【E-commerce Operation】Small and medium-sized sellers need to understand these

　　The idea of ​​the big sellers in the standard category is actually very simple and crude. In the early stage, they rely on spending money. Whether through Taobao activities or paid advertising, after the accumulated sales volume, they can occupy the TOP sales ranking in the sub-category. Free traffic has increased, and paid traffic has dropped.

　　In the early stage of spending money, how many sellers pay for impulse because of impulse. If you want to play with the standard products, it is not OK for the store to rely solely on one product and one category to carry sales, because the traffic of the standard products itself is very small, and the traffic of the standard products is very expensive.

　　There are nearly 60 subcategories under beauty and skin care. In the traffic analysis of the express train, as facial masks or lotion, each subcategory is an entrance to expand traffic. When you can play with each module of the express train, you will develop a category = double the traffic, and the population of each subcategory is exactly the same, so we also need to play multiple subcategories together.

　　Even Pechoin, in his playing style, he mainly uses facial care sets, and other facial masks and lotion creams as auxiliary.

　　So I have achieved the store’s category planning. In my opinion, this is the most basic step and the most important step. Only by doing this foundation well, the following series of ideas for hitting popular products will be very clear.

　　Store operations cannot be done simply. They require continuous investment and continuous research, as long as they operate according to the rules of e-commerce! E-commerce operation is a very profound knowledge. If you want to know more about how to do a good job in e-commerce, you can consult us! Laogao E-commerce will bring you different results.