Five Alibaba executives interpret the future of new retail in e-commerce (with PPT worth tens of millions)

　　On July 26, the 2018 E-commerce Development and Innovation Summit hosted by Laogao E-commerce Club was officially held at the Sheraton Hotel in Xixi, Hangzhou. On the occasion of the 8th anniversary celebration, the organizer Laogao E-commerce Club invited five Alibaba executives and more than a dozen e-commerce super celebrities to gather in Hangzhou to discuss the development trends of e-commerce in the second half of 2018 and the latest policy interpretation of Alibaba.

　　After twenty years of development, China's e-commerce has undergone several changes, with vertical e-commerce, celebrity e-commerce, content e-commerce, social e-commerce and other business formats emerging one after another. In 2016, Jack Ma proposed the concept of "pure e-commerce will die, new retail has arrived". E-commerce, which has been developing for more than 20 years, inevitably encountered difficulties such as the disappearance of dividends and the extremely high customer acquisition cost. At this seemingly end of the road, how will e-commerce develop?

　　The following is a part of the exciting content of the guest speech

　　Tmall President Jing Jie: Why does new retail represent the future of e-commerce?

　　Tmall, let everything be transformed. Products are just a means, and the ultimate consumer relationship is the goal. Only by judging the situation can we act when encountering things. Where is the road to e-commerce today? In fact, it lies in the consumer’s data sticky notes. How to make marketing no longer a one-time homework. Relying on the platform and the platform’s data can make your marketing more lethal.

　　If the model of incremental development is not considered in the development of new retail, it is all a hooligan. This is a question of yearning for a better life and the choice of retail consumption of the century. Between wishes and reality, what are the obstacles we need to think about? It is nothing more than the reconstruction of the three major elements of online, offline, logistics, and people and goods yards, but these obstacles can be solved in the era of new retail.

　　Alibaba Vice President Xiao Lihua: The layout of new retail and thinking about what new retail is? How to understand new retail? Alibaba Vice President Xiao Lihua brought an official explanation to everyone. During the sharing process, his views were very novel. He joked that each of the PPTs here is worth tens of millions. The part we gave is shown below.

　　The difference between new retail and traditional retail is that new retail: big data drives end-to-end, efficient commercial connections across the entire domain. It will redefine the relationship between merchants and Alibaba, enter multiple suitable channels (different products, different packaging, etc.), accelerate the turnover of merchants' goods throughout the Alibaba system, and improve operational efficiency and consumer experience.

　　The four major stages of e-commerce: 1.0 offline physical store merchants; 2.0 PC-based Internet e-commerce; 3.0 mobile Internet interactive products/services/marketing; 4.0 consumer-centric big data drives the end-to-end, full-network and all-channel integration of new retail.

　　Zhang Kuo, general manager of Alibaba B2B International Business Department: Global Sell (selling globally), Global Buy (selling globally)

　　We deeply realize that if the platform wants to prosper, the most important thing is to help merchants improve their abilities! Driven experience improvement through technology - multimedia: product sensory improvement; panoramic experience factory; exhibition live interaction.

　　Seller experience upgrade - standardization of product information, core changes: product expression: structured product attributes; upgraded quotation method; light customization service.

　　Buyer experience upgrade - Communication upgrade: video viewing factory goods; real-time translation; communication is the certificate. Supply chain upgrade: payment finance - establishing a fund settlement system; logistics - land-sea, air and fast logistics service layout; external comprehensive services - basic business upgrade, oriented towards regulatory services.

　　Haiying, Operation Director of AliExpress: AliExpress is the world!

　　Cross-border export B2C is in a period of golden development. Portrait of overseas buyers: Buyers have a large age span, covering people aged 18-65; pay more attention to the richness of products, cost-effectiveness, and quality; 90% place orders silently, with few pre-sale service consultations; high proportion of higher education; more and more people try to shop across borders; income levels are getting higher.

　　This is an era of consumer diversification, and Chinese manufacturing ushers in international opportunities: China's supply chain advantages are irreplaceable; overseas consumers re-examine Chinese products! China has surpassed the United States, and its products have become the most popular in the world, no doubt about it.

　　Mo Ge, Director of Intellectual Property Protection of Alibaba Group - Innovate governance models to make Taobao original featured merchants "simpler, more inclusive and more creative"

　　Fighting plagiarism in a more creative way: solving complex problems through social governance and dealing with Internet issues democratically, openly and equally is Alibaba’s new experience in social governance.

　　Use more dimensions to make there is no difficult business in the world: rely on Alibaba's ecosystem to promote IP commercialization and use business logic to solve business problems. Huang Wenying, founder of Duoduoyun: The e-commerce path that focuses on maternal and infant for 13 years

　　How to deal with the e-commerce market surging? Diversified marketing methods; diversified platforms and new retail; multi-channel content marketing; fragmented traffic and face-to-face; new customer traffic costs are increasing year by year; changes in customer consumption concepts. A combination of operating an online store is no longer a single operation.

　　Human resources are the CEO’s top priority: the way to deal with it – transform, transform the store-based e-commerce into a celebrity store; provide e-commerce services to brand owners; operate self-media; establish your own private domain, conduct content penetration in multiple dimensions, and improve customer stickiness; go deep into the top of the supply chain, explore the road to independent brands, and build a brand is the way out.

　　Bao Xiaohui, founder and chairman of Lihui Capital, has hit the nail on the essence of entrepreneurship to the point of view. What era is this? Mass entrepreneurship and innovation have killed many people. In this era, rich people have escaped pessimistically, poor people are optimistic about starting businesses, white-collar workers are confused within the system, and losers are caring outside the system. This is really an era of subversion.

　　As an entrepreneur, you need to understand these two points:

　　1. As entrepreneurs, we must not only understand others, but also understand what others do not understand us. 2. If you are awesome, you can admit that others are awesome than you, and at the same time you have the ability to attract the awesome people to your business and work for you, such people are truly awesome.

　　Puppet Electrical Vice President Puppet Vacuum Cleaner User Experience Practice In the era of mobile Internet, it is particularly rare that users contact you. If any user is willing to spend time on you, it proves that your product is valuable.

　　Songbai Smart (Shanghai) brand marketing consulting founder Songbai, the Force Strike - those brands that make big money only make secrets that they don’t tell. 1. What is the Force: The Force is the ability that it already has. 2. Awakening the Force: (1) Competitive business formats with scarce commodities, you don’t need to awaken the Force. You can sell green military uniforms, blue work clothes and qualities that are common on the streets of China in the 1970s and 1980s. (2) In the era of material abundance, mediocre goods will be completely submerged. Mediocre goods are like chicken ribs and tasteless. (3) In the era of brand proliferation, mediocre brands will be abandoned. (4) The unique brand charm transcends the product itself.

　　The above is the sharing on July 26. Tmall President Jingjie and Alibaba Vice President Xiao Lihua interpreted and analyzed new retail correctly, which is of great significance. Tomorrow, big names such as Xiao Rongshen, Vice President of Hanhou Group, Huang Yidong, Vice President of Renhe Group, etc. will also bring more exciting sharing, so stay tuned! If you want to know more about club news and activities, please contact WeChat: dslaogao888