The idea of ​​the big sellers in the standard category is actually very simple and crude. In the early stage, they rely on spending money. Whether through Taobao activities or paid advertising, after the accumulated sales volume, they can occupy the TOP sales ranking in the sub-category. Free traffic has increased, and paid traffic has dropped.

In 2017, all industries and fields were vigorously embracing data and intelligence, and so was the marketing industry. Especially in the era of digital marketing 3.0 e-commerce marketing, data mining with people as the core and artificial intelligence with technology as the core are accelerating the process of intelligent e-commerce marketing. As a leader in promoting e-commerce marketing to break through the world, JD.com has also intelligently upgraded its e-commerce marketing model under the driving force of unbounded marketing concepts and trends.

After breakfast, more than 30 brothers from the Golden Guan Club went to JD.com headquarters to study. We were received by Mr. Lin Chen, Vice President of JD Group and President of Wujie Retail Empowerment Division.

#Laogao E-commerce Newsletter# [E-commerce Morning News on March 29] 1. Tmall launched the "China Craftsman" plan to incubate 20 craftsman brands of tens of millions of yuan a year; 2. Chen Rui, chairman of B station, talked about A: If the rules permit, he will be happy to return to A-shares; 3. iQiyi will be listed tonight; 4. The list of some students at the fourth session of Lakeside University yesterday was exposed; 5. Amazon's market value evaporated by US$53 billion...

#Laogao E-commerce News# [E-commerce Evening News on March 28] 1. The video website is now selling fake 300,000 watches for more than 2,000 yuan; 2. Liu Qiangdong talks about the rich donating villas to villagers: the original intention is very good, but the countryside is too complicated; 3. Gome's 2017 financial report GMV has increased by 20%, and the shared retail model has achieved results; 4. Bilibili is listed tonight to raise US$483 million; 5. Li Yanhong said that Chinese users are willing to trade privacy for convenience CCTV angrily retorted: Who said it; 6. Didi executives criticized Meituan: Is it meaningful to exchange high subsidies for a large number of foreign-licensed cars?

JD.com recently officially released the "JD New Channel Borderless Retail Strategy", announcing the launch of joint warehouse and distribution, and working with brands, channel merchants and retailers to upgrade retail infrastructure. Retail Frontiers believes that JD.com's move is intended to solve the two major pain points of delivery and price sensitivity of husband-and-wife stores, and the announcement of entering the catering B2B will also add the gunpowder smell of new varieties to the physical harvest war in third- and fourth-tier cities. The news caused another fireworks to burn the already noisy B2B market.