"I have no experience in building online stores, so can't sales increase? We provide you with online store operation services, and promise to achieve an annual turnover of 8 million yuan!" Many new Taobao sellers will be moved when they see such advertisements. However, judging from the cases released by the police, these agency operating companies that use the slogan "Help you open a Taobao store and easily earn 10,000 yuan a month" are all scams!
Recently, police in Shenzhen, Guangdong and Zhengzhou successively announced that they had cracked fake Taobao official identities and defrauded service fees in the name of helping open Taobao stores, involving as many as tens of thousands of victims.
In this regard, the reporter interviewed Yichen, the head of Taobao service market, who called on Taobao novice sellers not to trust online store operations and sales on online searches or social software. In addition, Taobao is strictly controlling an agency operating company with Taobao accounts. When it is found that there is a fraud, it will immediately clear it out and support the merchant to protect its rights.
Fake agency operations use "beauties" to attract business
"Opening a store online on Taobao is free. Regular Taobao agents will never use opening a store as a reason for charging." Yesterday Yichen told reporters that with the rapid development of e-commerce, fraud gangs have set their sights on Taobao and come up with criminal means to impersonate Taobao's official identity and cheat large amounts of "service fees" in the name of helping to open a store.
"Criminals, through social software groups and search engine advertising promotion, use money and feelings such as "one night outbreak" and "love" as bait to lure young people who do not understand the e-commerce industry to open stores on Taobao. In many cases of fake Taobao agency operation fraud cracked by Taobao and the police, these criminal gangs first used the "beauty" to deceive the male victim in the name of love, and then asked him to open a Taobao store, and then asked to continue to pay service fees such as opening a store." Yichen said that once the victim paid thousands or even tens of thousands of yuan as required, these "beauty" disappeared immediately, leaving only a "ghost" store without any products.
"In fact, these 'beauties' are men behind them. Every order they receive will receive a commission of up to 40%, which is far higher than the commission for normal agency operations." Yichen told reporters that formal agency operations services include "customer service" and "promotion" and other businesses, and the cost is very high. Generally, the service costs are tens of thousands of yuan per month. This makes most of the customer groups for regular agency operations be enterprises and few individuals. "Online stores need to be managed with care. Even formal agency companies cannot immediately increase sales. The so-called "surge in one night" is a complete fraud. Moreover, there is no need to find someone to operate on behalf of Taobao new sellers with a monthly turnover of less than 10,000 yuan."
Regular agency operation will be registered
However, in the crackdown on counterfeit Taobao agent operations, there have been cases where local law enforcement departments failed to file a case because they were unable to figure out the true identity of the counterfeit agent operation company. Yichen told reporters that many of the fake agency operating companies suspected of fraud are under the banner of official authorization of Taobao, and their company names also include business names related to Alibaba, such as "Taobao", "Ali", "Ant", "Cainiao", and "Alipay".
"On the one hand, this deceives the public, and on the other hand, it has also had a bad impact on Alibaba. These unauthorized operating companies that use Alibaba's products or trading platform names without authorization have seriously infringed on Alibaba's rights and interests. Alibaba is considering using legal means to hold these companies accountable," said Yichen.
However, Yichen told reporters that a large number of fake agency operating companies have appeared in many places across the country, which also reflects that many places are not familiar with Taobao's store opening process and how to operate it. He suggested that new Taobao sellers can follow Taobao’s official courses and learn more about e-commerce knowledge. "Taobao's official training institution has launched a 'zero-basic' training business for merchants, which can help merchants solve all questions about the store opening process." Yichen said that new sellers can pay attention to the teaching content of the novice in the upper left position of the homepage of the Taobao training official website (http://daxue.taobao.com).
Yichen also revealed that in order to protect the interests of merchants, with the continuous improvement of the system, regular Taobao agency operating companies will have a record and display it on the service page. In the future, Taobao will also control the transaction link. "After the agency operation and transaction system is launched on July 20 this year, we will retain some of the contract content and transaction information of the merchant and agency operation company to assist in solving possible rights protection problems in the future." Yichen reminds merchants that when trading with agency operation company, try not to sign contracts or make payments privately, but complete transactions on the Taobao platform to ensure that the platform can assist both parties in solving the problem when a dispute arises.
In addition, Taobao is gradually improving the rules and strengthening the management of agency operations companies, including strict access systems and increasing punishment mechanisms. "In the future, any agents who are confirmed to have fraudulent behavior will be: if they do not provide services after receiving the money or only do such as "opening a store". Taobao will immediately check the agent company and support the merchant to protect their rights when there is a problem. If the fraud is serious, we will notify the police to intervene. In terms of access, Taobao is starting to establish a mechanism to examine whether the agent company meets Taobao's standards from the two aspects of integrity and quality. For those who do not meet the standards, they will not be allowed to join the Taobao service page in the future."
For operators that have passed the review, Taobao will also consider adding a strict assessment system for them in the future. "If an agent operating company that has entered the service page finds serious violations, such as 'fraud', he will be removed immediately. If his service quality, such as merchant complaint rate, merchant service satisfaction, etc., is too low and fails to pass the quarterly assessment, Taobao will warn him and reduce the display level. If the three assessments fail, he will also be removed." Yichen said.
Source: Xinhuanet
EN
CN
