Open a Taobao store now, what to sell to make money

　　#Laogao E-commerce Online Information# Taobao can be said to have fully met people's shopping needs and is almost omnipotent. It is difficult to find a completely vacuum market now. As long as a vacuum field is discovered, there will be a large number of followers soon. However, when you enter Taobao late, what can you sell to have a market and make money? The key point of how to last long-term profit is still in product selection.

　　From the perspective of market segmentation, the market you segment must have a certain market size. Want to make money is not just about selling less, or no one sells it! You must also make sure that there are enough people to sell. Just like there was once a car company that only produced cars for "men over two meters". It was true that you had fewer competitors, but fewer people bought them! So when you choose the category you are ready to enter, you should weigh the two indicators of search popularity and competitors.

　　If you have the standard version of the business consultant, you can perform this analysis in the market conditions - search terms query:

　　This is actually a process of analyzing data. In addition to the scientific calculations you need, you also have a familiarity with the industry, a sense of sensitivity to the market, etc., which are all very important. What we are going to talk about today is something other than these. If you want to do business on Taobao for a long time, make money, and on the road to choosing to do something, you need to pay attention to.

　　1. Accurate a market segment and serve these people with care to make the business sustainable

　　Is the competition in clothing categories fierce? Of course, but if you can accurately grasp the market and focus on serving a specific group of people, you can do your business for a long time, because the clothing category is a product that can be continuously consumed, as long as your style is clear and your product quality is up to date. For example, I have a friend in Shanghai who started making women's pants in July last year. Now his monthly profit is 50,000 or 60,000 yuan. It is not Tmall, but a Taobao store. There is no large promotion, what do you rely on? Old customer! Because he only makes one type of pants: pants that can play a body shaping role. The target group is those women who love beauty but have thick legs! Because of the good quality control, a large number of loyal customers have been quickly accumulated, and many new models will be quickly snatched away as soon as they are launched.

　　Therefore, don’t think about doing everything, just cut a market accurately and go deeper (of course, the premise is that this market has a certain degree of sufficientity). For example, when making sports shoes, can you consider making basketball shoes specifically? Can you consider specializing in basketball shoes for guards..., you can open your mind, but in fact, the choice of this kind of subdivided variable is not complicated. If you search for large category words, you will take the initiative to give you good points. You can analyze and analyze market potential, competitive potential, etc.

　　2. It is best to have a value-added point that is as unique as possible for your products.

　　What is value-added point? It is to differentiate your product from the competitors' selling points, and this selling point can help you convert and enable you to increase your value. The value-added points you provide can be virtual things or real things. And this value-added point is best to be unique, that is, not every seller can provide it, at least not every seller can provide it easily.

　　I have a friend who starts selling sour pears on Taobao every year from around October. It is not delicious to eat this pear directly. It is usually done by boiling pear water, but when boiling pear water, it is best to put some other things. So he made some simple small packaging himself, put some rock candy wolfberry and other things in it, and sent it with the pear. The praise is very high, and he even sold the price of this pear to the price because of this.

　　3. You must learn to handle marketing for old customers

　　I have been talking about a question: on Taobao, as a small and medium-sized seller, it is best for you to do the category that can re-consumption. Because a very obvious trend in the future is: Taobao hopes that you can support yourself, be self-sufficient, and be able to generate traffic on your own. Then, a super good old customer’s repurchase situation is the guarantee of continuous money making!

　　Let’s give two examples: Is it difficult to make a product like rice on Taobao? Large sales and fierce competition. But a buddy I know has a bad ranking and is not cheap, but she can deliver about a hundred or ten pieces every day. What do you rely on? It’s just a long-time customer marketing! First of all, his skills in breaking the zero are quite awesome. He will pack a 200G small package for each bag of rice, which is given away by a small package. Then he tells you that after receiving the rice, you should eat the small package first. The rice inside is the same as the large package. If you think the rice inside the small package is not delicious, don’t disassemble the large package rice and send it back directly and get a full refund. Because his rice is Northeast rice, and steamed rice is indeed very fragrant, there are almost no returns. .

　　Next, what is particularly important is how to retain old customers! He would chat with customers every time. Sometimes he would call, sometimes Wangwang. Later, he found a customer service and his voice was sweet. He could basically tell the following basic information: Is it a long time to cook? How many people at home have a meal? In this way, he can basically determine how long it takes to finish the 10KG rice. A week before he is about to finish, he will take the initiative to contact old customers and ask if the rice has been finished. There is a discount, but the discount is not large, and it may be just 5 yuan. But the effect is very good!

　　As long as you do it with your heart and can persist, it is not that difficult to make money on Taobao for a long time. The difficulty is whether you have made up your mind to do it seriously and whether you are persisting. Business is about essence. As long as you pay attention, you can make money in any industry.

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