Laogao E-commerce News Weekly News

　　#Laogao E-commerce News# Weekly Information (December 12-December 16) 1. Alibaba sued Shatui.com, revealing that the integrity system of the e-commerce platform is incomplete; 2. Ministry of Culture: Online performance business units must have a license, and performers must register with real names; 3. Double 12 reputation report: More than 110 million people go out to consume, and 68% of young people born after 1985 account for; 4. The E-commerce Law will be submitted for review next week and officially enters the legislative process; 5. Taobao expert announced that it will close the PC terminal soon.

　　1. Alibaba sued Shatu.com, revealing that the integrity system of e-commerce platforms is incomplete

　　According to December 15, not long ago, Alibaba Group formally submitted an indictment to the court, suing the order-brushing platform "Shitu.com" for suspected serious endangering the market competition order and claiming RMB 2.16 million. It is said that the case is "the first case of a gang in the country for order-brushing on e-commerce platforms", and the case was filed by the court on the day of submission.

　　Comment: The key to the current Internet violation is that the cost of violation is too low and the benefits are too great.

　　2. Ministry of Culture: Online performance business units must have a license, and performers must register with real names.

　　According to the website of the Ministry of Culture, the Ministry of Culture issued the "Regulations on the Management of Online Performance Business Activities" on the 13th, which will come into effect on January 1, 2017. The Measures require that online performance business units should apply to provincial cultural administrative departments for an online cultural business license. If they do not have the ability to self-review and real-time supervision of content, they shall not open a performance channel; online performance business units should require performers to register with real-name registration with valid ID documents, and use effective methods such as interviews and recording call videos to verify. Online performance business units should protect the performer's identity information in accordance with the law.

　　Comment: You should be stricter, freedom is not a mess.

　　3. On the first day of Double 12, 49 million people went out to consume, and merchants' Internet upgrade

　　According to December 11, the Saturday just passed was the first day of Alipay's reputation Double 12. According to Alipay's reputation data, a total of 49 million people took to the streets and used Alipay to get their own "eating, drinking, and having fun". Among them, 66% of the young people born in the 1985s account for. During Double 12, more than 1 million offline merchants were also trying to use Alipay's reputation platform, technology and data capabilities to explore the path of transformation and upgrading. It is worth noting that offline commerce accounts for 85% of the total retail sales of social consumption.

　　Comment: Online shopping cannot meet all the needs of consumers. There is great potential offline, and the key lies in positioning and innovation.

　　4. The E-commerce Law will be submitted for review next week and will officially enter the legislative process

　　Since the legislative process was initiated in 2013, the highly-watched draft of the E-Commerce Law (hereinafter referred to as the "E-Commerce Law") has been confirmed to be submitted for review next week.

　　According to Xinhua News Agency, the 25th meeting of the Standing Committee of the 12th National People's Congress is scheduled to be held in Beijing from December 19 to 25. At the meeting, the proposal of the National People's Congress Finance and Economic Committee to submit the draft E-Commerce Law to be reviewed. Liu Chunquan, deputy director of the Policy and Legal Committee of the China E-Commerce Association, said that submitting for review means that the E-Commerce Law has officially entered the legislative process and under normal circumstances, three reviews are required. The National People's Congress Standing Committee meeting, held next week, will be the first formal review of the draft law.

　　Comment: Only when there are rules to follow can we develop healthily, otherwise it will be unfair to the merchants who operate their duties.

　　5. Taobao expert announced that it will close the PC terminal soon

　　According to December 13, this year's Double 12 is a bit special. In addition to discounts and promotions, Taobao Expert also announced that it will be offline on the same day that Taobao Expert PC site will be launched. Yesterday, Taobao expert backstage issued an announcement: "No matter how glorious the history was, I have to say "goodbye" now." The announcement mentioned that the Taobao Expert PC site will be offline on December 26, 2016, and the Expert personal PC site will be offline at the same time.

　　Comment: Taobao Expert PC is offline, which means a new business model, and the wireless market is leading the transformation.

　　6. WeChat version upgrades video function, send 10-second videos in Moments

　　On December 12, WeChat released version 6.5.1. This version has been well-known update to the Moments to share local videos in the album. On September 30, 2014, WeChat launched the 6.0 version, adding new functions such as short videos and card packs, entering the "video era". The 6.5.1 version released today has upgraded the WeChat small video function that has been released for more than two years, and the duration of WeChat video shooting has been extended from 6 seconds to 10 seconds.

　　Comment: There are too many functions and may not be a good experience.

　　7. Amazon’s new trick to crack down on order brushing: users upload up to 5 reviews in a week!

　　According to news on December 13, false comments have given products an inflated rating, which seriously affects consumers' shopping and Amazon's operations. After deleting a large number of incentive reviews last time, Amazon has launched a new trick to crack down on order brushing, limiting the number of reviews submitted by customers within a week to 5. Customers are not allowed to submit multiple reviews in the same product under the same seller!

