"Discussing Beijing affairs together and walking together": Notes on study tours at the first regular meeting of the Jinguan Club JD Group Headquarters

　　After breakfast, more than 30 brothers from the Golden Guan Club went to JD.com headquarters to study. We were received by Mr. Lin Chen, Vice President of JD Group and President of Wujie Retail Empowerment Division.

　　Under the leadership of the staff, everyone visited a number of "black technologies" such as unmanned supermarkets, unmanned convenience stores, JD home delivery, unmanned delivery machines, and smart homes on the first floor of the JD headquarters building in Yizhuang, Beijing.

　　The first thing I experienced is JD.com’s unmanned supermarkets and unmanned convenience stores. JD unmanned convenience store is only 36 square meters and can accommodate seven people to shop at the same time. Outside the store, there are instruments for facial recognition entering the door, smart billboards, and a display screen that displays the heat distribution in the store in real time. It is enough to showcase JD.com’s series of ideas and technologies in unmanned stores.

　　The terminal where you enter the door is an iPad Mini-sized tablet. Before entering the store for the first time, you open the JD App, scan the QR code on the screen, and enter facial information, and complete the process of face binding. Before entering the store, point your face at the camera on the screen to unlock the door.

　　Without careful observation, it is difficult to see the difference between this convenience store and other traditional convenience stores. But in fact, once we enter the store, our identity, gender, age and other attributes have been known by the system. How long will we stay in front of a certain product? If you like to take the shelves on the left or right, which one will be bought in the end, it will be recorded by the multi-directional and multi-angle cameras in the store.

　　The overall experience of JD unmanned supermarkets is slightly different from that of unmanned convenience stores. Shopping at JD unmanned supermarkets, you can put the goods in your pocket, schoolbag, handbag, etc. anywhere, and then walk out of the floodgates with a "swagger". When you walk out of the channel, facial recognition, smart cameras, smart price tags and other technologies will complete the identification and settlement of product tags, and then help you pay from the bound JD account.

　　In the product exhibition hall, members of Jinguan Club personally experienced JD products, interacted with staff, and felt the development of technology and product development history.

　　After experiencing JD's "black technology" products, after dinner, Lin Chen, vice president of JD Group and president of Borderless Retail Empowerment Division, brought everyone a wonderful speech on "Borderless Retail Empowerment. Co-building the Most Trusted Retail Infrastructure Platform".

　　Mr. Lin Chen introduced to the members of the Jinguan Club present that JD.com will provide merchants with targeted empowerment solutions based on the characteristics of different market segments: from online platform ecology (platform merchants), online ecological innovation (microselect, mini programs, social e-commerce) to offline existing business formats (offline stores, brand vendors) and community new business formats (community-competitive, building block pop-up stores). Create an ecological closed loop of online + offline, stock + incremental.

　　Mr. Lin Chen gave a detailed explanation to the members of the Jinguan Club on JD's "Jingx Plan", operation rules system, logistics, online ecology, digital management of stores, and how to seamlessly connect with WeChat.

　　Regarding how JD.com practices boundless retail, Mr. Lin Chen introduced a case of the implementation of boundless retail theory: "With the advent of the boundless retail era, brand marketing must also adapt to consumers' boundless needs. JD.com's new channel connects people, goods and places with big data and intelligence, and connects online and offline channels through smart store management systems, terminal ground management systems, convenience store online stores and JD.com's boundless payment technology, and realizes interoperability of scenarios. Not only makes traditional distribution more accurate, but also makes store sales more efficient." Lin Chen said. Everyone listened very seriously and asked Mr. Lin a lot of questions on the spot.

　　Subsequently, Director Wang Bo, Rules Management Department of the Borderless Retail Empowerment Department of JD Group, Senior Manager Zhang Yimin, Commercial Improvement Department, and Yang Xiuli, Head of JD Platform Marketing Research Institute, gave the brothers of Jinguan Club respectively the titles "Deeply delving into the ecological driving future", "JD: Data and Intelligent Empowerment Unbounded Marketing", and "Let's Play with JD Platform Marketing", which received unanimous praise from everyone and many exchanges were held on the spot.

　　About Golden Crown Club:

　　Jinguan Club was established in December 2013 and was founded by Wang Yongjun, the founder of Laogao E-commerce Club. As a domestic high-end e-commerce circle, the total annual sales of the 100 members of the club reached as much as 40 billion. The club has created a brotherly culture through private board meetings, seminars, study tours, tours, tourism and other activities, promoted in-depth cooperation among members in many aspects, established strong e-commerce connections, and provided e-commerce companies with the value of strategic decision-making, resource integration, personal connection expansion, and level improvement.