How to quickly improve wireless quality scores

This year's Double Eleven sales account for 60%, which makes the future trend the importance of wireless terminals self-evident. Even the general store wireless accounts for more than 50%. So in this situation where competition for unlimited traffic is so fierce, to get more traffic, you must have a stronger position on the mobile phone. It is a relatively powerful method to seize the booth of the wireless express train through the express train. Next, let’s talk about how to quickly improve wireless quality scores . First, let’s understand the dimensions of quality wireless express train scores.

Creative quality: This is reflected in the high click-through rate, which is also a relatively difficult dimension, usually the influence of creative pictures and promotion titles. Relevance: This is because the report category has a relationship, such as the correlation of category attributes. It is also relatively easy to operate. Buyer experience: This is reflected in the original quality of the account, that is, the score given when adding words is, which is generally based on conversion, collection, shopping cart, etc. After understanding these three dimensions, start from these three directions. Let’s start with the dimension of [relevance], this is relatively easy to operate. First, when posting your baby, fill in the full amount of energy you can fill in, and don’t just fill in the ones with an asterisk. The others are only filled in if they are related to our category treasures, especially in terms of characteristics. Also, these are the premise of choosing a better treasure and sow good seeds to catch good fruits. Second, if you want to write a good title for a baby, someone will have questions, what does this have to do with the express train? Isn’t the baby title together with nature? It is responsible for natural search. You should know that Baby Title has a great impact on the express train, including the recommended words for the keywords that match the system, the weight of Baby Title directly affects the weight of the express train, etc. I won’t talk about how to make a natural title here. Today I will focus on the wireless quality score of the express train. Third, the express train has created a new plan and added words. When adding words, start to make long-tail words with higher click-through rates, which is also to catch up with the average click-through rate of the industry market. Generally, it is easy to get points above the industry click-through rate. The word selection score is relatively high to operate in order to cultivate the basic weight of the account. When starting a raising plan, remember to use those with higher scores to raise. It is not very recommended to do it first, but it depends on your own investment. This is just a relatively reliable theory.

This can only be done after the plan is mature, and this is about traffic, not about conversion. Fourth, creative titles need to be related to words and related to baby titles. Relevance is a better dimension to operate. In addition to these related words, another tip can be added to the baby details page. Generally, it is placed in white fonts at the end, and the correlation will also be greatly improved. After talking about the correlation dimension, let’s talk about [Creative Quality]: This dimension is quite complicated, and it is because after separating wireless and PC, how to operate it is reasonable. The problems that sellers often encounter are: 1. PC scores 10 points, wireless scores 5-6 points 2. Wireless scores 10 points, PC scores are very low. 3. The wireless score is high. The wireless price is opened separately. The PC bid is very low. After driving for a while, the score is lost. 4. The PC click rate is low, and the wireless score cannot be improved. It finally improved later. The PPC is too high and I can't hold it. For the above questions, they are all affected by click-through rates, and the general score issues are related to click-through rates. So how to improve click-through rate? First, picture. This is the most important factor. How to make a picture with a relatively high click rate to solve the urgent problem. This requires sellers to study it carefully. Generally speaking, a picture with a high click-through rate will break through the selling point and the picture is attractive. There is no formula to choose from. But there is an unwritten formula that if you do it more individually, click-through rate will take special care of you. Buyers like personalized and prominent ones because they think such a treasure is worth it, so they think more about how to make unique pictures. Second, in addition to pictures, there is also the bidding of words, which is difficult to solve. Because this requires the actual situation and the ranking and scores of competitors in order to make a reasonable bid. However, usually bids are to get a position or offer a price you can accept. In fact, this is determined based on your own situation. But I personally recommend that you bid above the market price. This also needs to be done based on the weight of the words in the plan. If the bid is low, there will be no traffic. Just walk up until you reach a level of deduction that you can accept. Then there is [Buyer Experience]: This dimension design has the widest range, but the core is also about conversions, praise, etc. The buyer experience is a dynamic score given by the buyer’s purchase experience in the store. In fact, it is said that it is the quality of internal strength, which directly affects the conversion rate, so try to make the baby's internal strength simple and easy to understand. After seeing it, the buyer can easily determine whether he likes it. Secondly, attract customers to understand and appreciate their babies, so that there will be more opportunities to complete the transaction. This dimension is a test of technology and understanding of the baby for artists: fully understanding the baby's selling points, being able to accurately express them with pictures and copywriting, and reaching the level that customers feel that they have played with the baby, they are considered to meet the standards. Therefore, we should pay more attention to the practices of other sellers in the industry, take the essence, remove the dross, borrow others, and serve me, so that we can do it more in place. In addition to the three dimensions mentioned above, two relatively quick solutions are given below. Plan 1: Promote new babies, generally the following three steps are done. 1. Add 200 words to this plan and select the highest score. If you have more than 10 points in the plan, you will only have 10 points left. This is also divided into: wireless 10 points, PC 10 points and double 10 points. Choose the traffic with the highest score and leave the words with high wireless scores as much as possible. 2. PCs offer low prices and high wireless discounts. One-piece control is 300-350%. In addition, you can add crowd searches for 20-30%. These are all for occupying wireless and thus obtaining high click-through rates of wireless. 3. Adjust 4 ideas to match the title and lyrics. The click-through rate of observation creative ideas is the highest, you can use one more creative. This benefit is to quickly increase the weight of the new baby.

Plan 2: For promotional plans. 1. Delete words that have not been displayed, clicked, or clicked for 7 days. Don’t look at the score. Of course, if the conversion is good, the words that have less blood lines are deleted. 2. Creative title, add keywords in the plan to improve relevance. 3. Adjust the planned region, select cities with high click-through rate and conversion rate, and place time periods with relatively high conversions in terms of time. Increase wireless discounts and reduce PC bids, thereby continuously increasing the click-through rate of the plan, but don’t just turn on wireless easily. If the plan is good and wireless can maintain scores for a long time, then you can only turn on wireless. If the basics are not good and only turn on wireless, the score will drop in 3-5 days, and it will not help if the click rate is very high. For more e-commerce marketing, please pay attention to Crown Club !