What are the dangers of illegal operation?

　　Since illegal operations are violated, they will inevitably be punished. What are the reasons for the violation? False transactions, complained about stolen pictures, selling fakes, abuse of keywords in titles, abuse of information, advertising products, changing treasures, inconsistent information, etc. are all reasons for store violations. Today, the editor of Laogao E-commerce Club mainly talks with you about what are the harms of illegal operations?

　1. It is difficult to restore the original weight　of the items after violations.

　　When your single product violates the rules, the most direct harm is definitely the product itself, such as deleting your transaction history, deleting your reviews, removing the baby, deleting the baby, not driving a direct train, not being a Taobao customer, not having search weight, 7 days, one month... Anyway, your baby is basically useless. The most regrettable thing is that you were a hit product with good product advantages, potential, and development trends. All aspects of the product performed well. If you violate the rules, the product will die. Some Taobao sellers still wait until after the downgrade is over, their weight can be restored, but what is the reality? Too little can be recovered.

　　But is there anyone who can return to its original level? Yes, but at least you need to meet the following conditions: your product advantages are too obvious, and it is difficult for someone to replace you; your competitors do not have that great ability to replace you quickly; your original store foundation is very good.

　　2. Impact on the comprehensive quality score of the store

　　Whether it is a single product violation or a store violation, it will definitely affect your store's comprehensive quality score. What is the comprehensive store quality score? You must pay attention to the fact that there are two major categories that determine your single product ranking. One is the score of the product itself, and the other is the overall score of the store. Because your violation of rights reduction will definitely affect your store's comprehensive quality score, and the decline in your store's comprehensive quality score will definitely affect the ranking of products in your store, especially popular products.

　　I believe many Taobao sellers have encountered this situation: the store has been downgraded by illegally regulating its rights, or the single product has been downgraded by illegally regulating its rights . The first thing that is affected is the store’s popular products, and its traffic continues to decline, or even halved. Of course, it does not mean that if your single product violates the rules, your hot products will definitely be affected, but this is a very big potential danger.

　　3. Many data indicators that affect ranking will be affected.

　　This injury is mainly targeted at those violations of abuse of information, such as the abuse of keywords in titles and changing babies, which are very typical. Is data important? Important, because when search engines design sorting rules, they need to look at the data. However, some Taobao sellers often lose money by stealing chickens and want to make good data, but the data becomes even worse. For example, the title abuses keywords, which is a violation. Taobao sellers mainly want to get more display opportunities and then use the unrelated keywords in the title.

　　4. Store labels will be disrupted

　　Related behaviors include: false transactions, excessive buying of traffic, exchange of treasures, etc. How to understand this matter? Let’s give a simple example of a violation of the baby’s violation. For example, if you have a piece of clothing, the styles are the same, but the prices can be greatly different through different fabrics and handicrafts. So some Taobao sellers will adopt this method: First, sell poor-quality clothes at a low price. Because the price is low, it can easily accumulate sales. After the sales volume rises, increase the price to high-quality clothes. What are the disadvantages of doing this? The sales volume you accumulated at low prices and the consumers you introduced are all labels of "low-income" people , which makes your store labels also "suitable for low-income people". When Taobao’s personalized recommendation technology matches you with traffic, it will give priority to matching low-income people to you.

　　Okay, although your price has been adjusted, the people who come in are still low-income people. What is the result? Those who come in will definitely not be able to convert the price when they see such a high price. However, those who can really convert cannot enter because the label does not match.

　　The fundamental reason for this damage is that the traffic coming in from the violation does not match the original label, resulting in data confusion. (Source: Seller Information)

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