Notice on the implementation of penalties for sellers with serious pictures theft

Dear sellers:

Taobao has always been committed to providing members with a high-quality business/shopping environment and service experience, and regards intellectual property rights as the core value of sellers. In order to maintain a healthy market order on Taobao, provide a good platform environment for honest sellers, and provide consumers with a safe and secure online shopping environment, Taobao will carry out relevant rectifications on sellers with serious pictures-theft based on the rules of improper use of other people's rights and their implementation rules.

Theft of pictures is also called infringement of picture publishing: refers to the use of other people's pictures without permission, which is a type of copyright infringement.

According to the new version of the Improper use of other people's rights rules, which took effect on January 1, 2016, "Taobao will adopt measures such as sealing accounts, closing stores, store supervision, restricting shipment, restricting product release, restricting website login, restricting the use of Alibaba Want Want, restricting the sending of in-site messages, and supervision of entire stores or individual products depending on the severity of the circumstances, the platform will impose a greater penalties on sellers who have serious pictures theft.

Sellers are asked to check the products in the store and modify the pictures in time to ensure that there is no inappropriate use of other people's pictures.

FAQ:

Q: What are the circumstances in which the seller improperly uses other people's rights?

Answer: The seller has committed special circumstances such as bad means, intensive behavior, huge scale, serious consequences, and malicious confrontation and supervision. For example: Seller A maliciously evades rules and continuously publishes and uses pictures of other people's stores in the store.

Q: What are the punishment measures for serious cases of image theft?

If the original penalty for deductions for improper use of other people's rights remains unchanged, the serious behaviors of theft will be taken separately:

Including but not limited to: sealing accounts, closing stores, store supervision, restricting shipment, restricting product release, restricting website login, restricting use of Alibaba Wangwang, restricting sending in-site messages, supervision of entire stores or individual products, etc.