the current channels such as Xiaohongshu and Douyin. Different methods should be used to deal with different platforms, how to find customers, how to improve brand services, and how to increase conversion rates must be made by the companies.

      In general, as long as the merchants provide products and services, this is an eternal fact, while the variables are the updates and iterations of traffic channels, and the rest must be formulated based on these changes.

      Liu Deming joined the Laogao e-commerce circle and had a little luck. "I just joined the Laogao e-commerce club because my classmates are members, and you have been following up and contacting each other to choose to join Laogao." Liu Deming mentioned why he joined the circle. "There are too many excellent people in the circle. I hope to communicate and learn more with everyone, which can trigger some thinking, change the way of thinking, and also learn the latest information."

      Turning from the cutting-edge industry to a niche brand means that Liu Deming has great courage and courage, and his desire to benefit more and more human health also means that he has an extraordinary pattern. In the environment where people's quality of life is increasing, the demand for health protection will inevitably increase. I hope that Liu Deming and his health products can become the "moat" for those who pursue a healthy quality of life.