What are the benefits and rules of Taobao Baby Title Optimization?

　　If you want to build a good Taobao store, title optimization is essential. Many novice sellers will ask: Why do title optimization? In fact, optimizing the title can bring us many benefits. The following editor of Laogao E-commerce will give you an example.

　　1. The traffic entered by searching for baby titles is all high-quality and accurate customers, with a higher conversion rate;

　　2. The traffic entering when searching for baby titles or categories is free;

　　3. Once the title is optimized well, the ranking is relatively stable and the traffic is relatively stable;

　　4. Do a good job in optimizing Taobao titles and you will be more handy when driving a direct train, because the principles are the same.

　　To put it simply, the purpose of title optimization is to allow the store’s babies to rank among many similar varieties, increase exposure and clicks to increase conversion rate. In Taobao search, Taobao title optimization is particularly important. So, what are the rules for optimizing Taobao titles?

　　1. The title of the baby should not be too long or too short. It should be limited to about 30 Chinese characters. It is best not to exceed 60 characters, otherwise it will affect the publication;

　　2. The title should be concise and clear, highlight the selling points, and let customers know at a glance what product it is. The most basic structural suggestions are: product name + selling point (for example, the product is free shipping, you can add the word "free shipping" to the title to increase the attractiveness of the baby).

　　3. Avoid keywords or abuse keywords. Title stacking refers to the seller's abuse of words that have nothing to do with this product in the product name to disrupt the normal operating order of Taobao in order to make the published products attract attention or to enable buyers to search for the published products more. And don’t try to “get rid of” traffic that does not operate brand keywords, as this is very easy to be judged as cheating and downgraded.

　　4. Avoid using prohibited or sensitive words, such as prohibited or sensitive words such as "high imitation", "copycat", and "same style" in the title.

　　5. Avoid using duplicate titles. Some sellers have more homogeneous products in their stores and use highly similar or even identical titles for different babies. This phenomenon is particularly obvious in new stores. Repeated titles are easily judged as repeated distribution cheating. Since there is no official information, it is impossible to accurately say that the same level may be judged as repeated distribution, but the titles should be avoided as highly similar.

　　6. Avoid frequent or substantial modification of the title. Frequent or substantial modification of the title may be judged as a replacement for the baby and downgrade. As for the frequency or modification of the program, it will be determined to be a replacement for the baby. Since there is no official information, it cannot be accurately determined, so try to avoid it.

　　7. Avoid using the same title for a long time. On the one hand, do not modify the title frequently or significantly, but you should not use the same title for a long time.

　　8. Avoid abuse of symbols. Some sellers will use symbols at will in their baby titles. Generally speaking, these symbols will be directly ignored by search engines or equivalent to spaces. There is also a saying that the keywords in brackets will be downgraded.

　　9. Avoid the baby titles include the store name. The titles are used for searching for buyers. Unless well-known big sellers, it is generally not necessary to add their store name to the title, because no one will find the baby you need by searching for your store name. Therefore, adding store names to the title is also a waste of resources, and you should save more attribute keywords for treasures.

　　10. Avoid the baby title containing a description of the gift. According to the rules, malicious descriptions of the gift or prize are not allowed to be added to the product title, otherwise it will be a random keyword. You can add relevant promotional content to your baby description.

　　It is very important to make good use of the 30-word title, so we must make full use of it. As a newly opened store, what we can do in the early stage is to obtain more accurate and valuable traffic, which is of great benefit to the future development of the store. If you want the store to be well done, novices must spend more time in this regard.

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