There are many e-commerce people who started their own businesses from Taobao's blue ocean period, and there are many elites among them. Our protagonist this time is one of them. However, this elite is not what people understand in a broad sense, because she believes that she is brave and has little structure, and has no talent and strategy. She is a little girl with weak psychological quality and poor communication...
A little girl who doesn't talk much
Zhang Xi, a girl from Beijing, has been influenced by the concepts of "starting a business" and "being a boss" since she was a child. However, because she is naturally timid and not good at communication, she can only silently hide this obsession and work as an employee in a company.
Gold will always shine, and people with dreams will try their best to carry their ideals, and Taobao is the best choice for those who are not good at communicating.
During an ordinary working day, Zhang Xi was still facing piles of documents and forms. She had completed similar tasks many times, and the same things had long been smoothed out the freshness brought by going to work. Just when Zhang Xi was careless, a male colleague in the company told Zhang Xi and several other colleagues about his entrepreneurial story at the work station with an unconcealed smile.
"I opened stores on Taobao and JD.com, and now I can earn more than 2,000 yuan a day." As soon as I finished speaking, the entire office was boiling, and everyone showed envy, including Zhang Xi.
Subsequently, many "spirited people" in the office helped the colleague brush orders on the grounds of learning experience, and even three girls opened Taobao stores while working.
Zhang Xi is different from others. At this time, she had already written her resignation report and quit her job naked on Taobao.
Turnover boosted 10 times
With his decisive style of conduct, Zhang Xi's performance grew steadily at the beginning of his business on Taobao and was favored by many customers in the pajama category.
In 2016, the store's turnover increased from 500,000 to 500,000 on Double 11. Zhang Xi grinned and said, "I don't know why, it may be that the wind blows on my head."
At that time, Zhang Xi's shop had become the number one in pajamas category, and the reasons for being lucky and being smashed by the wind may be just the humble remarks of this little girl.
Zhang Xi is an e-commerce seller who focuses on product details. In the early days of China, when people were still making autumn pants and autumn clothes, she had already introduced Korean-style home clothes to China. The novel style and good quality made the sales of Taobao stores soar to the sky.
The sudden high sales plays a double-edged sword at some moments. The sales of 500,000 yuan indicates that 10 people in Zhang Xi’s team have to process 6,500 orders every day, and in order to cope with the current high order volume, she has booked 10 days of goods. Although this is a normal operation, Zhang Xi never thought that his supply chain, warehouse, team and other aspects could not keep up with the pace at all.
The goods that should have been delivered in one month have been reduced to the entire supply chain, and many users have started to refund the goods. When all the goods are rushed out, holding the warehouse has become the only choice.
Bearing a "debt" of 7 million
You should know that in the two months before this, Zhang Xi had already earned 800,000 yuan, which made her piece together a lot of confidence. Unexpectedly, after Double 11, she was trapped by 7 million yuan in goods.
Zhang Xi, who has a really tender e-commerce experience, has no regrets at this time. She had never encountered such a big thing after work. She was nervous and afraid and did not dare to tell her parents, so she could only be stubborn and patient.
双11结束，春节将至。招不到人发货的张熙犹如热锅蚂蚁一般，焦急如焚，回想当年的场景，张熙有些不好意思地笑道：当时急得要死，我甚至在办公楼下随便抓一个人就问他，给你200一天帮我发货，干不干。
From helplessness, to depression, to irritability, Zhang Xi knew very well that if this batch of goods could not be cashed in before the Spring Festival, many people would not be able to celebrate the festival. She was getting more and more crazy and kept forcing herself to sell goods, and removed the products from the shelves, reduced sales, and used all kinds of methods and channels to clear the stock. Until the Spring Festival, she sold 5 million yuan. Although she barely survived the crisis, she still left a considerable shadow on Zhang Xi.
Little girl entrepreneur
Zhang Xi has been working hard in the e-commerce field for 8 years, with an annual turnover of 70 million yuan. And some of the 7 million yuan goods that year are still lying in the warehouse. According to Zhang Xi, the popularity of styles changes year by year, and selling not only leads to inventory reduction is very common.
In the subsequent development, Zhang Xi believed that the corporate values must be decided early, and she could not start from a small workshop like her. She neglected her values in order to make money, which made it difficult to self-consistent in subsequent management. As Lao Gao said: a company must have its own culture, and only with culture can it be managed. Today, Zhang Xi's company is still adapting to its values.
The Laogao E-commerce Club in Zhang Xi's eyes
E-commerce is becoming more and more difficult nowadays. Since 2011, you can do well as long as you work hard. In recent years, emerging domestic brands have been rising, and the styles, crafts and supply chains have become increasingly diverse. Even the entrepreneurial pattern and the subjective initiative of employees are very different from the past.
The competitors in various tracks have been upgraded from amateur to professional e-commerce people, especially the joining of the post-95s and post-00s has made Zhang Xi feel much pressure.
When Zhang Xi first joined the Laogao e-commerce club , he felt a little inferior because the entrepreneurs around him were too excellent and would feel a sense of estrangement. However, after several study tours, he found that these excellent entrepreneurs not only did not cherish themselves, but also shared their own learning and thoughts selflessly and generously, expressed their business philosophy with the Tao, and analyzed cutting-edge gameplay with skills.
For this reason, she is very grateful to Lao Gao for providing a platform for communication for e-commerce people. As for her who have participated in many training institutions, she believes that Lao Gao is the only one who can truly maintain and continuously output. She also knew that Lao Gao had been subtly instilling the traditional cultural wisdom he advocated into us from various angles and methods, allowing our vision to produce a qualitative leap. He understood that while running a business, he should also pursue happiness in life and pursue the unity of the real value and ultimate value of entrepreneurs!
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