#Laogao E-commerce Online Information# Everyone has seen the popularity of Weibo in recent years, and a wave of Internet celebrities have emerged. There are two types of celebrities on Weibo: one is grassroots large account, and grassroots large account is divided into two categories, one is content number; the other is personal account. The other is entertainment or corporate celebrities such as Yao Chen and Kai-Fu Lee;
Needless to say, people like Yao Chen and Kai-Fu Lee, Weibo’s original policy was to tilt towards these people. Not only did they bring their own fans, but Weibo will also automatically add fans to them. There are still certain routines for the growth of grassroots large-scale people. Today we will mainly talk about these people.
Grassroots large accounts are divided into two categories: one is personal accounts, and these accounts are mostly joke players, such as genius Panda, Liu Jishou, Gu Dabaihua, etc. There are also some unique accounts such as the deceased, such as SF, etc., which have different history of making a fortune, but in fact, they are actually similar. One is content accounts, such as devil economics, jokes, presidential quotations, etc. This account generally focuses on a certain vertical field, but does not have personal colors, and is actually not a celebrity.
Let me talk about the content number first, this is easier to understand:
There is a grassroots account in my circle of friends. Let me tell you about his experience first.
This friend turned out to be responsible for advertising by Storm Video. When Weibo started in 2010, Storm's boss Feng Xin felt that Weibo was an opportunity and encouraged him to do Weibo. At that time, there were not many large accounts and urgently needed content. He liked movies, so he tried to make a movie account and wrote a movie review. Then many movie-related big accounts reposted his Weibo, and at that time, a repost could bring him hundreds of fans.
He insisted on writing two original film reviews every day, and later he accumulated certain fans. He felt that this was promising, so he decided to increase his investment decisively. He started by taking out one-third of his monthly salary and paying it to those large numbers for them to help transfer. Because those big numbers were only a few dozen yuan (internal price), they turned out to be a big number in movies.
After having this large account, he resigned and started a company specifically, which is to do this kind of grassroots content account. Because if you have a large number, you can bring the subsequent classification number, and the later number is relatively easy to make. The devil economics, practical psychology, workplace queen manuals, etc. that you may know are all gradually he later started to do.
With these large numbers, it will be easy to make a new account. In 2011, I saw him make an account called "IQ Can't Be Protected" from scratch. In fact, he posted some IQ tests and logical reasoning every day, increasing 50 million to 10,000 fans every day, and gaining more than 200,000 fans in a month.
At that time, these large accounts had already begun to have a world of martial arts. IQ could not afford to hurt this account. He was afraid of being targeted by those companies that made large accounts, so he did not dare to push them. His fans gradually increased. This account now has more than 2 million followers.
Now he has more than 50 large accounts in his hands, and more than a dozen people in the company have also made an investment, but in fact he is completely profitable. He has started to work as a large advertising agency for Weibo and WeChat, with a daily turnover of more than 300,000.
The industry’s content accounts on Weibo should be one of the early jokes, and now it is a big company.
Old Internet people may still remember the story of Mr. Zhou fighting Yi Yeqing last year in Tianya Forum in 2005. Tianya was also a celebrity base at that time.
Of course, a group of celebrities in this professional field will be born in each professional field. Although these people are not necessarily big shots in this professional field, they must have certain attainments. Therefore, celebrities in the professional field are not necessarily top experts, but those who are good at writing and diligent in their work. For example, Ye Tan and the Political Commissar of Lu in the financial field became popular by writing articles, but they did not say that they were the authority in the financial field.
There is a change in the social network era, which is that there is a very short bonus period, and during this bonus period, some celebrities will grow rapidly. Although Renren and Kaixin have produced a group of celebrities, Weibo is still the one that has influenced the well-known one. The celebrities on WeChat basically transferred from Weibo in the early stage, but WeChat also had a bonus period of about one year.
I have a friend who registered three public accounts when the WeChat official account was first opened. Later, because I forgot my password, I didn't care for it for three months. After three months, he remembered his password and found that there was an account with more than 6,000 fans, which was the huge advantage brought by the fan bonus period. It is actually very difficult to wait for someone to come in a year.
Next I will talk about joke writers or internet celebrities. I personally think that almost all internet celebrities do not become famous overnight, with a very small number of exceptions. It requires major events to achieve it, such as Angang Guo Mingyi. We can talk about several development trajectories of celebrities on the Internet.
A group of early Internet celebrities started from the BBS forum. Representative figures of this period were Wang Xiaoshan, Li Xunhuan, He Caitou and others. In addition to posting their own posts, this group of people also fought against people on the forum. However, many famous BBSs at that time no longer exist, such as Yita Lake Tu and Shuimu Tsinghua University were repeatedly blocked.
Later, a group of celebrities appeared in Tianya, such as Diao Ye, who became popular because of his continuous updates in Tianya’s wealth creation method. Lin Degang, the boss of Chunshuitang, was named "Cooking Knife" in Tianya's online name, mainly emotional posting. Later, he founded his adult products website Chunshuitang, which is currently the number one sex toy mall in China.
The popular people on Weibo are divided into several categories. One is its continued influence in the professional field, such as the great Anne who draws comics and the king who draws Mao Mao Mao. One is an unexpected success, which exploded the previous accumulation, such as the genius Panda, who became famous because of "War in the Lower Right", such as Xu Du, who was the dubbing.
Brother Shou and Gu Yi are celebrities who have turned from Douban, and Brother Shou has also changed his strategy from Douban. Starting with the sarcastic comments, it is considered a unique positioning. There are also people who are famous for their "misleading ways", so I don't recommend that you imitate them, such as Guo Meimei, who went to the Red Cross to show off her wealth, and the heroine of Uniqlo in Sanlitun, it is said that the appearance fee is 50,000, and sometimes I don't know what's going on in this world.
Many people who missed the bonus period have indeed become famous by their unique positioning, such as the one who rang the bell on the Gulou, the "The Dead" who wrote eulogies specifically, the "Guide to the World" that specializes in marriage commentary, the later Three-Body Members, and the North Korean writer, all gained attention by relying on a certain unique positioning and various weirdness.
Now if you want to become a celebrity, as long as you have unique and valuable content, you can actually go directly to those joke writer groups (the most famous ones: Gushan Culture, Lou Family Communication, Tooth Fairy Culture). They have a set of Internet celebrity manufacturing processes that will soon be promoted to you. But don't think it's so easy. I say it's easy to have unique and valuable content.
Moreover, after observing Zhihu for a while, I found that there are actually two types of people who pay special attention to a certain field: one is to win by quality, such as Li Jiaoshou, and the other is to win by quantity. I won’t name this. Because I found that his answers are of average quality, but he is very diligent. He answered thousands of answers and could still get tens of thousands of attention.
Personally, I believe that if you want to become an internet celebrity, writing and creation are indispensable and necessary conditions. Of course, the internet celebrities we are referring to here are to exclude those faces from the live broadcast era.
Thank you for your attention and support to Laogao Crown Club . Please indicate the source for reprinting by Xuanming Network www.shxuanming.net
EN
CN
