Anyone who does e-commerce operations knows that you can choose to promote the direct train by direct train, but few people can really do the promotion of the direct train. Many people have such questions, how to do the express train? The correlation of the express train is a decisive role in the quality score. With enough click-through rate, it proves that your product is very popular with others, and the quality score will naturally increase. The problem is that many friends don’t know how to improve the relevance of expressway display words. Today we will explain it here.
Keyword relevance represents the correlation between the keyword and the baby's information. Generally speaking, a keyword with good correlation has one or several characteristics: the keyword is very related to the baby's category; the keyword is very related to the baby's attributes; the keyword is very related to the baby's promotion title; the keyword is very related to the information on the baby's details page; others.
1. Use system recommendation words
When adding keywords, by using "system recommendation words" or "related word query", you can sort keywords according to the quality score of the express train or sort by traffic. This function allows you to quickly adjust the quality score of your keywords.
2. Bidding skills
In current situations, you can increase bids with high quality score keywords and get more traffic returns with very few bids.
3. The most relevant keywords are set
You can refer to the title attributes of your baby, for example: promote an embroidered dress, you can split the "embroidered dress" into three central words "embroidered", "dress", and "embroidered dress", and then add a series of more accurate keywords according to these three central words.
4. The most relevant keywords are best reflected in the title and attributes, so that users can see their eyes brightly and clearly when searching.
5. In the Taobao Baby Details page of the express train, describe as much relevant information as possible about the baby. Recommended reading: How to use the express train to promote the autumn hottest
Okay, that’s all for the editor to improve relevance. It will definitely be helpful for friends who drive the express train. Only when the quality score continues to improve, can the express train promotion method be effective, otherwise it will be in vain. If you still don’t understand, you can choose to leave us a message. We can take you to do a good job in e-commerce operations and move towards the road to success of e-commerce.
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