Why is there still no traffic when the express train is opened?

　　Many novice sellers have encountered this problem: there is still no traffic after opening the express train. Why does this happen? In many cases, there is no traffic because the bid is too low and there is no ranking. In fact, ranking does not have to be on the home page. Generally, it is enough to have a display and click. Today, Laogao E-commerce editor will analyze how to make traffic through the express train.

　　Now let’s take a look at the following accounts. These problems may also exist in your store.

　　Problem analysis:

　　Current situation: This account has no traffic for 3 consecutive days. (Ranking = Quality Score * Bid)

　　First of all, let’s not talk about the settings of time, region, platform, etc., but only look at the keywords and bids.

　　Question 1: The quality score is low. The PC and mobile account have very low quality scores, and the quality score of mobile is 3 points, so there is no chance of displaying Taobao.

　　Question 2: The bid is low. Because the store owner wants to only do mobile, the PC bid is 0.1 and the mobile unified bid is 1.15 yuan, but for mobile quality scores 3 points, 1.15 is also shown.

　　Optimization solution:

　　1. Bid increase. Bidding is very important. There is no absolute bid. Don’t care about rankings, but there must be enough display. For example, if I bid 1 yuan, if there is no display, I will increase it. If I pay 2 yuan, there are more displays, I can adjust it downwards. Each keyword must be displayed. If there are 3,000 displays a day, at a click rate of 2%, 60 clicks will increase in a day. This way, persist for 2 months for a long time to see if the store’s traffic has a long-term stable increase.

　　2. Quality segment optimization. After deleting words with less than 6 points, the basic quality of newly added words and remaining words is about 7 points. If you improve further, the key lies in the click rate and display volume. The click rate is related to your car picture, and display volume is related to your bid. In special circumstances, if the mobile quality score is low, you must turn on the placement outside the mobile station to get more displays. In addition, create exclusive mobile car maps to increase the click rate so that the quality score can be improved.

　　3. Keyword optimization. Because mobile competition is relatively large, novices' operating skills are not very good. When wireless cannot get traffic, it is recommended not to give up on PC. For this account, all keywords with PC quality scored below 6 points can be deleted and added again. Through the word addition tool, add some soaring words and expand the words. Bids are set directly to 1.5 times the average bid.

　　Since we have made a direct train, we must do it well. The benefits of a successful direct train plan to the store are immeasurable, which depends on whether you are willing to pay attention to this aspect. Success is left to those who are willing to spend time, and nothing can be achieved overnight.

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