What methods can improve the quality score of Taobao Express?

　　#Laogao E-commerce Online Information# Many sellers will use express trains to promote their advantages. I believe everyone understands the advantages. So, what are the methods to improve the quality score of Taobao express trains? How can I drive the car steadily? In fact, the method is not difficult. After understanding these principles, I believe everyone can do a direct train well. Today, the editor of Laogao E-commerce will tell you some methods that can improve the quality of Taobao Express.

　　Let's take a look at two formulas:

　　1. Direct train ranking: comprehensive ranking = comprehensive bid X quality score

　　2. The direct bus deduction formula: deduction = next bid X (next quality score/your quality score) + 0.01 yuan

　　From the above formula, we can see that the higher the quality score, the less the corresponding deduction will be. But everyone knows that 10 points are not the full score, but the system automatically performs a proportional value according to the entire network. A 10-point score may be 100, or it may be 1000. So, since you know that improving quality points is the point that affects the deduction, how can you quickly and effectively improve quality points?

　　So what factors affect the quality score? There are the following specific points:

　　How to maintain the basic points for the express train?

　　First cultivate accurate words (precise matching), and then cultivate other words (broad matching), so that the precise words can drive hot words after they rise to ensure that the traffic of hot words is well-known.

　　Accurate matching: [A]= Accurate matching. Only when the buyer's search term is exactly the same as the set keyword (or synonyms), the promotional baby has the opportunity to display it;

　　It should be emphasized here that the purpose of driving a direct train is to attract traffic, display and click. Therefore, don’t think that you can make a lot of money by driving a direct train. Many stores can still be opened well without a direct train. Therefore, we must keep our mindset positive.

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