　　Comment: It’s a bit one-size-fits-all, what should I do with online shopping experts?

　　8. This year, the scale of online shopping in China is expected to exceed 460 billion yuan.

　　On December 12, the reporter learned from the press conference on the integrity strategic cooperation of rural e-commerce brands on the 12th that the scale of rural online shopping reached 316 billion yuan in the first half of this year, and the annual forecast value is expected to exceed 460 billion yuan. Liu Yulan from the China Productivity Promotion Center Association said that China's diversified competitive landscape of rural e-commerce has begun to take shape, and multiple forces are competing for the rural e-commerce market. First, e-commerce giants represented by Alibaba, JD.com and Suning have penetrated into rural areas; second, the platform promotion of the Supply and Marketing Agency and China Post in rural areas has been promoted. China Post’s village postal platform has covered nearly 200,000 villages; third, agricultural listed companies. After Lenovo invested in Cloud Farm, nearly 20 agricultural listed companies, including Jinzhengda and Huifeng Co., Ltd., have set off competition for agricultural supplies e-commerce; fourth, local rural e-commerce platforms, which are currently conservatively estimated to have more than 1,000 nationwide. In addition, about 2 million entrepreneurs are engaged in entrepreneurship in county-related agricultural e-commerce platforms.

　　Comment: Rural problems are big problems, and I hope e-commerce can come up with some useful solutions.

　　9. Ministry of Commerce: Use rural e-commerce as an important carrier for targeted poverty alleviation

　　12月13日消息，近日商务部发言人沈丹阳表示，近年来商务部大力推动农村电商发展，特别是会同财政部等部门确定的电子商务进农村综合示范县经过2年多的发展，已经取得初步成效。据统计，今年1-9月全国农村实现网络零售额6042亿元。

　　Comment: It is far from enough to rely solely on government support. It is a long-term way to introduce policies to attract rural talents to return and cultivate rural e-commerce talents.

　　10. UnionPay officially joins the QR code payment battle

　　On December 12, after launching "Cloud Flash Payment" on Double 12 last year and relying on Apple Pay and other places to grab a place for mobile payments, China UnionPay officially launched the UnionPay QR code payment standard on Double 12 this year, announcing that UnionPay and banks have officially joined the battle of scanning code payment. Unlike Alipay and other third-party payment accounts that scan code payment based on third-party payment accounts, UnionPay’s scan code payment launched this time is based on bank accounts. Like Apple Pay, it follows the existing four-party model of bank card payment.

　　Comment: In the mature QR code payment market, Chinese people are used to "scanning" and completing payments. Can UnionPay and Bank join forces challenge the status of Alipay and WeChat?

　　11. Merchants complained about the "selective" sampling of the China Badminton Association, and Alibaba decided not to say anything to the "unspoken rules"

　　According to December 12, recently, the China Down Industry Association (hereinafter referred to as the "China Badminton Association") announced the "2016 Double 11 Online Down Product Quality Spot Check Results". All the problematic products on the list came from non-member units, while the member units holding the "2016 Down Products Credit Guarantee Mark" (hereinafter referred to as "Credit Insurance") released by the China Badminton Association are rest assured and all are qualified. This behavior of distributing "good man cards" to guarantee member units on one hand and waving the sampling stick to label non-member units with a problem, inevitably makes people doubt the fairness of this sampling. In this regard, Alibaba made it clear that fairness is the lifeblood of a market or even a country's economic development, so it decided to say no to the "unspoken rules" - Alibaba will not remove merchants' products until it is not sure that this is a fair random inspection.

　　Comment: Without fairness, there will be no authority.

　　12. China Consumers Association: Some "Double 11" products will be raised first and then reduced!

　　According to the news on December 12, the China Consumers Association tracked the prices of 533 products that claimed to be relatively large discounts and relatively large sales among 13 platforms including Tmall, Taobao, and JD.com, and found that the price of 16.7% of the products was not low on the same day. Some raise prices first and then lower prices, and fabricate the original prices, while others promote prices are higher than inactive prices... The China Consumers Association said that the typical problems will be handed over to government departments for handling this time.

　　Comment: These illegal merchants have to hit the gun.

　　13. JD.com has set up a 10 million anti-corruption reward fund, and whistleblowers can be protected

　　On December 14th, today, JD.com announced that it would upgrade the construction of the integrity system again and set up a special anti-corruption reward fund of 10 million yuan each year to provide high rewards to individuals or reporting units who report violations and verify them. It is understood that according to the system regulations, JD.com has recently rewarded 500,000 yuan and 30,000 yuan to a supplier and an internal employee who reported violations.

