Zhang Ruimin was born in Laizhou, Shandong in 1949.
When he graduated from high school, because the college entrance examination was not held, he entered a hardware factory with 500 people in Qingdao as a worker.
Working in a factory, in order to master a skill, I rode a bicycle for a long time after get off work every night to study specialized techniques related to machinery manufacturing. This kind of life lasted for four years.
Zhang Ruimin used the knowledge learned in the night school to conduct innovative experiments in the factory workshop, and gradually served as team leader, workshop director, and deputy factory director.
In December 1984, he served as the director of Qingdao Refrigerator Factory;
The most famous "fridge smashing" incident in 1985 that destroyed 76 unqualified refrigerators was even criticized by city leaders as a "prodigal son" at that time.
In 1991, Haier Group was established and began diversified development.
Zhang Ruimin expanded rapidly in the following years, and successively merged 18 loss-making companies.
In July 1995, the Qingdao Municipal Government assigned Hongxing Electric Company to Haier Group as a whole. Due to poor management, when Haier became the number one brand of home appliances in China, Hongxing Electric lost more than 100 million yuan and was insolvent.
Zhang Ruimin believes: "Cultural is the soul of the enterprise. Intangible assets can revitalize tangible assets, and Red Star will inevitably be reborn."
Haier withstood the test of success or failure of this cultural merger. Three months later, the company turned losses into profits. Now, Haier washing machines have become the world's number one washing machine brand and number one manufacturer.
In 1998, Haier entered the internationalization strategic stage.
In June 2000, he became the first CEO of a Chinese home appliance company and has been in office since then.
On August 28, 2008, on this day, Zhang Ruimin once again raised his "sledgehammer". This time, what he wanted to smash was not the refrigerator, but the warehouse.
Zhang Ruimin and his decision-making level withstood the pressure. Although there is no warehouse, through the transformation of order models and processes, Haier placed goods on the highway and on containers to achieve immediate demand and supply.
Zhang Ruimin is a master with a long-term vision and insight. His mastery of industry trends urged him to withstand the pressure. His decisiveness and courage are difficult for ordinary people to achieve.
In 2016, Zhang Ruimin was selected as the "50 Most Influential Business Leaders in China" released by Fortune (Chinese version).
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