A guide! Prepare for Taobao 618, you need to understand these gameplay!

      As soon as 618 arrives, e-commerce people should be busy again. This day was originally just a store celebration of JD.com, but now it has developed into a carnival day for e-commerce people and consumers. Taobao recently released the activity rules for the 618 platform. Today we will take a look at what the gameplay of Taobao’s 618 this year and what is the difference between it and last year.

01. Taobao 618 rhythm

      In the past, only Tmall merchants had their own 618. This year, Taobao merchants also had their own 618. This 618 promotion event is divided into two waves: a good start and a carnival day.

      The following are the specific registration time for these two waves:

Good start

      Seller registration: from 15:00 on May 7, 2021 to 23:59 on June 3

      Product registration: 15:00 on May 7, 2021 to 23:59 on June 3:09 on June 3:00 on event warm-up: 2021-May 31, 2021, pre-sales start at 8:00 on May 24

      Product sales: June 1-June 3, 2021, settlement time for final payment

Carnival Day

      Seller registration: from 15:00 on May 7, 2021 to 23:59 on June 20

      Product registration: from 15:00 on May 18, 2021 to 23:59 on June 20

      Activity warm-up: June 14-June 15, 2021

      Product sales: June 16-June 20, 2021

Three steps to register:

      1. Merchant registration, May 7th to May 20th

      2. Product registration, pre-sale from May 8 to May 30; the first wave of spot stock from May 7 to June 3; the second wave of spot stock from May 18 to June 20, product registration will be verified for nearly 30 days.

      3. Register for the venue and gameplay materials

      It is said that Taobao has the same traffic support for good starts and carnival days. The two waves of activities do not conflict with each other. However, registration is also not restricted to the products you register.

      There are two types of water storage for this year's 618 promotion: one is the water storage in the front station, which mainly has two time nodes - May 1 to 5 and May 15 to 24; the other is self-operated water storage, which is from June 4 to 13.

02. Taobao 618 marketing gameplay

      During this 618 promotion, Taobao has given top support resources, such as Taobao opening screen, homepage card insertion, my Taobao and other resource locations. In addition to these, Taobao has also set up two special venues to provide merchants with traffic support.

      These two special marketing IPs must be set up by Taobao for the needs of younger age, one is Taobao nightclub and the other is Baoshang surprise attack. Taobao nightclub is officially opened at 8:00 every night; Baodian surprise attack has set large rights for consumers of 50% off, 30% off, and 20% off, and will use algorithms to recommend goods and stores they like more based on the needs of young people.

      Whether it is a Taobao nightclub or a treasure store surprise attack, merchants do not need to register for the goods and can participate.

03. Interest-free installment assistance 618

      This year, for some specific merchants and categories, price-sensitive users, the platform adopts the most basic gameplay. The classic cross-store discount is 20% off for every 199 per 199, and a small number of categories are 50% off for 1,000.

In addition to the full discount across stores, 618 has also added official pre-sales this year, and pre-sale products will also have special venue support. There is also a small amount of discounts, and Taobao will also focus on providing traffic support for products with small amounts of discounts.

      In order to help merchants grow their performance, Taobao has also set up an interest-free gameplay method for installment, and the platform will subsidize interest. The interest-free rate for the third period is reduced by 0.8%, the interest-free rate for the sixth period is reduced by 1.8%, and the interest-free rate for the 12th period is reduced by 3%, which is conducive to promoting the transaction of high-priced goods.

      For merchants and brand channel merchants in the industrial belt, Taobao will also have special venues to provide traffic support for the corresponding goods every day and subsidize 10 billion yuan, such as focusing on Taobao nightclubs. For new merchants who have been in less than a year, Taobao has set up a special "new store arrival" venue to provide support to new store merchants.

      The free shipping rules for this year's 618 are not much different from the past. Taobao merchants do not need to sign freight insurance and price insurance agreements.