　　Comment: This method is good. No matter how much you say it, it is not as real as the money. Next, it depends on the implementation.

　　14. Nearly 200 Taobao merchants line up to go public, and new retail has given birth to new taxpayers

　　On December 13, the Tmall Assistance Merchants Listing Office announced that it had received applications from nearly 200 Taobao merchants such as San Squirrel and Inman to seek assistance. Among them, merchants such as Handu Yishe and Xiaogou Electric have successfully listed on the New Third Board, and some merchants have submitted listing applications to the exchange. The domestic capital market will usher in the peak of e-commerce companies' landing in 2017.

　　Comment: More than ten years ago, when people talked about Taobao, they were talking about a Taobao store that solved the employment of several people. Later, there was a saying that big sellers solved the employment of hundreds of people. In recent years, they are also called company groups, which can solve the employment of thousands of people. Now IPOs have started to drive more jobs and create greater social value. This is the new economic variable brought by new retail.

　　15. 58 Group completely bans shared bicycle transactions

　　According to news on December 15, the shared bicycle model represented by Mobike and ofo is becoming a new hot spot in the sharing economy field, but this model has also been questioned in various ways. Some media reported that shared bicycles such as Mobike are suspected to be sold on second-hand platforms. Earlier today, 58.com, Ganji.com and Zhuanzhuan Platform, a subsidiary of 58 Group, stated that the second-hand trading of shared bicycles is strictly prohibited on the entire platform to maintain the order of the sharing economy.

　　Comment: Is there a better way to deal with such illegal acts?

　　16. Russian netizens are enthusiastic about buying Chinese goods, with shopping volume 78% higher than last year

　　According to December 15, Yandex Payment, a well-known Russian electronic payment service provider, released the 2016 payment survey data of netizens from China and Russia. Data shows that in 2016, the number of goods ordered by Russian netizens from China was 78% higher than in 2015, and the revenue achieved by Chinese online retailers through Yandex payment increased by 73%.

　　Comment: Cross-border e-commerce has great potential.

　　17. Taobao’s Double 12 transactions increased by 126% year-on-year, and live broadcasts, Weitao and other products became the “best popular players”

　　On December 14, it attracted 2.4 million fans in 2 hours. Zhang Dayi appeared for her new underwear brand during the Double 12 "Kiss Day" to explain the "underwear scripture" - this live broadcast set a record of one million people not long ago. This underwear brand, which has just been opened for a few days, also achieved sales performance of one million on Double 12 due to its own celebrity attributes. As a popular celebrity store, the Taobao store "Madam Qian's Sydney Customization" exceeded 10 million in minutes after the opening of Double 12; in the first 30 minutes, the transaction exceeded 50 million. OnlyAnna, which ranked first in the "2016 China E-commerce Celebrity Big Data Report", had a store transaction volume of more than 100 million yuan, once again outperforming the entire network. High-priced products are more popular. Anna's single-product big raccoon fur-collar down jacket sold in 6 hours, with sales exceeding 7,700 pieces.

　　Comment: Products suitable for experts and internet celebrities are mostly concentrated in categories such as clothing, beauty and makeup. Whether other categories of products are suitable remains to be seen.

　　18. AliExpress: New accounts in 2017 must be registered and authenticated as enterprise

　　According to the news on December 14, the announcement stated that from January 1, 2017, Beijing time, the platform will close the application portal for personal accounts to be converted into corporate accounts, and all new accounts must be registered and certified as enterprise identity. Since 2016, AliExpress has been committed to the platform from enterprise to trademark, and the new review standards also highlight this trend.

　　Comment: It is getting harder and harder to start a grassroots business.

　　19. Taobao: If there are false certificates for seller access qualifications, they will not be allowed to enter forever!

　　On December 14, it was specifically pointed out in the Taobao announcement that sellers who are penalized for false certificates for admission qualifications will not be allowed to enter within the past 90 days of punishment, and will be modified to permanently not allow access, and will officially take effect on December 19!

　　Comment: I can only say that Taobao is eliminating merchants with insufficient strength in all aspects.

　　20. Chen Guangbiao’s micro-business will be launched next month and will help small and medium-sized enterprises earn 100 million.

　　On December 14th, yesterday, at an event called "Make 100 million first, Chen Guangbiao and his chief of staff help private entrepreneurs transform and upgrade", Chen Guangbiao, who successfully lost weight, wore fashionable "white shoes", which was completely different from the image in people's impression. Chen Guangbiao said that he would recruit 500 Chinese entrepreneurs to go to Nanjing for three days of training. "The tuition is very expensive, and I personally bear it all." Chen Guangbiao said that there are 50 million private entrepreneurs in China, all experiencing the pain of transformation, and he himself has found the path to transformation of traditional enterprises.

　　Comment: No matter what, Brother Guang is really good at hype.

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