Taobao recently released the activity rules for the 618 platform. Today we will take a look at what the gameplay of Taobao’s 618 this year and what is the difference between it and last year.

Alibaba Innovation Business Group announced the "Gourmet Notes" of the new product for growing food and grass; Tencent e-commerce app "Xiaoe Pinpin" was officially launched; eBay overseas warehouse releases adjustments: New GoodCang German overseas warehouse is added as a supplier; Kuaishou released cross-border investment rules and invites merchants to focus on key categories of beauty and personal care; WeChat: After May 20, the mini program will no longer be provided to open the App service...

On May 18, it was learned from the 2021 Taobao merchant conference that the "Taobao merchant growth level" that has been rumored by the outside world was officially launched. This move was defined by merchants as Taobao's biggest change this year and the major positive for merchants, mainly involving three changes.

Kuaishou launches the 616 Quality Shopping Festival to join the 618 war; Douyin and Didi’s internal testing of OTA platforms; NetEase Yanxuan: The scale of omni-channel payment users increased by 26.2% year-on-year in Q1 2021; Shopee, a cross-border e-commerce platform in Southeast Asia, 2021, earnings of US$920 million; Walmart’s revenue in Q1 revenue of US$138.31 billion US dollars in Q1 US e-commerce sales increased by 37%...

​Pinduoduo's "10 billion subsidy" achieved commission extraction ratio of 1%-3%; JD.com's Q1 financial report in 2021: revenue of 203.2 billion yuan increased by 39% year-on-year; Vipshop's active customers in the first quarter reached 45.8 million yuan, 54% year-on-year; AliExpress launched Cainiao's new warehouses in South China, Central China and Hong Kong; "Top 50 Takeaway Catering Brands in 2021" released: Wallace ranks first...

Shopee: The GMV in Q1 2021 reached US$12.6 billion, a year-on-year increase of 103.2%; the fast fashion e-commerce application Shein replaced Amazon as the most downloaded shopping application in the United States; the 2021 Hurun Global Self-made Women Rich List released: Alibaba and others are on the list; Alibaba released the 2021 platform business environment report; Magic Chopstick Technology officially released the dual-engine strategy of "source good goods + brand"...