#Laogao E-commerce Newsletter#[E-commerce Evening News Brief on August 4]

Evening News: The Tmall App Revision and Upgrading involves three major changes; JD consumption data: gift sales during the Chinese Valentine's Day this year increased by 162.8% compared with the first two weeks; WeMall launched independent store broadcasting function based on WeChat Video Account; eBay's active buyers in the second quarter of this year was 138 million, down 12% year-on-year; Amazon European Station will launch a return provider plan...

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E-commerce newsletter

1. The Tmall App Revision and Upgrade involves three major changes

On August 4, the Tmall mobile app announced a new upgrade today and released a "slightly special edition". It is understood that this upgrade of Tmall App also launched a number of new features such as the new Maoxiang channel, Tmall ranking, Maomao coins, AR interaction, etc. At present, Tmall App is still preparing for a new version iteration, and plans to launch a new generation of shopping apps for future consumer experience in the near future. (E-commerce News)

2. JD.com consumption data: Gift sales during the Chinese Valentine's Day this year increased by 162.8% month-on-month compared with the previous two weeks

Data shows that Qixi Festival gift boxes, lipsticks, necklaces, perfumes, red wines, etc. have become the most popular gifts for the Qixi Festival. Since the beginning of the Chinese Valentine's Day event on July 24 As of July 29, the transaction volume of lipstick in JD.com's new department store increased by 103% year-on-year, gold jewelry increased by 280% year-on-year, fashion watches increased by 400%, fashion jewelry increased by 120% year-on-year, and aromatherapy increased by 120% year-on-year. At the same time, during the Chinese Valentine's Day, the number of off-site orders nationwide soared. JD.com consumption shows that Shenzhen, Shanwei and Guangzhou have become the top three cities in the proportion of off-site orders. (E-commerce News)

3. Dingdong Maicai: As of the Qixi Festival platform, the number of rose categories provided by the Chinese Valentine's Day platform has increased by nearly 50% year-on-year compared with last year.

According to news on August 4, Yu Shui, the head of Dingdong Maicai Flowers, introduced that as of this year's "Qianxi Festival", the number of rose categories provided on the platform has increased by nearly 50% year-on-year compared with last year. Among them, the popularity of niche rose varieties, especially new varieties, has been increasing, and it currently accounts for more than 10% of the overall rose sales. (E-commerce News)

4. JD Hour Shopping and JD Home Delivery: Flower sales in the past week increased by 63% month-on-month last week

According to the news on August 4, data from the instant retail platforms JD Hour Shopping and JD Home Delivery showed that this week, the platform's flower sales increased by 63% month-on-month, cakes increased by 127% month-on-month, and perfume and makeup increased by 51%. As for specific gifts, on JD Hour Shopping and JD Home Delivery Platforms, the sales of makeup suits increased by 112% month-on-month last week, the sales of perfumes increased by 63% month-on-month last week, the sales of lip makeup increased by 65%, and the sales of chocolate gift boxes and imported facial care increased by about 2 times. Men's eye health products increased by 50%. (E-commerce News)

Internet news

5. The number of flower takeaway reservations on the eve of Ele.me’s Chinese Valentine’s Day increased by 3 times year-on-year

According to data from Ele.me, the national "off-site" flower takeaway orders increased by more than 4 times year-on-year during the Chinese Valentine's Day. Among the users who place orders for flower takeaway through Ele.me, more than 70% of them account for. From the perspective of flower varieties, the most popular flower items among consumers are red roses and broken ice blue roses. Ele.me announced that the "Guess the Answer and Free Order" event will add three additional flowers free orders on the Chinese Valentine's Day, providing a total of 10,000 free orders, with a maximum free order amount of 99 yuan. The day before the Chinese Valentine's Day, the number of searches for "flowers" in the Ele.me APP increased by more than twice the average daily rate. (E-commerce News)

6. WeMall launches independent store broadcasting function based on WeChat Video Account

On August 4, WeMall launched the independent store broadcast function based on WeChat Video Account, supporting merchants to independently set product prices and inventory in multiple stores, and independently broadcast video accounts. In addition to listing the product pool products shared by the main store, merchants can also create product pool products unique to each store through the store's WeMeng mini program mall, and synchronize it to the video number product window for independent live broadcast sharing. After the store video account is broadcast, combined with the settings of merchant entry rules, user orders can be assigned to the live broadcast room store entered by the current user. (E-commerce News)

Cross-border newsletter

7. The number of active buyers in eBay in the second quarter of this year was 138 million, down 12% year-on-year

According to reports on August 4, financial report data showed that eBay's active buyers in the second quarter of this year were 138 million, a 12% decrease from 156 million in the same period last year; excluding GittiGidiyor's active buyers was 135 million, a 11% decrease from 151 million in the same period last year. As of June 30, 2022, the total amount of eBay's remaining approved repurchases was US$3.4 billion. eBay sold a portion of its holdings of Kakao Bank shares for $242 million and a portion of its holdings of Adyen shares for $129 million. As of June 30, 2022, the total value of eBay's cash and cash equivalents and non-equity portfolios held by eBay was US$4.5 billion. (E-commerce News)

8. Latin American e-commerce MercadoLibre revenue in the second quarter of US$2.6 billion GMV exceeded US$8.5 billion

According to August 4, Latin American e-commerce MercadoLibre recently released its financial results for the second quarter of 2022. In the second quarter of this year, MercadoLibre sold more than 275 million items, with the number of independent buyers on the platform reaching 40.8 million, breaking the platform's record during the peak shopping season in the fourth quarter of 2021. In the second quarter of this year, MercadoLibre's net income in Brazil reached US$1.45 billion, a year-on-year increase of 53%; in Argentina, a year-on-year increase of 62%; in Mexico, a year-on-year increase of 430 million, a year-on-year increase of 65%. (E-commerce News)

9. Wish adjusts commission policy in non-EU regions to cancel "dynamic markup"

According to August 4, in the past six months, Wish platform has further promoted the deepening of commission ratio policies and the reform of "dynamic price increase". Starting from July 6, Wish platform has implemented a new commission ratio policy in the EU market, and the commission policy based on product categories, store levels, etc. has reduced the commission ratio to a certain extent. In addition, starting from the second quarter of this year, Wish canceled the "dynamic price increase" of some merchants' products in Europe. Afterwards, Zhu, Wish, from July 1, 2022, completely canceled the "dynamic price increase" for all merchants and all directions. (E-commerce News)

10. Amazon Europe will launch a return provider plan

August 4th news, recently, Amazon Europe Station issued an announcement stating that it will launch a return provider plan. If the seller does not have a domestic return address in the UK, Germany, France, Spain, Italy or the Netherlands, the program can connect the seller to the return service provider to manage the return. These service providers have partnered with Amazon and offer a wide range of returns-related services. UK buyers will also receive a prepaid return tag with a domestic shipping address for the return provider’s warehouse. The program will be launched to some international sellers on August 29, 2022 and will be launched to all sellers by September 2022. (E-commerce News)