Tmall Double 11 Gala will be held in Shanghai to launch 600 million red envelope gameplay

　　Tmall announced Double 11 benefits today. This year, Tmall Double 11 will launch a cash red envelope gameplay of up to 600 million yuan. On the afternoon of October 19, the "most fun red envelope in history" - "Torch Red Envelope" was the first to be launched. Starting from November 1, users can also participate in the "National Red Envelope Recharge".

　　Compared with the previous gameplay, "Torch Red Packet" is more interactive and fun to play, with a huge scale and increasing amounts as the number of participants fluctuates, and the final result will be drawn at the Tmall Double 11 Gala.

　　250 million yuan of cash is divided into "ordinary red envelopes, rare red envelopes, legendary red envelopes" and appears in the game. Friends can light up each other and get red envelopes. If you collect 3 red envelopes, you can also "draw" with friends and exchange red envelopes with both parties. The amount of a single red envelope can reach 1,111 yuan. In addition, starting from November 1, users can also participate in the "National Red Envelope Recharge". As long as one red envelope is charged, the recharged amount will randomly become a new Double 11 red envelope, and the denomination must be greater than or equal to the user's recharged amount. If you recharge 100 yuan, you will get a red envelope of 120 yuan.

　　On the same day, Huabei announced the launch of a temporary increase in Double 11, and 80% of Huabei users will receive the corresponding temporary limit, with an average of 2,200 yuan per person. The "Catch Cat" game will continue to increase its investment this year. The legendary "Golden Cat" will collectively land in nearly 60 core business districts across the country on November 4, 5 and 11. At that time, consumers on site will be able to grab a cash red envelope of up to 100 yuan. In terms of snap-ups, from November 8 to November 10, super members can use points to lock items in the shopping cart center camera, and the same user can lock up to 5 items.

　　The 2017 Tmall Double 11 Global Carnival Night will be settled in Shanghai and will be broadcast on Beijing Satellite TV, Zhejiang Satellite TV and Shenzhen Satellite TV. David Hill, director of "Cat Night" last year and the producer of the gold medal show known as "King of the Super Bowl", will continue to serve as the director of "Cat Night" this year. This year, Tmall International will join forces with many global brands to launch direct overseas charter flights across 10 countries in Europe, America and Asia Pacific, such as the global limited launch signed by Real Madrid star, and the first cross-border introduction of fresh milk in New Zealand. Macy's, Costco, Metro, Chemistwarehouse, Matsumoto Kiyoshi and other global retail giants from Europe, America, Australia, New Zealand, Asia and Pacific are also being prepared.

　　Tmall Overseas will join Tmall Global Double 11 for the first time with several domestic brands, entering more than 200 countries and regions. Following Singapore and Malaysia, Tmall has been linked to Lazada overseas and will continue to open "taobao collection" in Indonesia, the Philippines, Thailand and other countries, leading domestic brands to provide localized services to meet the needs of 600 million Southeast Asian consumers.

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